I'm a journalist, editor, and content strategist specializing in food culture, fine dining, travel, and the stories behind the world's most influential chefs and restaurants. Over two decades in Italy, I have researched and decoded the complexities of Italian life and society to explain them to an international readership as the Italy correspondent for the Irish Independent and Newstalk Ireland, as well as RTE and the BBC. I've built a strong online reputation through widely shared, highly engaged articles for various international outlets, and I collaborate with brands on content development, communications, and editorial direction to craft narratives that resonate with global readers. I'm currently exploring opportunities in editorial leadership, content strategy, and brand storytelling—particularly in food, travel, culture, and lifestyle.

Hugo McCafferty

I'm a journalist, editor, and content strategist specializing in food culture, fine dining, travel, and the stories behind the world's most influential chefs and restaurants. Over two decades in Italy, I have researched and decoded the complexities of Italian life and society to explain them to an international readership as the Italy correspondent for the Irish Independent and Newstalk Ireland, as well as RTE and the BBC. I've built a strong online reputation through widely shared, highly engaged articles for various international outlets, and I collaborate with brands on content development, communications, and editorial direction to craft narratives that resonate with global readers. I'm currently exploring opportunities in editorial leadership, content strategy, and brand storytelling—particularly in food, travel, culture, and lifestyle.

Available to hire

I’m a journalist, editor, and content strategist specializing in food culture, fine dining, travel, and the stories behind the world’s most influential chefs and restaurants. Over two decades in Italy, I have researched and decoded the complexities of Italian life and society to explain them to an international readership as the Italy correspondent for the Irish Independent and Newstalk Ireland, as well as RTE and the BBC. I’ve built a strong online reputation through widely shared, highly engaged articles for various international outlets, and I collaborate with brands on content development, communications, and editorial direction to craft narratives that resonate with global readers.

I’m currently exploring opportunities in editorial leadership, content strategy, and brand storytelling—particularly in food, travel, culture, and lifestyle.

