I am a strategic and data-driven Product Marketing professional with 4+ years of experience in B2B SaaS and technology sectors. I have a proven track record in product positioning, go-to-market campaigns, growth marketing initiatives, and event-led demand generation. I excel at collaborating cross-functionally with product, design, and sales teams to drive customer acquisition, product adoption, and brand visibility. I have led GTM initiatives, supported conference marketing, CRM data hygiene, and marketing operations for targeted outreach, and I enjoy representing the company at conferences and trade shows to boost brand presence. I maintain consistent brand communications across channels and coordinate campaign execution with data, creative assets, and technology stacks.

Radhika Amarnath

I am a strategic and data-driven Product Marketing professional with 4+ years of experience in B2B SaaS and technology sectors. I have a proven track record in product positioning, go-to-market campaigns, growth marketing initiatives, and event-led demand generation. I excel at collaborating cross-functionally with product, design, and sales teams to drive customer acquisition, product adoption, and brand visibility. I have led GTM initiatives, supported conference marketing, CRM data hygiene, and marketing operations for targeted outreach, and I enjoy representing the company at conferences and trade shows to boost brand presence. I maintain consistent brand communications across channels and coordinate campaign execution with data, creative assets, and technology stacks.

Available to hire

I am a strategic and data-driven Product Marketing professional with 4+ years of experience in B2B SaaS and technology sectors. I have a proven track record in product positioning, go-to-market campaigns, growth marketing initiatives, and event-led demand generation.

I excel at collaborating cross-functionally with product, design, and sales teams to drive customer acquisition, product adoption, and brand visibility. I have led GTM initiatives, supported conference marketing, CRM data hygiene, and marketing operations for targeted outreach, and I enjoy representing the company at conferences and trade shows to boost brand presence. I maintain consistent brand communications across channels and coordinate campaign execution with data, creative assets, and technology stacks.

