Hi, I’m Emma Scholfield, a results-driven social media marketing professional with a background in beauty, spa, and retail. I manage dynamic social channels for freelance clients, create engaging content, and help brands grow online attention while collaborating with vendors and teams.\n\nBeyond social media, I have hands-on experience launching promotions, building spa services, and delivering standout customer experiences. I love turning data into creative strategies and delivering polished visuals with tools like Photoshop, Illustrator, and Canva to connect with audiences locally and globally.

Emma Scholfield

Hi, I’m Emma Scholfield, a results-driven social media marketing professional with a background in beauty, spa, and retail. I manage dynamic social channels for freelance clients, create engaging content, and help brands grow online attention while collaborating with vendors and teams.\n\nBeyond social media, I have hands-on experience launching promotions, building spa services, and delivering standout customer experiences. I love turning data into creative strategies and delivering polished visuals with tools like Photoshop, Illustrator, and Canva to connect with audiences locally and globally.

Available to hire

Hi, I’m Emma Scholfield, a results-driven social media marketing professional with a background in beauty, spa, and retail. I manage dynamic social channels for freelance clients, create engaging content, and help brands grow online attention while collaborating with vendors and teams.\n\nBeyond social media, I have hands-on experience launching promotions, building spa services, and delivering standout customer experiences. I love turning data into creative strategies and delivering polished visuals with tools like Photoshop, Illustrator, and Canva to connect with audiences locally and globally.

