Barbara Almeida
I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies.
About
I am a results-driven Digital Marketing Specialist with over four years of experience in developing and executing data-driven marketing strategies. I excel in content strategy, social media management, and performance campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
I am currently pursuing a Master’s in Growth Marketing, expanding my expertise in Growth Hacking, Product Marketing, Agile Marketing, SEO, Marketing Automation, and Data-Driven Decision Making. I hold certifications in Digital Marketing (Udacity), Inbound Marketing, and Content Marketing (HubSpot). I combine strategic thinking with a hands-on technical toolkit to drive measurable growth and innovation.
- 5 years' experience
- Joined October 2025
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
- DutchBeginner
Industry experience
- Software & Internet
- Healthcare
- Retail
- Professional Services
- Education
More experts in Amsterdam, Netherlands
Work experience· 4 roles
Supported patients through their treatment journey by conducting diagnostic scans with high accuracy and attention to detail. Managed daily clinic communications, scheduling, and patient outreach to ensure a seamless operational flow. Provided frontline insights on patient expectations and feedback to improve campaign targeting.
Led operations of three high-traffic clinics, managing a cross-functional team of 10+ staff focused on patient care, sales performance, and operational excellence. Collaborated with marketing to optimize lead quality and ensure alignment between messaging and in-clinic experience. Monitored KPIs including daily/weekly/monthly sales, conversions, and lead follow-ups to drive continuous improvement.
Delivered exceptional customer experiences in a high-volume retail environment; supported visual merchandising and promotions; trained and onboarded new team members; collaborated with store leadership on in-store initiatives to boost sales.
Education
Certifications and awards
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