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I am a marketing professional with an academic background and over five years of experience in the Chilean financial industry, plus several years across various industries in Australia. I design customer-centric experiences, lead multichannel digital campaigns, and optimize value propositions for different income segments. I coordinate cross-functional teams and partner with agencies to deliver engaging content across email, apps, websites, and social channels, aiming to improve engagement and retention.…I am a marketing professional with an academic background and over five years of experience in the Chilean financial industry, plus several years across various industries in Australia. I design customer-centric experiences, lead multichannel digital campaigns, and optimize value propositions for different income segments. I coordinate cross-functional teams and partner with agencies to deliver engaging content across email, apps, websites, and social channels, aiming to improve engagement and retention.

Diego Valenzuela Somerville

Content Creator, Brand Strategist, Marketing Strategist

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I am a marketing professional with an academic background and over five years of experience in the Chilean financial industry, plus several years across various industries in Australia. I design customer-centric experiences, lead multichannel digital campaigns, and optimize value propositions for different income segments. I coordinate cross-functional teams and partner with agencies to deliver engaging content across email, apps, websites, and social channels, aiming to improve engagement and retention.…I am a marketing professional with an academic background and over five years of experience in the Chilean financial industry, plus several years across various industries in Australia. I design customer-centric experiences, lead multichannel digital campaigns, and optimize value propositions for different income segments. I coordinate cross-functional teams and partner with agencies to deliver engaging content across email, apps, websites, and social channels, aiming to improve engagement and retention.

Available to hire

I am a marketing professional with an academic background and over five years of experience in the Chilean financial industry, plus several years across various industries in Australia.

I design customer-centric experiences, lead multichannel digital campaigns, and optimize value propositions for different income segments. I coordinate cross-functional teams and partner with agencies to deliver engaging content across email, apps, websites, and social channels, aiming to improve engagement and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

Work Experience

Segment Manager at Banco de Chile

September 30, 2019 - October 8, 2025

Marketing & Digital Banking Division professional in charge of segment strategy and customer experience initiatives. Led cross-functional teams, redesigned value propositions, and improved digital channel usage and profitability for the segment.

Marketing Department Intern at Cial Alimentos S.A

January 31, 2013 - October 8, 2025

Marketing internship focusing on digital campaigns for retention, loyalty, and education, including email marketing and content creation for websites, newsletters, and branches.

Product Manager at Provida AFP - Chile

September 30, 2016 - October 8, 2025

Strategy and product management for digital campaigns supporting retention, loyalty, and financial education; improved profitability and reduced churn through targeted initiatives.

Segment Manager at Provida AFP - Chile

March 31, 2018 - October 8, 2025

Designed and implemented the value proposition for the Middle-Income segment; developed omnichannel content, website/App redesign, and training to improve engagement and retention.

Operations Manager (Hospitality) / International Experience at Various Companies – Australia

June 1, 2025 - October 8, 2025

Led operations and multicultural teams in high-demand hotels and restaurants, overseeing international customer experience, inventory management, cash handling, reservations, and shifts.

Marketing Intern at Cial Alimentos S.A

January 1, 2013 - October 8, 2025

Strategy and product management with a focus on digital campaigns for retention, loyalty, and financial education; coordinated with creative agencies; developed multichannel content; email campaigns; redesigned in-branch materials to be more customer-centric.

Product Manager at Provida AFP - Chile

September 1, 2016 - October 8, 2025

Designed and implemented the value proposition for the Middle-Income segment; developed digital initiatives and omnichannel content; managed content for emails, app, website, social media, and call centers; improved digital adoption and customer engagement.

Segment Manager at Provida AFP - Chile

March 1, 2018 - October 8, 2025

Led the value proposition and customer experience initiatives for the Middle-Income segment; created personalized content segmentation tool; participated in website and Provida App redesign; improved NPS and digital adoption.

Segment Manager at Banco de Chile

September 1, 2019 - October 8, 2025

Designed and implemented the value proposition for the Middle-Income segment; focused on customer loyalty and experience; led cross-functional efforts to deliver omnichannel experiences.

Operations / International Experience at Various Companies – Australia

June 1, 2025 - October 8, 2025

Led operations and multicultural teams in high-demand hotels and restaurants; oversaw customer experience, inventory management, cash handling, reservations, and shifts; developed digital marketing as a freelancer to grow accounts.