Hi, I’m Anissa A Rahmatillah, a digital marketing professional with 7+ years of experience in brand communication, lead generation, and full-funnel ABM. I’ve driven growth, doubling social media followings and delivering an 8.3% revenue lift for my clients. I excel at turning unstructured data into actionable insights and collaborating with product and development teams to turn ideas into measurable outcomes. I’m passionate about crafting data-driven strategies, optimizing campaigns across social, email, and paid channels, and scaling brands through cross-functional partnerships. My goal is to help brands connect with audiences, grow revenue, and build engaging digital experiences.

Anissa A Rahmatillah

Hi, I’m Anissa A Rahmatillah, a digital marketing professional with 7+ years of experience in brand communication, lead generation, and full-funnel ABM. I’ve driven growth, doubling social media followings and delivering an 8.3% revenue lift for my clients. I excel at turning unstructured data into actionable insights and collaborating with product and development teams to turn ideas into measurable outcomes. I’m passionate about crafting data-driven strategies, optimizing campaigns across social, email, and paid channels, and scaling brands through cross-functional partnerships. My goal is to help brands connect with audiences, grow revenue, and build engaging digital experiences.

Available to hire

Hi, I’m Anissa A Rahmatillah, a digital marketing professional with 7+ years of experience in brand communication, lead generation, and full-funnel ABM. I’ve driven growth, doubling social media followings and delivering an 8.3% revenue lift for my clients. I excel at turning unstructured data into actionable insights and collaborating with product and development teams to turn ideas into measurable outcomes.

I’m passionate about crafting data-driven strategies, optimizing campaigns across social, email, and paid channels, and scaling brands through cross-functional partnerships. My goal is to help brands connect with audiences, grow revenue, and build engaging digital experiences.

