Azzarifa I
I’m Azza Rifai I, a Lebanon-based digital marketing professional specializing in performance-driven growth across the Middle East and beyond.
About
I’m Azza Rifai I, a Lebanon-based digital marketing professional specializing in performance-driven growth across the Middle East and beyond. I build and lead cross-functional paid media programs across Meta, Google, TikTok, YouTube, Snapchat, and LinkedIn for enterprise and e-commerce brands, translating business goals into scalable campaigns and measurable ROI. I’ve helped global clients optimize funnels, test new approaches, and lift qualified leads and conversions through data-driven strategies.
Currently I guide client-partnered media programs from strategy through execution, collaborating with client-side teams, creative, and sales to continuously improve ROAS and conversions. My track record includes delivering a 12% rise in conversions in a single quarter and an 18% YoY uplift for premium banking products, driven by funnel redesigns and value-based bidding.
- 5 years' experience
- Joined October 2025
Skills· 12
Languages
- EnglishFluent
- FrenchFluent
- ArabicFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Financial Services
Work experience· 11 roles
Led cross-channel paid media strategy and funnel optimization for enterprise clients in the MEN A and EU regions; collaborated with cross-functional teams to drive growth.
Directed lower funnel campaigns for global e-commerce clients across the Middle East; implemented test-and-learn pilots (audience expansion, creative sequencing, bidding); delivered +12% conversions in one quarter.
Profile: Digital Marketing Strategist with 6+ years guiding growth for enterprise, startup, and freelance clients across MEN A and EU regions. From building paid media plans to driving double-digit revenue growth, specializes in client partnerships, full-funnel strategy, and product adoption across media channels. Ensuring consistent and measurable growth for my clients.
Education
Certifications and awards
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