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Language

English
Fluent

Work Experience

Owner / Aesthetician at Bare Necessities Waxing Studio
January 1, 2022 - Present
Operate and market a home-based spa business offering professional skincare and beauty services. Responsible for branding, promotions, and day-to-day operations. Build loyal clientele through personalized service and consistent communication.
Freelance Social Media & Design Projects at Various Clients (Norwood Grove Biz, Charleswood Skin Care Clinic, Happy Ours Boutique, CW Landscaping)
January 1, 2022 - Present
Created and managed branded social-media content across Instagram, Facebook, and TikTok. Designed logos, graphics, and marketing visuals for small-business branding. Wrote captions, developed promotional campaigns, and maintained posting consistency. Supported clients with creative strategy and online community engagement.
Beauty Manager at Shoppers Drug Mart
January 1, 2023 - October 8, 2025
Supervised and trained cosmetics team members. Planned in-store promotions and social-media events. Exceeded sales-growth targets while maintaining brand standards.
Esthetician at Hair2Dye4
January 1, 2021 - October 8, 2025
Created a spa area within the salon and introduced new service promotions. Delivered Aveda-protocol treatments and managed product inventory.
Manager / Aesthetician at Looks Salon and Spa
January 1, 2019 - October 8, 2025
Oversaw daily salon operations, payroll, and inventory control. Recruited and trained new staff and organized monthly promotions.
Esthetician / Supervisor at Essentique Salon and Spa
January 1, 2018 - October 8, 2025
Provided facial, waxing, and body-care services while mentoring junior staff. Coordinated schedules, inventory, and marketing promotions.
Owner / Aesthetician at Bare Necessities Waxing Studio
January 1, 2022 - Present
Operate and market a home-based spa business offering professional skincare and beauty services. Responsible for branding, promotions, and day-to-day operations. Build loyal clientele through personalized service and consistent communication.
Freelance Social Media & Design Projects at Self-Employed / Freelance Clients
January 1, 2022 - Present
Created and managed branded social-media content across Instagram, Facebook, and TikTok. Designed logos, graphics, and marketing visuals for small-business branding. Wrote captions, developed promotional campaigns, and maintained posting consistency. Supported clients with creative strategy and online community engagement.
Beauty Manager at Shoppers Drug Mart
January 1, 2023 - October 8, 2025
Supervised and trained cosmetics team members. Planned in-store promotions and social-media events. Exceeded sales-growth targets while maintaining brand standards.
Esthetician at Hair2Dye4
January 1, 2021 - October 8, 2025
Created a spa area within the salon and introduced new service promotions. Delivered Aveda-protocol treatments and managed product inventory.
Manager / Aesthetician at Looks Salon and Spa
January 1, 2019 - October 8, 2025
Oversaw daily salon operations, payroll, and inventory control. Recruited and trained new staff and organized monthly promotions.
Esthetician / Supervisor at Essentique Salon and Spa
January 1, 2018 - October 8, 2025
Provided facial, waxing, and body-care services while mentoring junior staff. Coordinated schedules, inventory, and marketing promotions.
Owner / Aesthetician at Bare Necessities Waxing Studio
January 1, 2022 - Present
Operate and market a home-based spa business offering professional skincare and beauty services. Responsible for branding, promotions, and day-to-day operations. Build loyal clientele through personalized service and consistent communication.
Freelance Social Media & Design Specialist at Self-Employed
January 1, 2022 - Present
Clients include Norwood Grove Biz, Charleswood Skin Care Clinic, Happy Ours Boutique, CW Landscaping (Fort McMurray), and an independent real-estate agent. Created and managed branded social-media content across Instagram, Facebook, and TikTok. Designed logos, graphics, and marketing visuals for small-business branding. Wrote captions, developed promotional campaigns, and maintained posting consistency. Supported clients with creative strategy and online community engagement.
Beauty Manager at Shoppers Drug Mart
January 1, 2023 - October 8, 2025
Supervised and trained cosmetics team members. Planned in-store promotions and social-media events. Exceeded sales-growth targets while maintaining brand standards.
Esthetician at Hair2Dye4
January 1, 2021 - October 8, 2025
Created a spa area within the salon and introduced new service promotions. Delivered Aveda-protocol treatments and managed product inventory.
Manager / Aesthetician at Looks Salon and Spa
January 1, 2019 - October 8, 2025
Oversaw daily salon operations, payroll, and inventory control. Recruited and trained new staff and organized monthly promotions.
Esthetician / Supervisor at Essentique Salon and Spa
January 1, 2018 - October 8, 2025
Provided facial, waxing, and body-care services while mentoring junior staff. Coordinated schedules, inventory, and marketing promotions.
Volunteer at Wildlife Haven Rehabilitation Centre
January 1, 2024 - Present
Assist with animal care and rehabilitation, including feeding, cleaning enclosures, and supporting staff with daily routines.
Photographer – Personal Creative Work at Self-Directed
January 1, 2023 - Present
Develop wildlife and nature photography skills; experienced with composition, lighting, and editing using Snapseed and Canva.
Owner / Aesthetician at Bare Necessities Waxing Studio
January 1, 2022 - Present
Operate and market a home-based spa business offering professional skincare and beauty services. Responsible for branding, promotions, and day-to-day operations. Build loyal clientele through personalized service and consistent communication.
Freelance Social Media & Design Projects at Self-employed
January 1, 2022 - Present