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Language

English
Fluent

Work Experience

Product Marketing Executive at COMSOL, INC
September 1, 2023 - October 8, 2025
Planned, executed, and optimized email and web campaigns across multiple event categories, contributing to increased attendee engagement and lead generation. Partnered with the sales team to build quarterly event calendars and tracked KPIs to optimize performance. Supported conference marketing initiatives, including media partnerships and promotional campaigns. Maintained CRM data hygiene and supported marketing operations for targeted outreach. Represented the company at conferences and trade shows to enhance brand visibility.
Product Marketing Executive at CBRE X
February 1, 2023 - October 8, 2025
Defined and executed product marketing strategies to position the platform as a leader in global B2B talent sourcing solutions. Collaborated with content, product, and design teams to build landing pages, email campaigns, and performance ads, driving increased user engagement and conversions. Analyzed market trends and customer insights to refine positioning and messaging. Supported GTM initiatives with campaign performance reports, funnel analysis, and vendor engagement data.
Senior Analyst - Project Management at Capgemini
June 1, 2019 - October 8, 2025
End-to-end project execution in India; ensuring delivery within scope, time, and budget. Coordinated between internal teams and vendors, enabling smooth implementation of marketing and operational projects. Tracked project performance with clear metrics and risk mitigation strategies.
Management Trainee at Capital First Limited
August 1, 2018 - October 8, 2025
Managed partner relationships and supported sales growth. Trained teams and supported sales growth.
Marketing Communications Intern at Reliance Communications
July 1, 2017 - October 8, 2025
Supported marketing communications activities and campaigns.
Technical Support Specialist at IBM
June 1, 2016 - October 8, 2025
Provided technical support and assistance to customers, ensuring timely resolution of issues and maintaining service quality.
Product Marketing Executive at COMSOL, Inc
September 1, 2023 - October 8, 2025
Planned, executed, and optimized email and webinar campaigns across multiple event categories, contributing to increased attendance and lead generation. Supported conference marketing initiatives, media partnerships, and promotional campaigns. Maintained CRM data hygiene and supported marketing operations for targeted outreach. Represented the company at conferences and trade shows to enhance brand visibility.
Product Marketing Executive at Brex
February 1, 2023 - October 8, 2025
Defined and executed product marketing strategies to position the platform as a leading global B2B talent-sourcing solution. Collaborated with content, product, and design teams to build landing pages, email campaigns, and performance ads, driving increased user engagement and conversions. Analyzed market trends and customer insights to refine positioning and messaging. Supported GTM initiatives with campaign performance reports, funnel analysis, and vendor engagement data.
Senior Analyst - Project Management at Capgemini
June 1, 2019 - October 8, 2025
Managed end-to-end project execution, ensuring delivery within scope, time, and budget. Coordinated between internal teams and vendors, enabling smooth implementation of marketing and operational projects. Tracked project performance with clear metrics and risk mitigation strategies.
Management Trainee at Capital First Limited
August 1, 2018 - October 8, 2025
Managed partner relationships, trained teams, and supported sales growth.
Marketing Communications at Reliance Communications
July 1, 2017 - October 8, 2025
Supported marketing communications initiatives and campaigns.
Technical Support Specialist at IBM
June 1, 2016 - October 8, 2025
Provided technical support and solutions to clients, enabling product adoption and customer satisfaction.
Product Marketing Executive at COMSOL, Inc
September 1, 2023 - October 8, 2025
Led product marketing initiatives, defined go-to-market activities, and collaborated with product, design, and sales teams to drive customer acquisition, product adoption, and brand visibility. Managed email and webinar campaigns across multiple event categories; supported conference marketing initiatives, media partnerships and promotional campaigns; maintained CRM data hygiene and marketing operations for targeted outreach; represented the company at conferences and trade shows.
Product Marketing Executive at COMSOL, Inc
February 28, 2023 - October 8, 2025
Defined and executed product marketing strategies to position the platform as a lead in global B2B talent sourcing. Collaborated with content, product, and design teams to build landing pages, email campaigns, and performance ads; analyzed market trends and customer insights to refine positioning and messaging; supported GTM initiatives with campaign performance reports, funnel analysis, and vendor engagement data; ensured timely delivery and reporting of campaigns across digital channels; coordinated with data, creative assets, and technology stacks; supported vendor management, invoicing, and campaign logistics.
Senior Analyst - Project Management at Capgemini
June 30, 2019 - October 8, 2025
Managed end-to-end project execution, ensuring delivery within scope, time, and budget. Coordinated between internal teams and vendors, enabling smooth implementation of marketing and operational projects. Tracked project performance with clear metrics and risk mitigation strategies.
Management Trainee at Capital First Limited
August 31, 2018 - October 8, 2025
Managed partner and channel relationships, trained teams, and supported sales growth.
Marketing Communications Intern at Reliance Communications
July 31, 2017 - October 8, 2025
Supported marketing communications initiatives, contributing to campaigns and internal communications.
Technical Support Specialist at IBM
June 30, 2016 - October 8, 2025
Provided technical support, enabling customer issue resolution and knowledge sharing.
Product Marketing Executive at COMSOL, INC
September 1, 2023 - October 8, 2025
Defined and executed targeted email and webinar campaigns across multiple event categories, contributing to increased attendee engagement and lead generation. Partnered with the sales team to build quarterly event calendars and tracked KPIs to optimize performance. Supported conference marketing initiatives, including media partnerships and promotional campaigns. Maintained CRM data hygiene and supported marketing operations for targeted outreach. Represented the company at conferences and trade shows to enhance brand visibility. Drove consistent brand communications across channels by aligning data assets and technology stacks; coordinated cross-functional campaign execution.
Product Marketing Executive at Brex
February 1, 2023 - October 8, 2025
Defined and executed product marketing strategies to position the platform as a leading global B2B talent-sourcing solution. Collaborated with content, product, and design teams to build landing pages, email campaigns, and performance ads, driving user engagement and conversions. Analyzed market trends and customer insights to refine positioning and messaging. Supported GTM initiatives, CRM data hygiene, event calendars, and vendor engagement. Maintained consistent brand communication across channels.
Senior Analyst - Project Management at Capgemini
June 1, 2019 - October 8, 2025
Managed end-to-end project execution, ensuring delivery within scope, time, and budget. Coordinated between internal teams and vendors, enabling smooth implementation of marketing and operational projects. Tracked project performance with clear metrics and risk mitigation strategies.
Management Trainee at Capital First Limited
August 1, 2018 - October 8, 2025
Managed partner and channel relationships, trained teams, and supported sales growth.
Marketing Communications Intern at Reliance Communications
July 1, 2017 - October 8, 2025
Gained exposure to marketing communications activities, supporting campaigns and channel initiatives.
Technical Support Specialist at IBM
June 1, 2016 - October 8, 2025
Provided technical support and customer assistance, ensuring issue resolution and high levels of customer satisfaction.

Education

Bachelor of Engineering (B.E.) in Telecommunications at CMR Institute of Technology
January 1, 2010 - January 1, 2014
Master of Business Administration (MBA) at FLAME University
January 1, 2016 - January 1, 2018
Master of Business Administration (MBA) at FLAME University
January 1, 2016 - January 1, 2018
Bachelor of Engineering in Telecommunications Engineering at CRI Institute of Technology
January 1, 2010 - January 1, 2014
Master of Business Administration - MBA, Ad and Branding & Film at FLAME University
January 1, 2016 - December 31, 2018
Bachelor of Engineering, Telecommunications Engineering at CRM Institute Of Technology
January 1, 2010 - December 31, 2014
Master of Business Administration at FLAME University
January 1, 2016 - January 1, 2018
Bachelor of Engineering (Telecommunication Engineering) at CMR Institute of Technology
January 1, 2010 - January 1, 2014

Qualifications

Product Marketing Certification
January 11, 2030 - October 8, 2025
LinkedIn Marketing Strategy Certification
January 11, 2030 - October 8, 2025
Fundamentals of Digital Marketing Certification
January 11, 2030 - October 8, 2025
Product Marketing Management Certification
January 11, 2030 - October 8, 2025
Product Marketing Management
January 11, 2030 - October 8, 2025
LinkedIn Marketing Strategy
January 11, 2030 - October 8, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025

Industry Experience

Software & Internet, Professional Services, Telecommunications, Media & Entertainment, Computers & Electronics