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Language

Indonesian
Fluent
Malay
Advanced
Thai
Advanced
English
Fluent

Work Experience

Digital Marketing Manager at Skyline Design, Inc.
July 1, 2025 - October 8, 2025
Managed and optimized digital marketing efforts using HubSpot, including email campaigns, social content scheduling, and live chat management. Built and managed lead generation forms and sales funnels to capture more leads, driving consistent growth in leads and inquiries. Led email marketing for Skyline's SDX2 Smart Glass, delivering an 8.3% increase in total revenue; coordinated the 40th-anniversary event generating 1,000+ RSVPs; led rebranding initiatives contributing to social follower growth and improved positioning; managed paid ads on Instagram, LinkedIn, and Google Ads, generating 20–25 leads per month; developed automated sales-follow-up email drip campaigns in HubSpot.
Digital Marketing Manager at Skyline Design, Inc.
July 1, 2025 - October 8, 2025
Managed and optimized digital marketing efforts using HubSpot, including email campaigns, social media content scheduling, and live chat management. Built and managed lead generation forms and sales funnels to capture more leads, driving consistent growth in leads and inquiries. Led email marketing for Skyline's SDX2 Smart Glass, delivering an 8.3% year-over-year revenue lift. Spearheaded the 40th-anniversary event campaign, generating 1,000+ RSVPs via web forms, email, organic social, and Instagram paid ads. Drove rebranding in 2024, increasing social followers (Instagram from 2,300 to 4,600; LinkedIn from 1,400 to 4,600). Managed paid ads on Instagram, LinkedIn, and Google Ads, producing 20–25 leads per month. Developed automated sales follow-up drip campaigns in HubSpot, achieving 30–40% quote/ sample request close rates. Coordinated sample distribution, sustainability docs, and HubSpot/Salesforce administration for sales enablement.
Brand Marketing Specialist at That’s So Creative, LLC
September 1, 2023 - October 8, 2025
Analyzed clients' marketing tactics and conducted market research, including social profiling, persona development, and audience segmentation; developed integrated campaigns across organic social, paid social, email, blog content, and website design. Created and coordinated engaging marketing content to strengthen brand awareness and drive action. Tracked performance with KPI-focused analysis; improved SEO efforts (Yoast SEO, Google Search Console) and newsletter content, boosting impressions, CTR, and search ranking. Led newsletters and content that increased open rates and clicks.
Brand Marketing Specialist at That's So Creative, LLC
September 1, 2023 - October 8, 2025
Analyzed clients' marketing tactics (social profiles, persona building, audience identification, competitive analysis, brand positioning, messaging). Executed integrated campaigns encompassing organic social content, paid ads, email marketing, blog content, and website design. Developed engaging marketing content to strengthen brand awareness and drive actions. Tracked and optimized campaign performance via A/B testing. Defined KPIs aligned with client goals and supported SEO efforts (Yoast SEO, Google Search Console, Sitemap) with notable improvements in impressions, CTR, and ranking. Led newsletter content and newsletter strategy to enhance engagement.
Digital Marketing Assistant at Skyline Design, Inc.
March 1, 2023 - October 8, 2025
Assisted in planning and executing digital marketing strategies with a focus on lead generation. Supported social media campaigns and email marketing, increasing brand awareness and engagement. Analyzed campaign performance to optimize future efforts. Spearheaded retargeting to improve lead quality.
Digital Marketing Assistant at Skyline Design, Inc.
March 1, 2023 - October 8, 2025
Assisted planning and execution of digital marketing strategies focusing on lead generation. Supported social media campaigns and email marketing to boost brand awareness and engagement. Analyzed and reported on campaign performance to optimize future efforts. Spearheaded the implementation of reCAPTCHA to reduce spam and improve lead quality.
Marketing Intern at That’s So Creative, LLC
November 1, 2021 - October 8, 2025
Conducted market research and trend analyses to inform content strategy; developed content calendars; managed blog and newsletter content for consistency and engagement. Participated in weekly team meetings and brainstorming sessions to drive creative solutions.
Marketing Intern at That's So Creative, LLC
November 1, 2021 - October 8, 2025
Conducted market research and analyzed trends to inform content strategy and marketing tactics. Defined and developed content strategy aligned with current and future goals. Created content for the company's blog and newsletters to ensure consistency and engagement. Participated in weekly team meetings, contributing ideas and collaborating in brainstorming sessions.
Senior Marketing Project Assistant at HappyFresh
April 1, 2019 - October 8, 2025
Managed and organized re-vamp projects including in-app content and assets; developed new content formats for broader brand reach (slides, infographics, podcasts); trained local content writers across Indonesia, Malaysia, and Thailand on SEO best practices using Yoast SEO.
Senior Marketing Project Assistant at HappyFresh
April 1, 2019 - October 8, 2025
Managed and organized retrofit projects, including rebranding in-app strings and assets for on-brand legibility. Introduced new content formats (slideshows, infographics, podcasts) to broaden brand reach. Trained local content writers across Indonesian, Malay, and Thai teams on SEO best practices using Yoast SEO.
Marketing Project Assistant at HappyFresh
December 1, 2018 - October 8, 2025
Bridged communication flow between tech and marketing teams; collaborated with local marketing leads to develop an integrated content calendar; created landing pages, SEO, ASO, Meta ads, and contributed to video production; led CyberWeek campaign strategy that evolved into a global campaign and became 2018’s most engaging social content.
Senior Marketing Project Assistant at HappyFresh
December 1, 2018 - October 8, 2025
bridged communication flow between tech and marketing teams across Indonesia, Malaysia, and Thailand. Collaborated with local marketing team leaders to develop an integrated content calendar for aligned marketing executions. Created and managed content for landing pages, SEO, ASO (App Store Optimization), Meta ads, and contributed to video productions. Led CyberWeek campaign strategy, later adapted into a global campaign and became the most engaging social content of 2018.

Education

Master of Science in Strategic Brand Communications at University of Illinois at Urbana-Champaign
January 11, 2030 - October 8, 2025
Bachelor of Arts in Marketing Communications at London School of Public Relations Jakarta
January 11, 2030 - October 8, 2025
Master of Science in Strategic Brand Communication at University of Illinois at Urbana-Champaign
January 11, 2030 - October 8, 2025
Bachelor of Arts in Marketing Communications at London School of Public Relations Jakarta
January 11, 2030 - October 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other