Available to hire
I am a trilingual Marketing Manager (Chinese/English/French) with hands-on experience in cross-border social media (China & global), content and campaign operations, and client communications. I run the full marketing loop: plan, launch, measure, optimize—using platform analytics to reallocate budget monthly. I also have experience with Shopify setup and sourcing/vendor coordination.
Based in Shanghai, I have led China–France etiquette programs, built a cross-border content calendar, and delivered monthly performance reports. I am open to fully remote global roles and fluent in Mandarin, English, and French, with a track record of collaborating with luxury brands and international teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Italian
Intermediate
Work Experience
Marketing Manager at Académie de Bernadac
July 1, 2021 - PresentOperated a cross-border social media matrix (WeChat, Douyin, RED, Bilibili; Instagram, Facebook, LinkedIn); managed the cross-platform content calendar and monthly channel reviews to inform next-month mix and budget. Scaled reach via topic/hashtag strategy and distribution optimization, achieving 4M+ views in 4 days on a single video and contributing 50k+ new followers. Led a China–France etiquette program (75 videos) with 16 French luxury tableware brands; tri-lingual brand/agency communications; delivered monthly performance reports. Used UTM and platform analytics tracking to reallocate the next month’s budget. Managed B2B luxury brand and B2C VIP event programs; created training content for staff training and VIP events.
Sales Coordinator at Park Hyatt Shanghai
July 1, 2021 - October 8, 2025Produced daily/weekly reports (occupancy, ADR, cancellation/no-show) in Opera/Reserve to inform pricing and listing strategy; coordinated stakeholders to improve conversion and guest experience.
Marketing Manager at Académie de Bernadac
July 1, 2021 - PresentOperate cross-border social media matrix (WeChat, Douyin, RED, Bilibili; Instagram, Facebook, LinkedIn); manage cross-platform content calendar and monthly channel reviews; scale reach via topic/hashtag strategy; achieved 4M+ views in 4 days and 50k+ followers; led a China–France etiquette program (75 videos) with 16 French luxury brands; tri-lingual brand/agency communications; delivered monthly performance reports; tracked with UTM and platform analytics to reallocate budget; managed B2B luxury brand and B2C VIP event programs; created staff training content for VIP events.
Sales Coordinator at Park Hyatt Shanghai
July 1, 2021 - October 8, 2025Produced daily/weekly reports (occupancy, ADR, cancellation/no-show) in Opera/Reserve to inform pricing and listing strategy; coordinated stakeholders to improve conversion and guest experience.
Marketing Manager at Académie de Bernadac
July 1, 2021 - PresentOperated cross-border social media matrix (WeChat, Douyin, RED, Bilibili; Instagram, Facebook, LinkedIn); managed cross-platform content calendar and monthly channel reviews; scaled reach via topic/hashtag strategy and distribution optimization, achieving 4M+ views in 4 days on a single video and contributing 50k+ new followers. Led a China–France etiquette program (75 videos) with 16 French luxury brands; tri-lingual brand/agency communications; delivered monthly performance reports and budget reallocations using UTMs and platform analytics. Managed B2B luxury brand and B2C VIP event programs.
Sales Coordinator at Park Hyatt Shanghai
July 1, 2021 - October 8, 2025Produced daily/weekly reports (occupancy, ADR, cancellation/no-show) in Opera/Reserve to inform pricing and listing strategy; coordinated stakeholders to improve conversion and guest experience.
Marketing Manager at Académie de Bernadac Shanghai
July 1, 2021 - PresentOperated a cross-border social matrix (WeChat, Douyin, RED, Bilibili; Instagram, Facebook, LinkedIn); managed the cross-platform content calendar and ran monthly channel reviews to inform next-month mix and budget. Scaled reach via topic/hashtag strategy and distribution optimization, achieving 4M+ views in 4 days on a single video and contributing 50k+ new followers. Grew +20k followers on Douyin in 3 months and +10k on WeChat in 2 months through content testing and cadence optimization (frequency & timing). Led a China–France etiquette program (75 videos) with 16 French luxury tableware brands; tri-lingual brand/agency communications; delivered monthly performance reports. Used UTM and platform analytics tracking to compare channels and reallocate the next month’s budget. Managed B2B luxury brand and B2C VIP event programs; created training content for staff training and VIP events.