Created and managed branded social-media content across Instagram, Facebook, and TikTok for clients including Norwood Grove Biz, Charleswood Skin Care Clinic, Happy Ours Boutique, CW Landscaping (Fort McMurray), and an independent real-estate agent. Designed logos, graphics, and marketing visuals; wrote captions, developed promotional campaigns, and maintained posting consistency. Supported clients with creative strategy and online community engagement.
Beauty Manager at Shoppers Drug Mart
December 31, 2023 - October 8, 2025
Supervised and trained cosmetics team members. Planned in-store promotions and social-media events. Exceeded sales-growth targets while maintaining brand standards.
Esthetician at Hair2Dye4
December 31, 2021 - October 8, 2025
Created a spa area within the salon and introduced new service promotions. Delivered Aveda-protocol treatments and managed product inventory.
Manager / Aesthetician at Looks Salon and Spa
December 31, 2019 - October 8, 2025
Oversaw daily salon operations, payroll, and inventory control. Recruited and trained new staff and organized monthly promotions.
Esthetician / Supervisor at Essentique Salon and Spa
December 31, 2018 - October 8, 2025
Provided facial, waxing, and body-care services while mentoring junior staff. Coordinated schedules, inventory, and marketing promotions.
Volunteer at Wildlife Haven Rehabilitation Centre
January 1, 2024 - Present
Assist with animal care and rehabilitation, including feeding, cleaning enclosures, and supporting staff with daily routines.
Photographer at Personal Creative Work
January 1, 2023 - Present
Developing skills in wildlife and nature photography; experienced with composition, lighting, and editing using Snapseed and Canva.
Owner / Aesthetician at Bare Necessities Waxing Studio
January 1, 2022 - Present
Operate and market a home-based spa business offering professional skincare and beauty services. Responsible for branding, promotions, and day-to-day operations. Build loyal clientele through personalized service and consistent communication.
Freelance Social Media & Design Projects at Freelance (Various Clients)
January 1, 2022 - Present
Created and managed branded social-media content across Instagram, Facebook, and TikTok. Designed logos, graphics, and marketing visuals for small-business branding. Wrote captions, developed promotional campaigns, and maintained posting consistency. Supported clients with creative strategy and online community engagement.
Beauty Manager at Shoppers Drug Mart
December 31, 2023 - October 8, 2025
Supervised and trained cosmetics team members. Planned in-store promotions and social-media events. Exceeded sales-growth targets while maintaining brand standards.
Esthetician at Hair2Dye4
December 31, 2021 - October 8, 2025
Created a spa area within the salon and introduced new service promotions. Delivered Aveda-protocol treatments and managed product inventory.
Manager / Aesthetician at Looks Salon and Spa
December 31, 2019 - October 8, 2025
Oversaw daily salon operations, payroll, and inventory control. Recruited and trained new staff and organized monthly promotions.
Esthetician / Supervisor at Essentique Salon and Spa
December 31, 2018 - October 8, 2025
Provided facial, waxing, and body-care services while mentoring junior staff. Coordinated schedules, inventory, and marketing promotions.
Volunteer at Wildlife Haven Rehabilitation Centre (Winnipeg)
January 1, 2024 - Present
Assist with animal care and rehabilitation, including feeding, cleaning enclosures, and supporting staff with daily routines.
Photographer at Personal Creative Work
January 1, 2023 - Present
Developing skills in wildlife and nature photography; experienced with composition, lighting, and editing using Snapseed and Canva.
Freelance Social Media & Design Projects at Self-employed / Freelance (Various Clients)
January 1, 2022 - Present
Clients include Norwood Grove Biz, Charleswood Skin Care Clinic, Happy Ours Boutique, CW Landscaping (Fort McMurray), and an independent real-estate agent. Created and managed branded social-media content across Instagram, Facebook, and TikTok. Designed logos, graphics, and marketing visuals for small-business branding. Wrote captions, developed promotional campaigns, and maintained posting consistency. Supported clients with creative strategy and online community engagement.
Beauty Manager at Shoppers Drug Mart
January 1, 2021 - January 1, 2023
Supervised and trained cosmetics team members. Planned in-store promotions and social-media events. Exceeded sales-growth targets while maintaining brand standards.
Esthetician at Hair2Dye4
January 1, 2019 - January 1, 2021
Created a spa area within the salon and introduced new service promotions. Delivered Aveda-protocol treatments and managed product inventory.
Manager / Aesthetician at Looks Salon and Spa
January 1, 2018 - January 1, 2019
Oversaw daily salon operations, payroll, and inventory control. Recruited and trained new staff and organized monthly promotions.
Esthetician / Supervisor at Essentique Salon and Spa
January 1, 2006 - January 1, 2018
Provided facial, waxing, and body-care services while mentoring junior staff. Coordinated schedules, inventory, and marketing promotions.
Social Media Manager at Freelance
January 1, 2024 - Present
Managed TikTok, LinkedIn, Facebook and Instagram accounts for clients, using Canva and Buffer to publish content; provided advice and customer assistance; built and maintained websites and accounts; developed videography.
Manager/Esthetician at Looks Salon and Spa
January 1, 2018 - December 31, 2019
Administered payroll; Maintained inventory and ordered stock; Recruited, interviewed, hired, scheduled and trained new staff; Developed monthly marketing promotions; Provided spa services; Organized and coordinated resources.
Esthetician/Supervisor at Essentique Salon and Spa
January 1, 2006 - December 31, 2018
Facial and other skin treatments; Specialized in waxing/body sugaring; Manicures and pedicures; Coordinated resources; Developed marketing promotions; Maintained inventory; Trained new employees; General spa duties.

