Available to hire
I am a results-driven marketing professional with a strong background in sales, team leadership, and marketing strategy. I specialize in crafting and executing data-driven campaigns that drive growth, boost retention, and elevate brand presence across wellness retail, fitness services, and lifestyle coaching settings.
I’ve led teams, mentored staff, and built scalable systems—from branding and content creation to analytics reporting and lead generation. I value clear communication, creative problem-solving, and delivering high-quality deliverables that help clients succeed.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Coordinator at Rochester Pest Pro, Inc.
January 1, 2025 - PresentDeveloped and executed strategic marketing campaigns that increased local brand awareness and directly contributed to yearly revenue growth. Led a complete rebranding initiative, including new logo design, truck wraps, and cohesive visual identity across all platforms. Managed and created high-converting digital content that drove website traffic and customer engagement. Oversaw ad spend, vendor partnerships, and analytics to optimize ROI across Google Ads, social media, and local advertising channels. Directed customer acquisition strategies, resulting in a measurable increase in service inquiries and improved lead-to-customer conversion rate.
Outside Sales Representative at Rochester Pest Pro, Inc.
January 31, 2025 - October 8, 2025Developed and executed sales strategies to achieve and exceed sales targets and quotas. Achieved $10.5k in pest control sales in first month of employment. Identified and pursued new business opportunities through networking, cold calling, and referrals. Negotiated contracts and closed sales deals, ensuring favorable terms and conditions for both parties. Managed a sales pipeline and tracked progress using CRM software, providing regular reports to management.
Lead Sales Representative at Restore Hyper Wellness
June 30, 2024 - October 8, 2025Exceeded sales revenue goal during the grand opening week of the business by implementing effective prospecting strategies and identifying & cultivating new leads to expand customer base. Established and maintained strong relationships with clients through effective communication and exceptional customer service, leading to repeat business and customer loyalty. Provided in-depth product demonstrations, addressing client needs and building confidence in Restore Hyper Wellness’s value proposition. Coordinate and execute successful marketing campaigns across social media platforms engaging with new followers and potential new member prospects. Collaborate with team members to organize and execute promotional events, contributing to increased brand awareness and attracting new customers.
Store Opening Specialist and Training Coordinator at Project Lean Nation
July 31, 2023 - October 8, 2025Successfully coordinated the opening of eight new franchises each worth $500k- $1.4m, across the United States, demonstrating end-to-end management of store opening processes, from concept to execution. Designed and executed training programs for new franchise employees, ensuring alignment with organizational goals and industry best practices. Fostered open communication channels between corporate teams and store staff, promoting a collaborative and supportive working environment.Implemented effective inventory management processes for new stores, coordinating with suppliers to maintain optimal stock levels.
Assistant Store Manager at Project Lean Nation
September 30, 2023 - October 8, 2025Played a pivotal role in achieving and exceeding sales targets of $50k in monthly sales by implementing effective sales strategies and maximizing upselling opportunities. Ensured consistently high levels of customer satisfaction through proactive engagement, problem resolution, and a commitment to delivering exceptional service. Provided ongoing training to staff on effective sales techniques, customer engagement, and product knowledge.
Marketing Coordinator at Rochester Pest Pro, Inc.
January 1, 2025 - PresentDeveloped and executed strategic marketing campaigns that increased local brand awareness and directly contributed to yearly revenue growth. Led a complete rebranding initiative, including new logo design, truck wraps, and cohesive visual identity across all platforms. Managed and created high-converting digital content that drove website traffic and customer engagement. Oversaw ad spend, vendor partnerships, and analytics to optimize ROI across Google Ads, social media, and local advertising channels. Directed customer acquisition strategies, resulting in a measurable increase in service inquiries and improved lead-to-customer conversion rate.
Outside Sales Representative at Rochester Pest Pro, Inc.
January 1, 2025 - October 8, 2025Developed and executed sales strategies to achieve and exceed sales targets and quotas. Achieved $10.5k in pest control sales in first month of employment. Identified and pursued new business opportunities through networking, cold calling, and referrals. Negotiated contracts and closed sales deals, ensuring favorable terms and conditions for both parties. Managed a sales pipeline and tracked progress using CRM software, providing regular reports to management.