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Language

English
Fluent
Irish
Advanced
Italian
Fluent
German
Beginner

Work Experience

Native Editor, Creative Director at Independent News & Media
January 1, 2018 - October 23, 2025
Head of INM’s branded content division across all titles; management of teams, content development, monetisation and cross-department collaboration.
Editor, Swide Magazine at Dolce&Gabbana
April 1, 2015 - October 23, 2025
Editor for Swide, the brand’s online fashion and lifestyle magazine; responsible for content creation and editorial decisions; collaboration with partners and engagement with customers via multiple channels.
Senior Copywriter/ International Marketing Creative/ Editor at ZEPTER International
November 1, 2011 - October 23, 2025
Creative copywriting for luxury product campaigns; project management; translation editing; localization; content for international communications and events.
Editor/Writer/Designer at Wise Media
June 1, 2008 - October 23, 2025
Produced three technology/business magazines; content direction, editing, layout and website updates; travel to trade shows to build client relationships.
Freelance News Desk/Sports Sub-editor/ Journalist at Metro Ireland Newspaper
January 1, 2007 - October 23, 2025
News desk duties, world news and sports page production, editing and layout.
Freelance Sport Desk Sub-Editor at Irish Daily Star
November 1, 2006 - October 23, 2025
Editing and rewriting sports stories.
Graphic Designer/ Journalist at Checkout Magazine
September 1, 2005 - October 23, 2025
Page designing of award-winning commercial magazine and supplements.
News Desk Sub-editor (Freelance) at Ireland On Sunday
May 1, 2005 - October 23, 2025
Editing news stories.
Sports Desk Sub-editor (Freelance) at Sunday Tribune
January 1, 2005 - October 23, 2025
Subbing live stories, features and news updates.
News Desk Sub-editor at Irish Daily Star
May 1, 2004 - October 23, 2025
Copydesk for subbing news stories.
Native Editor, Creative Director at Independent News & Media
December 1, 2018 - October 23, 2025
Head of INM’s branded content division across all Ireland titles. Responsibilities included people management, product development, writing and creation of content and monetisation of high‑quality content through client and agency relationships.
Editor at Swide Magazine
April 1, 2015 - October 23, 2025
Editor for Swide, Dolce&Gabbana’s online fashion and lifestyle brand magazine. Responsible for content creation and editorial decisions, collaborating with brand partners to position the brand and engage customers.
Senior Copywriter / International Marketing Creative / Editor at Zepter International
November 1, 2011 - October 23, 2025
Wrote creative copy for luxury products, managed campaigns from concept to execution, edited English materials and localized translations into 26 languages; supported international conferences and sponsorships.
Editor / Editor, Writer & Designer at Wise Media
June 1, 2008 - October 23, 2025
Led production of three high-end technology/business publications; commissioned articles, edited, proofed and laid out content and managed client relations for publication.
Freelance News Desk / Sports Sub-editor / Journalist at Metro Ireland Newspaper
January 1, 2007 - October 23, 2025
Compiled newspaper sections on current affairs, world news and sports; sub-edited and laid out pages; liaised with contributors.
Freelance Sports Desk Sub-Editor at Irish Daily Star
November 1, 2006 - October 23, 2025
Edited and rewrote sports stories.
Graphic Designer / Journalist at Checkout Magazine
September 1, 2005 - October 23, 2025
Page design for award-winning magazine and supplements; contributed articles.
News Desk Sub-editor (freelance) at Ireland On Sunday Newspaper
May 1, 2005 - October 23, 2025
Editing news stories; desk sub-editing.
Sports Desk Sub-editor (freelance) at Sunday Tribune Newspaper
January 1, 2005 - October 23, 2025
Subbing live sports stories, features and news updates.
News Desk Sub-editor at Irish Daily Star Newspaper
May 1, 2004 - October 23, 2025
Copydesk for subbing news stories.
Senior Editor, Creative Director at Independent News & Media (Irish Independent)
April 1, 2015 - Present
Head of branded content division; managed teams; developed products; monetised high-quality content through client and agency relationships; founded the organisation's podcast studio; built and managed in-house and freelance teams; led standards and best practices in native advertising and branded content; chaired the Irish Advertising Native Council.
Editor at Swide Magazine (Dolce & Gabbana)
November 1, 2011 - April 1, 2015
Editor for www.Swide.com; responsible for content creation and editorial decisions; collaborated with Dolce&Gabbana partners and brand initiatives (AC Milan, Chelsea, Milano Thunder Boxing) to position Swide as a premium brand experience and a multi-channel customer touchpoint.
Senior Copywriter / International Marketing Creative / Editor at Zepter International
June 1, 2008 - November 1, 2011
Wrote creative copy for a wide range of printed advertising, marketing and multimedia materials; managed projects with brand managers; handled localization and press relations; contributed to major sponsorships and events.
Editor / Writer / Designer at Wise Media
January 1, 2007 - June 1, 2008
Responsible for all aspects of production of three high-end technology/business publications: Global Identification, ID People, ID World; content creation, layout, and liaison with authors; travel to conferences and industry events.
Freelance News Desk / Sports Sub-editor / Journalist at Metro Ireland
October 1, 2005 - February 1, 2007
Compiled a newspaper section on current affairs, world news and sports; edited and laid out pages; contributed to daily content production.
Freelance Sports Desk Sub-Editor at Irish Daily Star
November 1, 2005 - November 1, 2006
Edited sports stories, page layout, fact-checking; contributed to sports coverage.
Graphic Designer / Journalist at Cheque Out Magazine
May 1, 2005 - September 1, 2005
Page design for an award-winning commercial magazine and accompanying supplements.
News Desk / Freelance at Ireland On Sunday
February 1, 2005 - May 1, 2005
News desk role contributing to daily coverage; freelance work.
Sports Desk Sub-editor (Freelance) at Sunday Tribune
June 1, 2004 - January 1, 2005
Sports desk sub-editor; edited and laid out sports coverage.
Senior Editor / Content Strategy Consultant at Fine Dining Lovers
January 1, 2018 - Present
Senior Editor for a food and gastronomy publication; editorial leadership; writing and editing for UK/US readers; development of editorial alignment with brand partners; nurturing young talent; cross-channel storytelling for luxury food brands.
Social Media Editor at Como 1907 Football Club
January 1, 2023 - Present
Developing and implementing a cross-channel social media strategy to expand the club's fan base in global markets.
Senior Copywriter at Weman Age Group
January 1, 2021 - December 31, 2024
Providing copywriting and creative services for a range of luxury brands on behalf of agencies.
Communications Strategy Consultant at Babel Cover (Remote, UK)
January 1, 2018 - January 1, 2025
Providing communications strategy and consultancy for UK-based Insurtech Babel Cover and British Motorcycle Insurance Community.

Education

Degree in Graphic Design at Dun Laoghaire College of Art, Design and Technology
January 1, 2001 - January 1, 2004
Certificate Desktop Publishing at FAS Laughlinstown
January 1, 1995 - January 1, 1996
Certificate in Communications at Pearse College, Crumlin, Dublin
January 1, 1994 - January 1, 1995
Leaving Certificate at Templeogue College
January 1, 1989 - January 1, 1994
Certificate in Communications at Pearse College, Crumlin, Dublin
January 1, 1994 - January 1, 1995
Certificate Desktop Publishing at FAS Laughlinstown
January 1, 1995 - January 1, 1996
Degree in Graphic Design at Dun Laoghaire College of Art, Design and Technology
January 1, 2001 - January 1, 2004
Bachelor's Degree in Graphic Design at Dun Laoghaire College of Art, Design and Technology
January 1, 2001 - January 1, 2004

Qualifications

Certificate Desktop Publishing (FAS Laughlinstown)
January 1, 1995 - January 1, 1996
Certificate in Communications (Pearse College, Crumlin, Dublin)
January 1, 1994 - January 1, 1995
Leaving Certificate (Templeogue College)
January 1, 1989 - January 1, 1994
Certificate Desktop Publishing
January 1, 1995 - January 1, 1996
Certificate in Communications
January 1, 1994 - January 1, 1995
Bachelor's Degree in Graphic Design
January 1, 2001 - January 1, 2004

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Other, Retail