Social Media Producer at CNET

Spearheaded campaign development & strategy around product launches and news cycles, significantly increasing brand visibility and engagement through analytics. Proactively analyzed KPIs to identify trends, optimize campaigns, and inform creative decisions for the best results. Led community engagement initiatives, fostering audience relationships and enhancing brand loyalty across social platforms. Collaborated cross-functionally with multiple teams to create and refine integrated marketing campaigns to ensure consistent, cohesive brand messaging.

Associate Social Media Producer at CNET

Developed engaging content that aligned with CNET's brand strategy across platforms. Curated daily content based on analytics & audience insights (Meta Business Suite, Instagram, Later). Participated in cross-functional team meetings to pitch new content formats, leading to the launch of two series.

Social Media Manager at City of Newark

Managed and elevated the City's comprehensive social media presence, ensuring consistent brand voice and messaging across platforms. Implemented data analytics system (Hootsuite, Facebook, Instagram) via brand sentiment tracking to identify and proactively resolve stakeholder issues, preserving the city's public image and the Mayor's brand perception. Developed and executed targeted community outreach and engagement programs, fostering strong public relations and civic participation. Created compelling and on-brand digital content, including images, videos, and copy, to support City initiatives and increase public awareness.

Intern at Taft and Partners

Conducted media research & data collection to organize contact databases and support client outreach. Assisted in the creation of newsletters & digital content for various clients. Monitored & analyzed brand sentiment, providing insights to support client strategies. Provided support for marketing and branding events.

Social Media Producer at CNET

Spearheaded campaign development and execution for product launches and news cycles, significantly increasing brand visibility and engagement across social platforms.

Associate Social Media Producer at CNET

Developed engaging content aligned with brand strategy across platforms; curated daily posts based on audience analytics; collaborated cross-functionally to pitch new content formats, contributing to the launch of two series.

Social Media Manager at City of Newark

Managed the City's comprehensive social media presence, ensuring consistent brand voice and messaging across platforms; implemented sentiment tracking and analysis, resolved stakeholder issues, and led community outreach and engagement programs; produced on-brand digital content to support city initiatives and raise public awareness.