Available to hire
Hi, I’m Najlaa Mustafa Ali, a results-driven digital marketing manager with over 4 years of experience leading high-impact campaigns across Google, Meta, TikTok, and YouTube. I’m passionate about turning insights into growth and collaborating with cross-functional teams to deliver measurable ROI.
I enjoy crafting data-driven strategies, optimizing budgets, and harnessing AI tools to scale content production and improve conversions. I’m excited to contribute to innovative marketing initiatives and help brands thrive online.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
Work Experience
Digital Marketing Manager at Dalilk Academy
September 1, 2024 - PresentLed multi-channel campaigns across Google, Meta, TikTok, and YouTube, increasing overall ROI and engagement. Managed monthly media budgets of approximately $165,000, optimized spend across platforms to maximize conversions, and directed landing page strategy, as well as SEO improvements and email marketing and affiliate programs to drive sign-ups and retention. Collaborated cross-functionally with content, design, and performance teams to execute high-impact campaigns. Leveraged AI tools (ChatGPT, HeyGen, CapCut) to scale content production efficiently.
Digital Marketing Specialist at Dalilk Academy
September 1, 2024 - October 8, 2025Launched and optimized campaigns on TikTok, Meta and YouTube Shorts, generating +20M impressions and increasing registrations by 40% in 6 months. Scripted and edited high-performing short-form videos leveraging AI tools to improve content efficiency. Executed landing page and email marketing strategies that improved conversions and user activation. Partnered with influencers and affiliates to generate UGC campaigns delivering thousands of qualified leads at reduced CAC. Analyzed performance data to identify growth opportunities and improve retention.
Digital Marketing Manager at Dalilk Academy
September 1, 2024 - PresentLed multi-channel campaigns (Google, Meta, TikTok, YouTube Shorts), increasing overall ROI by 45%; managed monthly media budgets of ~ $165,000; oversaw landing page strategy, SEO improvements, and email marketing; collaborated cross-functionally with content, design, and performance teams to execute high-impact campaigns.
Digital Marketing Specialist at Dalilk Academy
August 31, 2024 - October 8, 2025Launched and optimized campaigns on TikTok, Meta, and YouTube Shorts, generating +20M impressions and increasing registrations by 40% in 6 months; scripted and edited high-performance short-form videos; executed landing page and email marketing strategies to improve conversions and user activation; analyzed performance data to identify growth opportunities and improve retention.
Digital Marketing Manager at Dalilk Academy
September 1, 2024 - PresentLeading multi-channel campaigns across Google, Meta, TikTok, and YouTube Shorts to increase ROI; overseeing monthly media budgets around $165,000; optimizing spending across platforms to maximize conversions; directing landing page strategy, SEO improvements, and affiliate programs to drive sign-ups and retention; collaborating cross-functionally with content, design, and performance teams to deliver high-impact campaigns; leveraging AI tools such as ChatGPT, HeyGen, CapCut to scale content production efficiently.
Digital Marketing Specialist at Dalilk Academy
September 1, 2024 - October 8, 2025Launched and optimized campaigns on TikTok, Meta, and YouTube Shorts, generating +20M impressions and increasing registrations by 40% in 6 months. Scripted and edited high-performing short-form videos using AI tools to improve content efficiency. Executed landing page and email marketing strategies that improved conversions and user activation. Partnered with influencers and affiliates to generate UGC campaigns delivering thousands of qualified leads at reduced CAC. Analyzed performance data to identify growth opportunities and improve retention.
Digital Marketing Manager at Dalilk Academy
September 1, 2024 - PresentLed multi-channel campaigns across Google, Meta, TikTok, and YouTube Shorts, increasing overall ROI by 45%. Managed monthly media budgets of approximately $165,000 and optimized spending across platforms to maximize conversions. Oversaw landing-page strategy, SEO improvements, and affiliate programs to drive sign-ups and retention. Collaborated cross-functionally with content, design, and performance teams to execute high-impact campaigns.
Digital Marketing Specialist at Dalilk Academy
September 1, 2024 - October 8, 2025Launched and optimized campaigns on TikTok, Meta, and YouTube Shorts, generating +20M impressions and increasing registrations by 40% in 6 months. Scripted and edited high-performing short-form videos using AI tools to improve content efficiency. Implemented landing pages and email marketing strategies that improved conversions and user activation. Partnered with influencers and affiliates to generate UGC campaigns delivering thousands of qualified leads at reduced CAC. Analyzed performance data to identify growth opportunities and improve retention.
Education
Bachelor's Degree in Communications and Electronics Engineering at Aswan University
January 11, 2030 - January 1, 2020Bachelor’s Degree in Communications and Electronics Engineering at Aswan University
January 11, 2030 - January 1, 2020Bachelor’s Degree in Communications and Electronics Engineering at Aswan University
January 11, 2030 - January 1, 2020Bachelor's Degree at Aswan University
January 11, 2030 - January 1, 2020Qualifications
Google Digital Marketing Certification
January 11, 2030 - October 8, 2025Google Ads Certification (Search & Display)
January 11, 2030 - October 8, 2025Additional online courses in Performance Marketing, SEO, and AI Tools for Content Creation
January 11, 2030 - October 8, 2025Google Digital Marketing Certification
January 11, 2030 - October 8, 2025Google Ads Certification (Search & Display)
January 11, 2030 - October 8, 2025Online courses in Performance Marketing, SEO, and AI Tools for Content Creation
January 11, 2030 - October 8, 2025Google Digital Marketing Certification
January 11, 2030 - October 8, 2025Google Ads Certification (Search & Display)
January 11, 2030 - October 8, 2025Online Certifications in Performance Marketing, SEO, and AI Tools for Content Creation
January 11, 2030 - October 8, 2025Google Digital Marketing Certification
January 11, 2030 - October 8, 2025Google Ads Certification (Search & Display)
January 11, 2030 - October 8, 2025Additional online courses in Performance Marketing, SEO, and AI Tools for Content Creation
January 11, 2030 - October 8, 2025Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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