Available to hire
I’m Somya Pandey, a strategic marketing professional with 8 years of experience driving integrated campaigns, digital growth, and brand strategies across consulting, advertising, and education technology. I thrive at turning insights into action, connecting strategy with execution to boost brand visibility, customer engagement, and business growth.
I excel at leading cross-functional initiatives, shaping go-to-market programs, and delivering measurable outcomes through multi-channel campaigns, events, and digital channels. I’m passionate about collaboration, bold ideas, and scaling marketing performance across diverse industries.
Skills
Experience Level
Language
English
Fluent
Work Experience
Senior Analyst – Strategic Marketing & Planning at Deloitte U.S. U.S. India offices
July 1, 2025 - October 8, 2025Led integrated campaign strategy and execution for Deloitte Advisory, supporting brand visibility and revenue growth through targeted content, webcasts, thought leadership, and events. Collaborated with business leaders, U.S. marketers, and PR teams to align marketing programs with go-to-market priorities and client needs. Managed digital initiatives including SEO, paid media (LinkedIn), and email marketing to drive engagement and lead nurturing. Oversaw end-to-end planning for marquee events (USD 300K+ budget) and quarterly webcasts, enhancing attendee experience and engagement. Delivered quarterly performance dashboards and actionable insights using analytics to optimize campaigns and improve ROI. Spearheaded a generative AI initiative that automated content workflows, reducing turnaround time by 80% and improving marketing efficiency.
Senior Analyst – Strategic marketing & planning at Deloitte U.S. U.S. India offices
July 1, 2025 - October 8, 2025Led integrated campaign strategy and execution for Deloitte Advisory to boost brand visibility and revenue through targeted content, webcasts, thought leadership, and events. Collaborated with business leaders, U.S. marketers, and PR teams to align marketing programs with go-to-market priorities and client needs. Managed digital initiatives including SEO, paid media (LinkedIn), and email marketing to drive engagement and lead nurturing. Oversaw end-to-end planning for marquee events (USD 300K+ budget) and quarterly webcasts, enhancing attendee experience and engagement. Delivered quarterly performance dashboards and actionable insights using analytics to optimize campaigns and improve ROI. Spearheaded a generative AI initiative that automated content workflows, reducing turnaround time by 80% and improving marketing efficiency.
Senior Analyst – Strategic marketing & planning at Deloitte U.S. U.S. India offices
July 1, 2025 - October 8, 2025Led integrated campaign strategy and execution for Deloitte Advisory, supporting brand visibility and revenue growth through targeted content, webcasts, thought leadership, and events. Collaborated with business leaders, U.S. marketers, and PR teams to align marketing programs with go-to-market priorities and client needs. Managed digital initiatives including SEO, paid media (LinkedIn), and email marketing to drive engagement and lead nurturing. Oversaw end-to-end planning for marquee events (USD 300K+ budget) and quarterly webcasts, enhancing attendee experience and engagement. Delivered quarterly performance dashboards and actionable insights using analytics to optimize campaigns and improve ROI. Spearheaded a generative AI initiative that automated content workflows, reducing turnaround time by 80% and improving marketing efficiency.
Marketing Manager at Techcanvass Academy
September 1, 2022 - October 8, 2025Directed multi-channel campaigns across digital, social, and email to increase brand awareness and enrolment. Managed paid campaigns (Google, Meta), influencer collaborations, and content creation for organic growth. Developed high-performing email campaigns, landing pages, and marketing assets aligned with audience needs. Designed and hosted webinars, workshops, and partnerships with influencers to enhance visibility and lead generation. Measured and optimized performance through analytics, ensuring maximum impact within allocated budgets.
Marketing Manager at Techcanvass Academy
September 1, 2022 - October 8, 2025Directed multi-channel campaigns across digital, social, and email to increase brand awareness and enrolment. Managed paid campaigns (Google, Meta), influencer collaborations, and content creation for organic growth. Developed high-performing email campaigns, landing pages, and marketing assets aligned with audience needs. Designed and hosted webinars, workshops, and partnerships with influencers to enhance visibility and lead generation. Measured and optimized performance through analytics, ensuring maximum impact within allocated budgets.
Marketing Manager at Techcanvass Academy
September 1, 2022 - October 8, 2025Directed multi-channel campaigns across digital, social, and email to increase brand awareness and enrolment. Managed paid campaigns (Google, Meta), influencer collaborations, and content creation for organic growth. Developed high-performing email campaigns, landing pages, and marketing assets aligned with audience needs. Designed and hosted webinars, workshops, and partnerships with influencers to enhance visibility and lead generation. Measured and optimized performance through analytics, ensuring maximum impact within allocated budgets.
Brand Services Associate at Publicis Groupe India
October 1, 2020 - October 8, 2025Managed client relationships across consumer and healthcare portfolios, delivering integrated campaigns across TV, digital, and print. Collaborated with cross-functional teams to craft campaign strategies that built brand equity and improved customer engagement. Supported brand communication and creative development across social media, video, and content channels. Conducted competitive and consumer analysis to inform campaign decisions and identify opportunities for growth. Enhanced client satisfaction and retention by proactively managing timelines, budgets, and quality standards.
Brand Services Associate at Publicis Groupe India
October 1, 2020 - October 8, 2025Managed client relationships across consumer and healthcare portfolios, delivering integrated campaigns across TV, digital, and print. Collaborated with cross-functional teams to craft campaign strategies that built brand equity and improved customer engagement. Supported brand communication and creative development across social media, video, and content channels. Conducted competitive and consumer analysis to inform campaign decisions and identify opportunities for growth. Enhanced client satisfaction and retention by proactively managing timelines, budgets, and quality standards.
Brand Services Associate at Publicis Groupe India
October 1, 2020 - October 8, 2025Managed client relationships across consumer and healthcare portfolios, delivering integrated campaigns across TV, digital, and print. Collaborated with cross-functional teams to craft campaign strategies that built brand equity and improved customer engagement. Supported brand communication and creative development across social media, video, and content channels. Conducted competitive and consumer analysis to inform campaign decisions and identify opportunities for growth. Enhanced client satisfaction and retention by proactively managing timelines, budgets, and quality standards.
Education
Post Graduate Diploma in Management, Marketing at ITM Group of Institutions
January 1, 2015 - January 1, 2017Bachelor of Arts (B.A.) Hons, English Literature at Amity University Noida
January 1, 2012 - January 1, 2015Post Graduate Diploma in Management, Marketing at ITM Group of Institutions
January 1, 2015 - December 31, 2017Bachelor of Arts (B.A.) Hons, English Literature at Amity University Noida
January 1, 2012 - December 31, 2015Post Graduate Diploma in Management, Marketing at ITM Group of Institutions
January 1, 2015 - January 1, 2017Bachelor of Arts (B.A.) Hons, English Literature at Amity University Noida
January 1, 2012 - January 1, 2015Qualifications
Google – Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025HubSpot – SEO Certified
January 11, 2030 - October 8, 2025Google – Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025HubSpot – SEO Certified
January 11, 2030 - October 8, 2025Google – Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025HubSpot – SEO Certified
January 11, 2030 - October 8, 2025Industry Experience
Professional Services, Education, Media & Entertainment, Software & Internet, Other
Skills
Experience Level
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