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Hi there! I'm Marina Soto Alvarez, a London-based designer specializing in motion graphics, digital design, and brand systems. I love turning strategy into visually compelling assets and collaborating with cross-functional teams to deliver impactful experiences in fast-paced startup environments. In my work, I focus on UX-driven packaging, eCommerce visuals, and scalable design systems. I'm passionate about building cohesive brand experiences across Web, social, and paid media, and I enjoy translating ideas from product and marketing into intuitive, high-performing designs.…Hi there! I'm Marina Soto Alvarez, a London-based designer specializing in motion graphics, digital design, and brand systems. I love turning strategy into visually compelling assets and collaborating with cross-functional teams to deliver impactful experiences in fast-paced startup environments. In my work, I focus on UX-driven packaging, eCommerce visuals, and scalable design systems. I'm passionate about building cohesive brand experiences across Web, social, and paid media, and I enjoy translating ideas from product and marketing into intuitive, high-performing designs.

Marina Soto Alvarez

Motion Graphic Designer, Graphic Designer, Brand Designer, +4

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Hi there! I'm Marina Soto Alvarez, a London-based designer specializing in motion graphics, digital design, and brand systems. I love turning strategy into visually compelling assets and collaborating with cross-functional teams to deliver impactful experiences in fast-paced startup environments. In my work, I focus on UX-driven packaging, eCommerce visuals, and scalable design systems. I'm passionate about building cohesive brand experiences across Web, social, and paid media, and I enjoy translating ideas from product and marketing into intuitive, high-performing designs.…Hi there! I'm Marina Soto Alvarez, a London-based designer specializing in motion graphics, digital design, and brand systems. I love turning strategy into visually compelling assets and collaborating with cross-functional teams to deliver impactful experiences in fast-paced startup environments. In my work, I focus on UX-driven packaging, eCommerce visuals, and scalable design systems. I'm passionate about building cohesive brand experiences across Web, social, and paid media, and I enjoy translating ideas from product and marketing into intuitive, high-performing designs.

Available to hire

Hi there! I’m Marina Soto Alvarez, a London-based designer specializing in motion graphics, digital design, and brand systems. I love turning strategy into visually compelling assets and collaborating with cross-functional teams to deliver impactful experiences in fast-paced startup environments.

In my work, I focus on UX-driven packaging, eCommerce visuals, and scalable design systems. I’m passionate about building cohesive brand experiences across Web, social, and paid media, and I enjoy translating ideas from product and marketing into intuitive, high-performing designs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Brand & Digital Designer at CybSafe

December 31, 2024 - October 8, 2025

Led all marketing design initiatives, creating scalable digital assets across web, email, and paid media. Built and maintained brand systems in Figma, ensuring consistency and accessibility. Partnered with product, marketing, and dev teams to deliver high-impact, performance-driven designs. Awarded “Above and Beyond Hero” for outstanding creative leadership.

Brand & Digital Designer (Freelancer) at Impact Reality

May 1, 2024 - Present

Design and optimise digital experiences across websites, landing pages, and campaigns. Collaborate with leadership to translate strategy into engaging, high-performing assets. Manage projects end-to-end using Figma and the Adobe Creative Suite, maintaining quality and consistency across all assets.

Brand & Digital Designer | Agency - Freelance at Impact Reality

March 1, 2024 - Present

Senior Digital Designer at Impact Reality

March 1, 2024 - Present

Designing and optimizing digital experiences across websites and campaigns; collaborating with leadership to translate strategy into engaging assets; end-to-end project delivery.

Brand & Digital Designer | In House at CybSafe

January 1, 2024 - October 8, 2025

Led all marketing design initiatives, creating scalable digital assets across web, email, and paid media. Built and maintained brand systems in Figma, ensuring consistency and accessibility. Partnered with product, marketing, and dev teams to deliver high-impact, performance-driven designs. Awarded Above and Beyond Hero for outstanding creative leadership.

Brand & Digital Designer | In House at CybSafe

January 1, 2024 - October 8, 2025

Led marketing design initiatives, created scalable assets across web, email, and paid media; built and maintained brand systems; collaborated with product, marketing, and dev teams.

Graphic & Motion Designer at Bite IT Marketing

December 31, 2022 - October 8, 2025

Created high-impact digital and motion campaigns for tech clients. Produced responsive, user-focused visuals across web and social platforms. Contributed to design system development and brand consistency in a fast-paced environment.

Graphic & Motion Designer | Agency at Bite IT Marketing

January 1, 2022 - October 8, 2025

Graphic & Motion Designer | Agency at Bite It Marketing

January 1, 2022 - October 8, 2025

Created high-impact digital and motion campaigns for tech clients; produced responsive visuals for web and social; contributed to design systems and brand consistency.

Graphic Designer | In House at Protein World

December 31, 2020 - October 8, 2025

Produced digital assets for social, email, and eCommerce, driving brand growth. Designed on-brand, conversion-focused visuals to enhance user experience.

Graphic Designer | In House at Protein World

December 31, 2020 - October 8, 2025

Produced digital assets for social, email, and eCommerce, driving brand growth. Designed on-brand, conversion-focused visuals to enhance user experience.

Junior Graphic Designer at Not An Other Design Agency

December 31, 2020 - October 8, 2025

Assisted design projects at Not An Other Design Agency.

Graphic Designer | In House at Protein World

November 1, 2020 - Present

Produced digital assets for social, email, and eCommerce; designed on-brand visuals to enhance user experience and conversion.

Senior Digital Designer at Not An Other Design Agency

June 1, 2020 - October 8, 2025

Supported eCommerce and branding projects from concept to delivery. Assisted in maintaining design systems and ensuring cross-project consistency. Developed strong foundations in UX-driven packaging and digital design.

Junior Graphic Designer at Not An Other Design Agency

May 1, 2020 - Present

Supported branding and eCommerce projects from concept to delivery; assisted in maintaining design systems and cross-project consistency.