Education

Social Media Marketing Diploma at CDI College
January 1, 2024 - January 1, 2024
Human Resource Management Certificate at Red River College
January 1, 2018 - January 1, 2018
Body Sugaring Certificate at The Beauty Theory
January 1, 2016 - January 1, 2016
Aesthetics Diploma at Scientific Marvel
January 1, 2006 - January 1, 2006
Social Media Marketing Diploma at CDI College
January 1, 2024 - October 8, 2025
Human Resource Management Certificate at Red River College
January 1, 2018 - October 8, 2025
Body Sugaring Certificate at The Beauty Theory
January 1, 2016 - October 8, 2025
Aesthetics Diploma at Scientific Marvel
January 1, 2006 - October 8, 2025
Social Media Marketing Diploma at CDI College
January 11, 2030 - January 1, 2024
Aesthetics Diploma at Scientific Marvel
January 11, 2030 - January 1, 2006
Social Media Marketing Diploma at CDI College
January 1, 2024 - January 1, 2024
Human Resource Management Certificate at Red River College
January 1, 2018 - January 1, 2018
Body Sugaring Certificate at The Beauty Theory
January 1, 2016 - January 1, 2016
Aesthetics Diploma at Scientific Marvel
January 1, 2006 - January 1, 2006
Social Media Marketing Diploma at CDI College
January 1, 2024 - October 8, 2025
Hootsuite Certification at Hootsuite
January 11, 2030 - October 8, 2025
Human Resource Management Certificate at Red River College
January 1, 2018 - October 8, 2025
Body Sugaring Certificate at The Beauty Theory
January 1, 2016 - October 8, 2025
Aesthetics Diploma at Scientific Marvel
January 1, 2006 - October 8, 2025
Social Media Marketing Diploma at CDI College
January 11, 2030 - January 1, 2024
Hootsuite Certification at Hootsuite
January 11, 2030 - January 5, 2026
Human Resource Management Certificate at Red River College
January 11, 2030 - January 1, 2018
Body Sugaring Certificate at The Beauty Theory
January 11, 2030 - January 1, 2016
Aesthetics Diploma at Scientific Marvel
January 11, 2030 - January 1, 2006
Social Media Marketing Diploma at CDI College
January 1, 2024 - December 31, 2024
Human Resource Management Certificate at Red River College
January 1, 2018 - December 31, 2018
Body Sugaring Certificate at Red River College
January 1, 2016 - December 31, 2016
Aesthetics Diploma at The Beauty Theory
January 1, 2006 - December 31, 2006

Qualifications

Hootsuite Certification
January 11, 2030 - October 8, 2025
Hootsuite Certification
January 11, 2030 - October 8, 2025
Body Sugaring Certificate
January 1, 2016 - October 8, 2025
Aesthetics Diploma
January 1, 2006 - October 8, 2025
Human Resource Management Certificate
January 1, 2018 - October 8, 2025
Social Media Marketing Diploma
January 1, 2024 - October 8, 2025
Hootsuite Certification
January 11, 2030 - October 8, 2025
Body Sugaring Certificate
January 1, 2016 - January 1, 2016
Aesthetics Diploma
January 1, 2006 - January 1, 2006
Human Resource Management Certificate
January 1, 2018 - January 1, 2018
Hootsuite Certification
January 11, 2030 - October 8, 2025
Body Sugaring Certificate
January 1, 2016 - October 8, 2025
Human Resource Management Certificate
January 1, 2018 - October 8, 2025
Hootsuite Certification
January 11, 2030 - October 8, 2025
Hootsuite Certification
January 11, 2030 - January 5, 2026
Social Media Marketing Diploma (CDI College)
January 11, 2030 - January 1, 2024
Human Resource Management Certificate
January 11, 2030 - January 1, 2018
Body Sugaring Certificate
January 11, 2030 - January 1, 2016
Aesthetics Diploma
January 11, 2030 - January 1, 2006
Hootsuite Certificate
January 11, 2030 - February 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Healthcare, Education, Other, Software & Internet