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I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies. I excel in content strategy, social media management, and performance campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms. I am currently pursuing a Master’s in Growth Marketing, expanding my expertise in Growth Hacking, Product Marketing, Agile Marketing, SEO, Marketing Automation, and Data-Driven Decision Making. I hold certifications in Digital Marketing (Udacity), Inbound Marketing, and Content Marketing (HubSpot). I combine strategic thinking with a hands-on technical toolkit to drive measurable growth and innovation.…I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies. I excel in content strategy, social media management, and performance campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms. I am currently pursuing a Master’s in Growth Marketing, expanding my expertise in Growth Hacking, Product Marketing, Agile Marketing, SEO, Marketing Automation, and Data-Driven Decision Making. I hold certifications in Digital Marketing (Udacity), Inbound Marketing, and Content Marketing (HubSpot). I combine strategic thinking with a hands-on technical toolkit to drive measurable growth and innovation.

Barbara Almeida

Digital Marketer, Growth Marketer, Product Marketer, +2

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I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies. I excel in content strategy, social media management, and performance campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms. I am currently pursuing a Master’s in Growth Marketing, expanding my expertise in Growth Hacking, Product Marketing, Agile Marketing, SEO, Marketing Automation, and Data-Driven Decision Making. I hold certifications in Digital Marketing (Udacity), Inbound Marketing, and Content Marketing (HubSpot). I combine strategic thinking with a hands-on technical toolkit to drive measurable growth and innovation.…I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies. I excel in content strategy, social media management, and performance campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms. I am currently pursuing a Master’s in Growth Marketing, expanding my expertise in Growth Hacking, Product Marketing, Agile Marketing, SEO, Marketing Automation, and Data-Driven Decision Making. I hold certifications in Digital Marketing (Udacity), Inbound Marketing, and Content Marketing (HubSpot). I combine strategic thinking with a hands-on technical toolkit to drive measurable growth and innovation.

Available to hire

I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies. I excel in content strategy, social media management, and performance campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.

I am currently pursuing a Master’s in Growth Marketing, expanding my expertise in Growth Hacking, Product Marketing, Agile Marketing, SEO, Marketing Automation, and Data-Driven Decision Making. I hold certifications in Digital Marketing (Udacity), Inbound Marketing, and Content Marketing (HubSpot). I combine strategic thinking with a hands-on technical toolkit to drive measurable growth and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Dutch

Beginner

Work Experience

Clinic Manager at DR SMILE Flagship Store

October 1, 2024 - Present

Led operations of three high-traffic clinics, managing a cross-functional team of 10+ staff focused on patient care, sales performance, and operational excellence. Collaborated with marketing to optimize lead quality and ensure alignment between messaging and in-clinic experience. Monitored KPIs including daily/weekly/monthly sales, conversions, and lead follow-ups to drive continuous improvement.

Clinic Assistant at DR SMILE Flagship Store – Amsterdam

October 1, 2024 - October 8, 2025

Supported patients through their treatment journey by conducting diagnostic scans with high accuracy and attention to detail. Managed daily clinic communications, scheduling, and patient outreach to ensure a seamless operational flow. Provided frontline insights on patient expectations and feedback to improve campaign targeting.

Sales Associate at TK Maxx Damrak – Amsterdam

February 1, 2024 - October 8, 2025

Delivered exceptional customer experiences in a high-volume retail environment; supported visual merchandising and promotions; trained and onboarded new team members; collaborated with store leadership on in-store initiatives to boost sales.

Digital Marketing Analyst at Kiron Communications – Brazil

June 1, 2021 - October 8, 2025

Led content strategy and social media planning for multiple B2C clients; created and managed paid media campaigns across Google Ads, Facebook, Instagram, and LinkedIn with a focus on ROI; designed campaign visuals using Adobe Photoshop; implemented SEO best practices; tracked analytics with Google Analytics to guide campaign improvements.