With more than 8 years of experience in digital advertising, I help brands activate programmatic, social and retail media. I am an expert in DSPs and specialize in media strategy and cross-channel campaign management. I handle strategy to execution: briefs, recommendations, setup, optimization and reporting. Comfortable working independently with clients, I also leverage my experience in team leadership and training to deliver advice, efficiency and performance. Results-driven, I help clients maximize campaign effectiveness.…

Rizlene Alaoui

With more than 8 years of experience in digital advertising, I help brands activate programmatic, social and retail media. I am an expert in DSPs and specialize in media strategy and cross-channel campaign management. I handle strategy to execution: briefs, recommendations, setup, optimization and reporting. Comfortable working independently with clients, I also leverage my experience in team leadership and training to deliver advice, efficiency and performance. Results-driven, I help clients maximize campaign effectiveness.…

Available to hire

With more than 8 years of experience in digital advertising, I help brands activate programmatic, social and retail media. I am an expert in DSPs and specialize in media strategy and cross-channel campaign management.

I handle strategy to execution: briefs, recommendations, setup, optimization and reporting. Comfortable working independently with clients, I also leverage my experience in team leadership and training to deliver advice, efficiency and performance. Results-driven, I help clients maximize campaign effectiveness.

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Skills

Experience Level

Language

French
Fluent
English
Advanced

Work Experience

Team Lead - Digital Display & Social at Publicis Connect
October 31, 2022 - October 8, 2025
Led a team of 7 traders, oversaw activations across display, social, retail, email and SMS; managed media planning and investments; negotiated with partners; contributed to new service offerings.
Senior Media Trader (Freelance) at Artefact
March 31, 2020 - October 8, 2025
Deployed display and YouTube campaigns; managed multi-market projects; coordinated onboarding for Ubisoft titles; oversaw campaign management and post-launch reporting.
Media Trader - Neo (WPP) at Neo (WPP)
October 31, 2018 - October 8, 2025
Managed multi-pay campaigns across IT, ES and FR; adapted local strategies; optimized performance and provided strategic recommendations.
Team Lead, Digital Display & Social at Publicis Connect (Publicis Media)
October 1, 2022 - October 8, 2025
Led a team of 7 traders; managed activations across display, social, retail, email marketing, and SMS; drove media planning and investments; negotiated partner deals; contributed to new offers. Created the Lyon hub, recruiting and managing 4 consultants; implemented processes; led digital pilots; provided media recommendations; led negotiations and RFPs. Clients included Galeries Lafayette, Kingfisher, Kärcher, ElectroLux, Heineken, Meta.
Trading Manager - Display, Social & E-Retail at Publicis Media
October 22, 2022 - July 25, 2025
Gestion d’une équipe de 7 traders, pilotage des activations (display, social, retail, emailing, SMS), media planning & investments, négociation partenaires, contribution aux nouvelles offres.
Team Lead Digital Display & Social at Publicis Connect
March 1, 2021 - October 22, 2022
Création du hub Lyon: recrutement/mangement de 4 consultants, mise en place de process, pilotage digital, recommandations médias, négociation et appels d’offres. Clients (9 M€): Galeries Lafayette, Kingfisher, Kärcher, ElectroLux, Heineken, Meta .. (Hors LVMH, Puig).
Senior Media Trader (Freelance) at Artefact
October 19, 2019 - March 20, 2020
Déploiement de campagnes display & YouTube, gestion de projet multi-marques, coordination de l’onboarding Ubisoft/MA, gestion des campagnes + suivi.
Senior Media Trader (Freelance) at ZBO Media
May 1, 2019 - October 19, 2019
Gestion de campagnes multi-pays (IT, ES, FR): adaptation des stratégies locales, optimisation des performances et recommandations stratégiques.
Media Trader NEO (WPP) at NEO (WPP)
November 1, 2016 - October 1, 2018
Gestion de campagnes multi-pays (IT, ES, FR): adaptation des stratégies locales, optimisation des performances et recommandations stratégiques.
Team Lead Digital Display & Social at Publicis Connect (Hub Lyon)
March 1, 2021 - October 1, 2022
Created the hub in Lyon: recruited and managed 4 consultants, implemented processes, led digital activation, developed media recommendations and negotiated partnerships; oversaw multi-market campaigns for major clients including Intermarché, Stellantis and BoConcept.
Senior Media Trader (Freelance) at ZBOMEDIA
May 1, 2019 - October 1, 2019
Managed multi-pay campaigns (IT, ES, FR); adapted local strategies; optimization and recommendations.
Senior Media Trader (Freelance) at NEO (WPP)
November 1, 2016 - October 1, 2018
Campaign management at WPP; portfolio included Macif, HSBC, Nestlé Bébé; multi-market media trading.

Education

Master Web Marketing at ESG Paris
September 1, 2013 - July 31, 2016
Master Web Marketing at ESG
September 1, 2013 - July 1, 2016
DUT (Diplôme Universitaire de Technologie) at IUT
September 1, 2011 - July 1, 2013

Qualifications

Master Web Marketing
September 1, 2013 - July 1, 2016
DUT (Diplôme Universitaire de Technologie)
September 1, 2011 - July 1, 2013

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education, Other

Skills

Experience Level