Lead Sales Representative at Restore Hyper Wellness
June 1, 2024 - October 8, 2025Exceeded sales revenue goal during the grand opening week of the business by implementing effective prospecting strategies and identifying & cultivating new leads to expand customer base. Established and maintained strong relationships with clients through effective communication and exceptional customer service, leading to repeat business and customer loyalty. Provided in-depth product demonstrations, addressing client needs and building confidence in Restore Hyper Wellness’s value proposition. Coordinate and execute successful marketing campaigns across social media platforms engaging with new followers and potential new member prospects. Collaborate with team members to organize and execute promotional events, contributing to increased brand awareness and attracting new customers.
Store Opening Specialist and Training Coordinator at Project Lean Nation
July 1, 2023 - October 8, 2025Successfully coordinated the opening of eight new franchises each worth $500k- $1.4m, across the United States, demonstrating end-to-end management of store opening processes, from concept to execution. Designed and executed training programs for new franchise employees, ensuring alignment with organizational goals and industry best practices. Fostered open communication channels between corporate teams and store staff, promoting a collaborative and supportive working environment. Implemented effective inventory management processes for new stores, coordinating with suppliers to maintain optimal stock levels.
Assistant Store Manager at Project Lean Nation
September 1, 2023 - October 8, 2025Played a pivotal role in achieving and exceeding sales targets of $50k in monthly sales by implementing effective sales strategies and maximizing upselling opportunities. Ensured consistently high levels of customer satisfaction through proactive engagement, problem resolution, and a commitment to delivering exceptional service. Provided ongoing training to staff on effective sales techniques, customer engagement, and product knowledge.
Owner & Digital Marketing Specialist at Root Social
November 1, 2024 - PresentFounded and operate a full-service digital marketing business, managing client accounts and campaigns independently. Develop and execute strategic marketing plans including social media management, content creation, SEO optimization, and paid advertising campaigns. Design and implement branding strategies to increase client visibility, engagement, and lead generation. Manage analytics and performance reporting to track ROI, optimize campaigns, and drive growth. Build and maintain strong client relationships through consistent communication and high-quality deliverables.
Marketing Coordinator at Rochester Pest Pro, Inc.
January 1, 2025 - PresentDeveloped and executed strategic marketing campaigns that increased local brand awareness and directly contributed to yearly revenue growth. Led a complete rebranding initiative, including new logo design, truck wraps, and cohesive visual identity across platforms. Managed high-converting digital content, ad spend, vendor partnerships, and analytics to optimize ROI across Google Ads, social media, and local channels. Directed customer acquisition strategies, resulting in more service inquiries and improved lead-to-customer conversion.
Outside Sales Representative at Rochester Pest Pro, Inc.
January 1, 2025 - October 23, 2025Developed and executed sales strategies to achieve and exceed sales targets and quotas. Achieved $10.5k in pest control sales in the first month of employment. Identified and pursued new business opportunities through networking, cold calling, and referrals. Negotiated contracts and closed sales deals, ensuring favorable terms for both parties. Managed a sales pipeline and tracked progress using CRM software, providing regular reports to management.
Lead Sales Representative at Restore Hyper Wellness
June 1, 2024 - October 23, 2025Exceeded sales revenue goals during the grand opening by implementing effective prospecting strategies and cultivating new leads to expand the customer base. Established and maintained strong client relationships through effective communication and exceptional service, leading to repeat business and loyalty. Delivered in-depth product demonstrations and collaborated with the team to organize and execute promotional campaigns and events.
Store Opening Specialist and Training Coordinator at Project Lean Nation
July 1, 2023 - October 23, 2025Coordinated the opening of eight new franchises across the United States (each valued between $500k-$1.4m), managing end-to-end store opening processes from concept to execution. Designed and delivered training programs for new franchise employees, ensuring alignment with organizational goals and best practices. Maintained open communication between corporate teams and store staff and implemented inventory management processes.
Assistant Store Manager at Project Lean Nation
September 1, 2023 - October 23, 2025Played a pivotal role in achieving and exceeding monthly sales targets of $50k by implementing effective sales strategies and upselling opportunities. Maintained high levels of customer satisfaction through proactive engagement and problem resolution. Provided ongoing training to staff on sales techniques, customer engagement, and product knowledge.
Education
Bachelor of Arts in Communication at State University of New York at Geneseo
August 1, 2017 - May 1, 2021Bachelor of Arts in Communication at State University of New York at Geneseo
August 1, 2017 - May 1, 2021Bachelor of Arts in Communication at State University of New York at Geneseo
August 1, 2017 - May 1, 2021Qualifications
Industry Experience
Healthcare, Retail, Professional Services, Consumer Goods, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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