I’m Azza Rifai I, a Lebanon-based digital marketing professional specializing in performance-driven growth across the Middle East and beyond. I build and lead cross-functional paid media programs across Meta, Google, TikTok, YouTube, Snapchat, and LinkedIn for enterprise and e-commerce brands, translating business goals into scalable campaigns and measurable ROI. I’ve helped global clients optimize funnels, test new approaches, and lift qualified leads and conversions through data-driven strategies. Currently I guide client-partnered media programs from strategy through execution, collaborating with client-side teams, creative, and sales to continuously improve ROAS and conversions. My track record includes delivering a 12% rise in conversions in a single quarter and an 18% YoY uplift for premium banking products, driven by funnel redesigns and value-based bidding.…I’m Azza Rifai I, a Lebanon-based digital marketing professional specializing in performance-driven growth across the Middle East and beyond. I build and lead cross-functional paid media programs across Meta, Google, TikTok, YouTube, Snapchat, and LinkedIn for enterprise and e-commerce brands, translating business goals into scalable campaigns and measurable ROI. I’ve helped global clients optimize funnels, test new approaches, and lift qualified leads and conversions through data-driven strategies. Currently I guide client-partnered media programs from strategy through execution, collaborating with client-side teams, creative, and sales to continuously improve ROAS and conversions. My track record includes delivering a 12% rise in conversions in a single quarter and an 18% YoY uplift for premium banking products, driven by funnel redesigns and value-based bidding.WWWW…