Sales Coordinator at Park Hyatt Shanghai
July 1, 2021 - October 8, 2025Produced daily/weekly reports (occupancy, ADR, cancellation/no-show) in Opera/Reserve to inform pricing and listing strategy; coordinated stakeholders to improve conversion and guest experience.
Marketing Manager at Académie de Bernadac
July 1, 2021 - PresentOperated cross-border social media matrix (WeChat, Douyin, RED, Bilibili; Instagram, Facebook, LinkedIn); managed cross-platform content calendar and monthly channel reviews to inform next-month mix and budget. Scaled reach via topic/hashtag strategy, achieving 4M+ views in 4 days on a single video and contributing 50k+ new followers. Grew Douyin followers by 20k in 3 months and WeChat by 10k in 2 months through content testing and posting cadence optimization. Led a China–France etiquette program (75 videos) with 16 French luxury tableware brands; tri-lingual brand/agency communications; delivered monthly performance reports. Used UTMs and platform analytics tracking to compare channels and reallocate the next month’s budget. Managed B2B luxury brand and B2C VIP event programs; created training content for staff training and VIP events.
Sales Coordinator at Park Hyatt Shanghai
July 1, 2021 - October 8, 2025Produced daily/weekly reports (occupancy, ADR, cancellation/no-show) in Opera/Reserve to inform pricing and listing strategy; coordinated stakeholders to improve conversion and guest experience.
Education
Data Science at Le Wagon Bootcamp Shanghai
August 1, 2022 - February 1, 2023Master of Science in Luxury Management - Luxury Hospitality and Event Management at INSEEC Business School (International University of Monaco)
September 1, 2019 - March 1, 2021Data Science at Le Wagon Bootcamp
August 1, 2022 - February 1, 2023Master of Science in Luxury Management - Luxury Hospitality and Event Management at INSEEC Business School (International University of Monaco)
September 1, 2019 - March 1, 2021Master of Management in Sports Tourism Management of Service at University of Nice Sophia Antipolis
October 1, 2015 - June 1, 2017Data Science at Le Wagon Bootcamp Shanghai, China
August 1, 2022 - February 1, 2023Master of Science in Luxury Management - Luxury Hospitality and Event Management at INSEEC Business School (International University of Monaco)
September 1, 2019 - March 1, 2021Master of Management in Sports Tourism Management of Service at University of Nice Sophia Antipolis
October 1, 2015 - June 1, 2017Data Science at Le Wagon Bootcamp
August 1, 2022 - February 1, 2023Master of Science in Luxury Management - Luxury Hospitality and Event Management at INSEEC Business School
September 1, 2019 - March 1, 2021Master of Management in Sports Tourism Management of Service at University of Nice Sophia Antipolis
October 1, 2015 - June 1, 2017Data Science Bootcamp at Le Wagon
August 1, 2022 - February 1, 2023Master of Science in Luxury Management - Luxury Hospitality and Event Management at INSEEC Business School (International University of Monaco)
September 1, 2019 - March 1, 2021Master of Management in Sports Tourism Management of Service at University of Nice Sophia Antipolis
October 1, 2015 - June 1, 2017Qualifications
Data Science Bootcamp
August 1, 2022 - February 1, 2023Master of Science in Luxury Management - Luxury Hospitality and Event Management
September 1, 2019 - March 1, 2021Master of Management in Sports Tourism Management of Service
October 1, 2015 - June 1, 2017Industry Experience
Travel & Hospitality, Professional Services, Retail, Media & Entertainment, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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