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I am a strategic marketing leader and digital growth expert with 10+ years of experience scaling brand visibility, engagement and revenue for B2C companies. As the founder of The Unicorn Marketer, I focus on organic short-form video strategies on TikTok, Instagram & LinkedIn to grow audiences by 2-5x and boost inbound leads by up to 300%. With a background in management consulting and operational analytics, I bring a data-driven approach to creative storytelling that has led to 2M+ followers in impact across industries. I build scalable content systems that cut through noise, connect with untapped audiences, and convert viewers into clients. I am excited to continue partnering with marketing teams to drive measurable growth and creative excellence across platforms.…I am a strategic marketing leader and digital growth expert with 10+ years of experience scaling brand visibility, engagement and revenue for B2C companies. As the founder of The Unicorn Marketer, I focus on organic short-form video strategies on TikTok, Instagram & LinkedIn to grow audiences by 2-5x and boost inbound leads by up to 300%. With a background in management consulting and operational analytics, I bring a data-driven approach to creative storytelling that has led to 2M+ followers in impact across industries. I build scalable content systems that cut through noise, connect with untapped audiences, and convert viewers into clients. I am excited to continue partnering with marketing teams to drive measurable growth and creative excellence across platforms.

Samantha Vlasceanu

Marketing Strategist, Content Strategist, Social Media Manager, +4

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I am a strategic marketing leader and digital growth expert with 10+ years of experience scaling brand visibility, engagement and revenue for B2C companies. As the founder of The Unicorn Marketer, I focus on organic short-form video strategies on TikTok, Instagram & LinkedIn to grow audiences by 2-5x and boost inbound leads by up to 300%. With a background in management consulting and operational analytics, I bring a data-driven approach to creative storytelling that has led to 2M+ followers in impact across industries. I build scalable content systems that cut through noise, connect with untapped audiences, and convert viewers into clients. I am excited to continue partnering with marketing teams to drive measurable growth and creative excellence across platforms.…I am a strategic marketing leader and digital growth expert with 10+ years of experience scaling brand visibility, engagement and revenue for B2C companies. As the founder of The Unicorn Marketer, I focus on organic short-form video strategies on TikTok, Instagram & LinkedIn to grow audiences by 2-5x and boost inbound leads by up to 300%. With a background in management consulting and operational analytics, I bring a data-driven approach to creative storytelling that has led to 2M+ followers in impact across industries. I build scalable content systems that cut through noise, connect with untapped audiences, and convert viewers into clients. I am excited to continue partnering with marketing teams to drive measurable growth and creative excellence across platforms.

Available to hire

I am a strategic marketing leader and digital growth expert with 10+ years of experience scaling brand visibility, engagement and revenue for B2C companies. As the founder of The Unicorn Marketer, I focus on organic short-form video strategies on TikTok, Instagram & LinkedIn to grow audiences by 2-5x and boost inbound leads by up to 300%. With a background in management consulting and operational analytics, I bring a data-driven approach to creative storytelling that has led to 2M+ followers in impact across industries. I build scalable content systems that cut through noise, connect with untapped audiences, and convert viewers into clients.

I am excited to continue partnering with marketing teams to drive measurable growth and creative excellence across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Strategist at The Unicorn Marketer

January 1, 2020 - Present

Work directly with VP of Marketing or Social Media teams to optimize brand's social impact and help them grow online presence by 2-5x, ultimately leading to a 2x increase in qualified leads in 6 months. Build 365-day content calendars, video scripts, and storytelling frameworks for short-form video platforms. Conduct competitive audits and positioning strategies to differentiate brands in crowded markets, leading to a 60% increase in engagement. Provide end-to-end support including on-site filming, creative direction, and editing, resulting in a 3x increase in video output and 2x engagement. Optimize client websites and landing pages for conversions using A/B testing. Create lead magnets, email funnels, and nurture sequences to improve lead-to-client conversion, resulting in 35%+ open rates and 10%+ click-through rates. Advise on TikTok & Meta ad campaigns, offering guidance on creative and targeting. Turn performance data into actionable insights with dashboards and campaign reviews.

Digital Marketing Strategist at The Unicorn Marketer

January 1, 2020 - Present

Collaborate with VP of Marketing and social teams to amplify brand impact, driving 2-5x online presence growth and a 2x increase in qualified leads within 6 months. Build 365-day content calendars, video scripts, and storytelling frameworks for short-form platforms. Conduct competitive audits and positioning to differentiate brands, achieving a 60% engagement uplift. Provide end-to-end support including on-site filming, creative direction, and editing, resulting in a 3x increase in video output and 2x engagement across platforms. Optimize client websites and landing pages for conversions through A/B testing. Create lead magnets, email funnels, and nurture sequences to improve lead-to-client conversion (35%+ open rates, 10%+ CTR). Advise on TikTok & Meta campaigns and translate performance data into actionable dashboards and insights.

Operations Analyst at Webcom, Inc.

January 1, 2015 - October 8, 2025

Created and conducted complex analysis (strategic, competitive, quantitative, financial etc.), data models and documents to support both the operations and sales team. Continuous research on industry benchmarks, best practices, and competitive assessment. Gathered, analyzed, and synthesized data into key findings using Microsoft Query and Excel to increase operational efficiency. Presented meaningful data insights to managers and senior executive team, and participated as a leader in the implementation stage. Developed budgets, forecasts, and KPI targets for both the sales and operations team. Audited, measured, and improved departmental processes to reduce labour variance by 10% (or $200K).

Operations Consultant - Senior Analyst at Laborie Medical Technologies

January 1, 2015 - Present

Work directly with the Senior Executive Team on a daily basis performing comprehensive analyses on various projects & initiatives relating to quality, continuous improvement, financial impact (EBITDA) and strategy. Specialize in analyzing and presenting the key findings to stakeholders including ROI, Capacity, Forecasting, Business Cases, What-if Scenarios, Budgets, Work Flows, Current State Assessment, Cost-Benefit Analysis, and Industry/Market Research. Designed and launched KPI dashboard metrics for all operations department by researching industry standards and analyzing internal data. Significantly improved forecasting methods by combining time-series regression with domain knowledge to reduce forecast variance from 40% to 8% by system, subassembly, and item level for sales, supply chain, and finance. Led the process launch of Sales & Operations Planning (S&OP) globally to drive collaboration, focus and alignment across multiple areas within a company. Conduct monthly meetings to

Operations Analyst at Webcom, Inc.

January 1, 2015 - October 8, 2025

Performed strategic, quantitative, and financial analyses to support operations and sales. Researched industry benchmarks, synthesized data into actionable insights for managers and executives, and led value-driven projects. Built budgets, forecasts, and KPI targets for sales and operations; audited processes to reduce labor variance by 10% ($200K).

Operations Consultant - Senior Analyst at Laborie Medical Technologies

January 1, 2015 - Present

Partner with the Senior Executive Team on analyses spanning quality, continuous improvement, EBITDA impact, and strategic initiatives. Designed and launched KPI dashboards across operations, utilizing Microsoft Query, Excel, and ERP data. Improved forecasting variance from 40% to 8% through time-series methods and leadership input. Led global Sales & Operations Planning (S&OP) to enhance cross-functional collaboration, with monthly milestone reviews and proactive risk mitigation.