Rizlene Alaoui
With more than 8 years of experience in digital advertising, I help brands activate programmatic, social and retail media. I am an expert in DSPs and specialize in media strategy and cross-channel campaign management.
About
With more than 8 years of experience in digital advertising, I help brands activate programmatic, social and retail media. I am an expert in DSPs and specialize in media strategy and cross-channel campaign management.
I handle strategy to execution: briefs, recommendations, setup, optimization and reporting. Comfortable working independently with clients, I also leverage my experience in team leadership and training to deliver advice, efficiency and performance. Results-driven, I help clients maximize campaign effectiveness.
- 8 years' experience
- Joined October 2025
Skills· 19
Languages
- FrenchFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Education
- Other
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Work experience· 12 roles
Led a team of 7 traders, oversaw activations across display, social, retail, email and SMS; managed media planning and investments; negotiated with partners; contributed to new service offerings.
Gestion d’une équipe de 7 traders, pilotage des activations (display, social, retail, emailing, SMS), media planning & investments, négociation partenaires, contribution aux nouvelles offres.
Led a team of 7 traders; managed activations across display, social, retail, email marketing, and SMS; drove media planning and investments; negotiated partner deals; contributed to new offers. Created the Lyon hub, recruiting and managing 4 consultants; implemented processes; led digital pilots; provided media recommendations; led negotiations and RFPs. Clients included Galeries Lafayette, Kingfisher, Kärcher, ElectroLux, Heineken, Meta.
Education
Certifications and awards
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