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Hi, I’m Paris Williams. I’m a marketing-minded professional with a background in psychology and a passion for translating insights into engaging campaigns. I enjoy blending data-driven decision making with creative storytelling to improve social media presence, drive website UX, and optimize digital advertising. Currently, I’m thriving as a Marketing Coordinator at Lorica (MSSP), leading social media efforts, lead generation, and SEO-driven optimization. I’m always exploring new tools and strategies to boost brand awareness and customer connections while delivering measurable results.…Hi, I’m Paris Williams. I’m a marketing-minded professional with a background in psychology and a passion for translating insights into engaging campaigns. I enjoy blending data-driven decision making with creative storytelling to improve social media presence, drive website UX, and optimize digital advertising. Currently, I’m thriving as a Marketing Coordinator at Lorica (MSSP), leading social media efforts, lead generation, and SEO-driven optimization. I’m always exploring new tools and strategies to boost brand awareness and customer connections while delivering measurable results.

Paris Williams

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hi, I’m Paris Williams. I’m a marketing-minded professional with a background in psychology and a passion for translating insights into engaging campaigns. I enjoy blending data-driven decision making with creative storytelling to improve social media presence, drive website UX, and optimize digital advertising. Currently, I’m thriving as a Marketing Coordinator at Lorica (MSSP), leading social media efforts, lead generation, and SEO-driven optimization. I’m always exploring new tools and strategies to boost brand awareness and customer connections while delivering measurable results.…Hi, I’m Paris Williams. I’m a marketing-minded professional with a background in psychology and a passion for translating insights into engaging campaigns. I enjoy blending data-driven decision making with creative storytelling to improve social media presence, drive website UX, and optimize digital advertising. Currently, I’m thriving as a Marketing Coordinator at Lorica (MSSP), leading social media efforts, lead generation, and SEO-driven optimization. I’m always exploring new tools and strategies to boost brand awareness and customer connections while delivering measurable results.

Available to hire

Hi, I’m Paris Williams. I’m a marketing-minded professional with a background in psychology and a passion for translating insights into engaging campaigns. I enjoy blending data-driven decision making with creative storytelling to improve social media presence, drive website UX, and optimize digital advertising.

Currently, I’m thriving as a Marketing Coordinator at Lorica (MSSP), leading social media efforts, lead generation, and SEO-driven optimization. I’m always exploring new tools and strategies to boost brand awareness and customer connections while delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Psychology Research Assistant at University of South Florida

August 1, 2021 - October 8, 2025

Recruited participants through social media, email, and university departments. Assisted in creation of research surveys using Qualtrics. Analyzed research findings from participant interviews.

Marketing Coordinator at University of South Florida

August 1, 2021 - October 8, 2025

Oversee and manage social media platforms to boost brand presence and engagement. Drive lead-generation through targeted marketing strategies. Develop and execute dynamic marketing campaigns. Optimize Facebook and LinkedIn ads for ROI. Lead email marketing initiatives to nurture leads and increase conversions. Enhance website performance through SEO optimization. Create compelling marketing collateral, including sales presentations, social media content, and information sheets.

Digital Marketing Global Tech Program at University of South Florida

December 2, 2023 - October 8, 2025

Gained exposure to practical tools for addressing aspects like SEO, web design, Google Ads, Google Analytics and brand enhancement. Designed and built a website with a strong focus on user experience (UX), a well-structured hierarchy of information, and a brand voice that adheres to brand guidelines.

Digital Marketing Intern at Self-Directed Internship

December 2, 2023 - October 8, 2025

Contributed to the creation of captivating graphics for social media campaigns promoting acetaminophen awareness. Utilized Hootsuite to schedule and manage social media posts effectively.

Marketing Coordinator at Lorica (MSSP)

October 1, 2023 - Present

Oversee and manage social media platforms to boost brand presence and engagement. Drive lead-generation efforts through targeted marketing strategies. Develop and execute dynamic, results-driven marketing campaigns. Optimize Facebook and LinkedIn ads for maximum ROI. Lead email marketing initiatives to nurture leads and increase conversions. Enhance website performance through SEO optimization. Create compelling marketing collateral, including sales presentations, social media content, and informational sheets.

Digital Marketing Intern

December 2, 2023 - October 8, 2025

Contributed to the creation of captivating graphics for social media campaigns and promoting awareness. Utilized Hootsuite to schedule and manage social media posts effectively.

Social Psychology Research Assistant at University of South Florida

March 1, 2022 - October 8, 2025

Recruited participants through social media, email, and university departments. Assisted in creation of research surveys using Qualtrics. Analyzed research findings from participant interviews.

Digital Marketing Global Tech Program at University of South Florida

August 1, 2021 - October 8, 2025

Gained exposure to practical tools for addressing various aspects like SEO, web design, Google Ads, Google Analytics and brand enhancement. Designed and built a website with a strong UX focus, a well-structured hierarchy of information, and a brand voice that adheres to brand guidelines.