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Hi, I’m Patricia Martinez, a SaaS CRM onboarding and RevOps specialist based in Murcia, Spain. I design onboarding experiences, optimize GTM and RevOps processes, and turn data into actionable insights that drive customer success. I enjoy cross-functional collaboration, creating playbooks and documentation, and helping clients adopt tools effectively to achieve measurable results.…

Patricia Martinez

Growth Marketer, Marketing Strategist, Content Strategist, +2

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Hi, I’m Patricia Martinez, a SaaS CRM onboarding and RevOps specialist based in Murcia, Spain. I design onboarding experiences, optimize GTM and RevOps processes, and turn data into actionable insights that drive customer success. I enjoy cross-functional collaboration, creating playbooks and documentation, and helping clients adopt tools effectively to achieve measurable results.…

Available to hire

Hi, I’m Patricia Martinez, a SaaS CRM onboarding and RevOps specialist based in Murcia, Spain. I design onboarding experiences, optimize GTM and RevOps processes, and turn data into actionable insights that drive customer success.

I enjoy cross-functional collaboration, creating playbooks and documentation, and helping clients adopt tools effectively to achieve measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

RevOps Executive

November 1, 2025 - October 8, 2025

Drives GTM strategy and revenue growth through RevOps, with focus on Demand Generation, CRM Optimization (Salesforce, HubSpot), Market Intelligence & Competitive Analysis, and Partnership Development. Leads outbound strategy and automation, delivering actionable market insights across EMEA, LATAM & MENA by aligning Marketing, Sales, and Product under unified go-to-market plans.

Partner Executive

January 1, 2023 - October 8, 2025

Built GTM-aligned partner strategies across EMEA, boosting lead generation. Mapped stakeholders and trends, supported GTM planning and demand generation strategies.

Lead Generation Specialist

January 1, 2023 - October 8, 2025

Delivered qualified lead lists for sales teams; managed Salesforce and outbound targeting to drive pipeline.

Project Manager

January 1, 2023 - October 8, 2025

MBA Ecommerce Specialist; Led projects and cross-functional initiatives, supporting e-commerce strategy and execution.

Act Digital Content & Web Integration Specialist

January 1, 2024 - Present

Created interactive content visualizations and improved UX using CSS & JS; delivered insights that improved audience engagement and ROI.

Client Onboarding Specialist at SaaS CRM

January 1, 2024 - Present

Delivered customized integrations and improved UX using CSS/JSON. Collaborated with clients and internal teams to ensure smooth deployment and adoption.

Client Insights & Strategy Manager at SaaS CRM

June 1, 2023 - Present

Conducted market and customer analysis to align GTM plans with user needs. Produced insight reports to guide strategic decisions.

Customer Success Operations Executive (Rev Ops Focus) at SaaS CRM

August 1, 2025 - October 23, 2025

Optimized Salesforce / HubSpot workflows, improving client data accuracy and onboarding speed. Supported lifecycle campaigns aligned with customer goals and retention.

Partner & Customer Enablement Executive (EMEA) at SaaS CRM

November 1, 2025 - October 23, 2025

Supported partner onboarding and training across EMEA. Created documentation and playbooks for client and internal handoffs.

Client Data & CRM Specialist at SaaS CRM

January 1, 2023 - October 23, 2025

Managed CRM data quality and reporting for sales & success teams. Delivered insights improving customer targeting and engagement.

Project Manager at Harolt

January 1, 2023 - October 23, 2025

MBA Ecommerce Specialist