Available to hire
I’m a detail-oriented digital marketer and QA specialist with 3+ years of experience in content auditing, data-driven analysis, and cross-functional collaboration. Fluent in Arabic, English, and French, I’ve worked across Middle Eastern and European markets, with a strong focus on policy compliance, digital safety, and performance optimization. Currently, I freelance as a Digital Marketing Strategist, leading paid media campaigns and performance audits that deliver ROI improvements of up to 35%, while driving brand visibility and lead generation for clients across retail, tech, and education.
Experience Level
Expert
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Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Fluent
Work Experience
Freelance Digital Marketing Strategist & Consultant at Self-employed / Freelance
August 1, 2024 - PresentOversaw paid media campaigns for clients in diverse sectors, including retail, tech, and education. Led bi-weekly strategy calls with clients and stakeholders, using data-driven storytelling to justify media spend. Conducted performance audits and developed media buying strategies that increased campaign ROI by up to 35%. Trained junior team members in ad operations, reporting tools, and client communication best practices.
Digital Marketing Manager at Global Media KW
March 1, 2022 - October 8, 2025Managed content performance audits across multiple campaigns and platforms. Conducted daily evaluations, performance reports, and improvement recommendations. Coordinated across teams for high compliance with brand and platform policies.
Account Manager & Social Media Executive at ERP Cloud
December 1, 2022 - October 8, 2025Oversaw integrated digital marketing campaigns with emphasis on lead generation and brand visibility. Conducted keyword research, built landing pages, and created Google Ads campaigns with optimized CPC. Collaborated with the tech team on website SEO improvements, boosting organic traffic by 20% in 3 months. Managed day-to-day client communication, campaign performance reviews, and strategic upselling.
Senior Social Media Manager at JK Advertising
July 1, 2024 - October 8, 2025Developed full-funnel digital campaigns for 20+ clients across KSA, UAE, and Lebanon. Led creative direction and asset production for cross-platform campaigns (Google Display, YouTube, TikTok, Meta). Designed ad creatives aligned with brand voice, improving CTR and engagement by up to 35%. Collaborated with data analysts and media buyers to A/B test assets and refine strategies. Applied Google Ads best practices to structure campaigns.
Crew Member at Five Guys
June 1, 2024 - October 8, 2025Worked directly with customers to take orders and ensure satisfaction; Assisted in food preparation, including grilling, assembling, and packaging meals; Provided exceptional customer service in a fast-paced environment; Maintained cleanliness and food safety standards; Collaborated with team to ensure efficient order preparation and delivery; Trained new staff on daily operations, food prep, and POS systems; Handled closing duties, including inventory and cash reconciliation.
Graphic Designer at CIS College
October 1, 2024 - PresentDigital Marketing Strategist & Consultant at Freelance
August 1, 2024 - PresentOversaw paid media campaigns for clients in diverse sectors; Led bi-weekly strategy calls with clients and stakeholders; Conducted performance audits and developed media buying strategies that increased campaign ROI by up to 35%. Trained junior team members in ad operations, reporting tools, and client communication best practices.
Digital Marketing Manager at Global Media KW
March 1, 2022 - October 8, 2025Managed content performance audits across campaigns and platforms; Conducted daily evaluations, performance reports, and improvement recommendations; Coordinated across teams to ensure high compliance with brand and platform policies.
Account Manager & Social Media Executive at ERP Cloud
December 1, 2022 - October 8, 2025Oversaw integrated digital marketing campaigns with emphasis on lead generation and brand visibility; Conducted keyword research, built landing pages, and created Google Ads campaigns with optimized CPC; Collaborated with the tech team on website SEO improvements, boosting organic traffic by 20% in 3 months; Managed day-to-day client communications, campaign performance reviews, and strategic upselling.
Senior Social Media Manager at JK Advertising
July 1, 2024 - October 8, 2025Developed and launched full-funnel digital campaigns for 20+ clients across KSA, UAE, and Lebanon; Led creative direction and asset production for cross-platform campaigns; Designed ad creatives aligned with brand voice, improving CTR and engagement by up to 35%; Collaborated with data analysts and media buyers to A/B test assets and refine strategies; Applied Google Ads best practices to structure campaigns.
Graphic Designer at CIS College
April 1, 2023 - June 1, 2024Developed bilingual marketing materials and digital content; supported branding and enrollment campaigns; collaborated on social media content and digital design across platforms.
Digital Marketing Manager at Global Media KW
January 1, 2020 - March 1, 2022Managed content performance audits across multiple campaigns and platforms; conducted daily evaluations, performance reports, and improvement recommendations; coordinated across teams to ensure brand and platform policy compliance.
Account Manager & Social Media Executive at ERP Cloud
July 1, 2020 - December 1, 2022Oversaw integrated digital marketing campaigns with emphasis on lead generation and brand visibility; conducted keyword research, built landing pages, and created Google Ads campaigns with optimized CPC; collaborated with the tech team on SEO improvements, boosting organic traffic by 20% in 3 months; managed day-to-day client communication, campaign performance reviews, and strategic upselling.
Senior Social Media Manager at JK Advertising
April 1, 2022 - July 1, 2024Developed and launched full-funnel digital campaigns for 20+ clients across KSA, UAE, and Lebanon; led creative direction and asset production for cross-platform campaigns (Google Display, YouTube, TikTok, Meta); designed ad creatives aligned with brand voice, improving CTR and engagement by up to 35%; collaborated with data analysts and media buyers to A/B test assets and refine strategies; applied Google Ads best practices to structure responsive display and video campaigns.
Digital Marketing Strategist & Consultant at Freelance (Dublin, Ireland / Remote)
August 1, 2024 - PresentOversaw paid media campaigns for clients across retail, tech, and education; led bi-weekly strategy calls with clients and stakeholders; conducted performance audits and developed media buying strategies that increased campaign ROI by up to 35%; trained junior team members on ad operations, reporting tools, and client communication best practices.
Education
Bachelor’s in Business Marketing at State University of New York
January 1, 2013 - January 1, 2017Bachelor's in Business Marketing at State University of New York
January 1, 2013 - January 1, 2017Bachelor’s in Business Marketing at State University of New York
January 1, 2013 - January 1, 2017Qualifications
Google Ads Creative
January 11, 2030 - January 1, 2024Fundamentals of Digital Marketing
January 1, 2020 - October 8, 2025Accreditation in Public Relations (PR)
January 1, 2020 - October 8, 2025Google Ads Creative
January 11, 2030 - January 1, 2024Fundamentals of Digital Marketing
January 1, 2020 - October 8, 2025Accreditation in Public Relations (PR) [Alison]
January 1, 2020 - October 8, 2025Google Ads Creative
January 11, 2030 - January 1, 2024Fundamentals of Digital Marketing
January 1, 2020 - December 29, 2025Accreditation in Public Relations (PR)
January 1, 2020 - December 29, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Intermediate
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