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I'm a results-driven digital marketer and customer success manager based in Milan, with extensive experience leading growth for B2B SaaS and software companies. I guide onboarding, run multi-channel campaigns (LinkedIn Ads, Google Ads, email), craft buyer personas, and optimize funnel performance to reduce CPL and CTR while boosting LTV. I collaborate across sales, product, and tech teams, leverage data from GA4, CRM systems, and automation platforms to inform strategy, and drive renewals and account expansion. My approach blends content, outbound tactics, and automation to attract and convert high-intent leads and deliver measurable business value.…I'm a results-driven digital marketer and customer success manager based in Milan, with extensive experience leading growth for B2B SaaS and software companies. I guide onboarding, run multi-channel campaigns (LinkedIn Ads, Google Ads, email), craft buyer personas, and optimize funnel performance to reduce CPL and CTR while boosting LTV. I collaborate across sales, product, and tech teams, leverage data from GA4, CRM systems, and automation platforms to inform strategy, and drive renewals and account expansion. My approach blends content, outbound tactics, and automation to attract and convert high-intent leads and deliver measurable business value.

Davide Rozzoni

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I'm a results-driven digital marketer and customer success manager based in Milan, with extensive experience leading growth for B2B SaaS and software companies. I guide onboarding, run multi-channel campaigns (LinkedIn Ads, Google Ads, email), craft buyer personas, and optimize funnel performance to reduce CPL and CTR while boosting LTV. I collaborate across sales, product, and tech teams, leverage data from GA4, CRM systems, and automation platforms to inform strategy, and drive renewals and account expansion. My approach blends content, outbound tactics, and automation to attract and convert high-intent leads and deliver measurable business value.…I'm a results-driven digital marketer and customer success manager based in Milan, with extensive experience leading growth for B2B SaaS and software companies. I guide onboarding, run multi-channel campaigns (LinkedIn Ads, Google Ads, email), craft buyer personas, and optimize funnel performance to reduce CPL and CTR while boosting LTV. I collaborate across sales, product, and tech teams, leverage data from GA4, CRM systems, and automation platforms to inform strategy, and drive renewals and account expansion. My approach blends content, outbound tactics, and automation to attract and convert high-intent leads and deliver measurable business value.

Available to hire

I’m a results-driven digital marketer and customer success manager based in Milan, with extensive experience leading growth for B2B SaaS and software companies. I guide onboarding, run multi-channel campaigns (LinkedIn Ads, Google Ads, email), craft buyer personas, and optimize funnel performance to reduce CPL and CTR while boosting LTV.

I collaborate across sales, product, and tech teams, leverage data from GA4, CRM systems, and automation platforms to inform strategy, and drive renewals and account expansion. My approach blends content, outbound tactics, and automation to attract and convert high-intent leads and deliver measurable business value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

German

Beginner

Work Experience

Digital Marketer and Customer Success Manager at Valuelead

March 1, 2022 - Present

Lead digital growth and customer success initiatives for a B2B portfolio in the Italian SaaS and services market. Responsible for onboarding campaigns, platform training, and activation to drive early engagement. Plan and execute end-to-end performance marketing across LinkedIn Ads, Google Ads, and email; optimize campaigns for CPL/CTR with additional focus on CAC, ROAS, and LTV. Design multi-channel growth strategies combining content assets, outbound tactics, and targeted email marketing to attract, qualify, and convert high-intent leads. Perform data-driven analysis using GA4 and lead-tracking tools, leveraging AI tools to optimize copy and targeting. Manage marketing automation and CRM activities via HubSpot, align marketing, sales, and success to improve lead nurturing and long-term value. Collaborate with sales to identify upsell opportunities and renewals; oversee portfolio health with cross-functional teams and international partners, contributing to reduced churn and platform

Customer Success Manager - Digital Account at Citrix Systems Italy S.r.l.

February 28, 2022 - October 8, 2025

Managed a B2B customer portfolio, renewals, and generation of business opportunities for Citrix solutions. Conducted outbound lead generation campaigns, qualified leads using BANT, and built strong relationships with IT Managers and C-level decision-makers to upsell/cross-sell. Defined satisfaction and retention strategies, managed the pipeline and key KPIs using Salesforce, Microsoft Power BI, and Tableau, and collaborated with Sales, Marketing, Product, and partners to support events and webinars.

Marketplace Seller Acquisition - eCommerce Specialist at ePRICE S.r.l.

February 28, 2019 - October 8, 2025

Prospected, qualified, and closed high-potential Italian and European third-party merchants to join the ePRICE marketplace. Developed and refined acquisition strategies, mentored onboarding with the payment service provider, and supported product uploads on the Mirakl platform. Advised on Pick&Pay logistics, orders, and payments; analyzed marketplace KPIs (sales, orders, GMV) and maintained relationships with e-commerce managers and decision-makers. Used Oracle RightNow CRM for pipeline management.

Digital Marketer and Customer Success Manager at Valuelead

March 1, 2022 - Present

Lead digital growth and customer success initiatives for a B2B SaaS portfolio in the Italian market, reporting to the CEO. Onboard new clients, set up campaigns, train teams, and drive early activation. Plan and execute multi-channel growth strategies (LinkedIn Ads, Google Ads, email) with end-to-end setup: buyer personas, audience targeting, goal tracking, A/B testing, and optimization focused on CPL and CTR, with secondary metrics like CAC, ROAS, and LTV. Analyze performance with GA4 and lead-tracking tools; leverage AI for copy and targeting insights. Manage marketing automation and CRM via HubSpot, align marketing, sales, and customer success, and support renewals and upsell opportunities. Collaborate with the tech team and platform partners to ensure stability and iterate campaigns. Achieved a 20% average churn reduction through proactive portfolio oversight and cross-team coordination.

Customer Success Manager - Digital Account at Citrix Systems Italy S.r.l.

February 28, 2022 - October 8, 2025

Responsible for a customer portfolio, renewals and generating business opportunities for B2B solutions; conducted outbound campaigns and lead generation, qualifying leads with BANT; built relationships with IT managers and C-level decision-makers. Defined satisfaction and retention strategies; managed pipeline and KPIs using Salesforce, Power BI, and Tableau. Collaborated with Sales, Marketing, and Product; supported corporate events and webinars.

Marketplace Seller Acquisition - eCommerce Specialist at ePRICE S.r.l.

February 28, 2019 - October 8, 2025

Prospected and closed high-potential Italian and European third-party merchants for the ePRICE marketplace; defined strategies to acquire resellers, onboarded them with PSP, and enabled product uploads on Mirakl. Advised on Pick&Pay logistics, orders, and payments; analyzed marketplace KPIs in Excel (sales, orders, GMV).