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Hi, I’m Annie D. Singh. I’m a strategic marketing leader who builds strong, consistent brands and empowers teams to deliver meaningful results. I connect brand strategy with digital enablement and partner marketing to create programs that drive awareness, growth, and alignment across diverse audiences. I’ve led large-scale campaigns and collaborated across sales, product, and regional teams to turn strategy into action. I excel at helping partners and stakeholders bring the brand to life through cohesive, impactful marketing, driving adoption, strengthening brand perception, and creating exceptional customer experiences at every touchpoint. My experience spans Komatsu North America, Milhouse Engineering, Kubota Engine America, UL, and AAA, with a proven track record of improving brand consistency, social media effectiveness, and ROI across organizations.…Hi, I’m Annie D. Singh. I’m a strategic marketing leader who builds strong, consistent brands and empowers teams to deliver meaningful results. I connect brand strategy with digital enablement and partner marketing to create programs that drive awareness, growth, and alignment across diverse audiences. I’ve led large-scale campaigns and collaborated across sales, product, and regional teams to turn strategy into action. I excel at helping partners and stakeholders bring the brand to life through cohesive, impactful marketing, driving adoption, strengthening brand perception, and creating exceptional customer experiences at every touchpoint. My experience spans Komatsu North America, Milhouse Engineering, Kubota Engine America, UL, and AAA, with a proven track record of improving brand consistency, social media effectiveness, and ROI across organizations.

Annie D. Singh

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Annie D. Singh. I’m a strategic marketing leader who builds strong, consistent brands and empowers teams to deliver meaningful results. I connect brand strategy with digital enablement and partner marketing to create programs that drive awareness, growth, and alignment across diverse audiences. I’ve led large-scale campaigns and collaborated across sales, product, and regional teams to turn strategy into action. I excel at helping partners and stakeholders bring the brand to life through cohesive, impactful marketing, driving adoption, strengthening brand perception, and creating exceptional customer experiences at every touchpoint. My experience spans Komatsu North America, Milhouse Engineering, Kubota Engine America, UL, and AAA, with a proven track record of improving brand consistency, social media effectiveness, and ROI across organizations.…Hi, I’m Annie D. Singh. I’m a strategic marketing leader who builds strong, consistent brands and empowers teams to deliver meaningful results. I connect brand strategy with digital enablement and partner marketing to create programs that drive awareness, growth, and alignment across diverse audiences. I’ve led large-scale campaigns and collaborated across sales, product, and regional teams to turn strategy into action. I excel at helping partners and stakeholders bring the brand to life through cohesive, impactful marketing, driving adoption, strengthening brand perception, and creating exceptional customer experiences at every touchpoint. My experience spans Komatsu North America, Milhouse Engineering, Kubota Engine America, UL, and AAA, with a proven track record of improving brand consistency, social media effectiveness, and ROI across organizations.

Available to hire

Hi, I’m Annie D. Singh. I’m a strategic marketing leader who builds strong, consistent brands and empowers teams to deliver meaningful results. I connect brand strategy with digital enablement and partner marketing to create programs that drive awareness, growth, and alignment across diverse audiences.

I’ve led large-scale campaigns and collaborated across sales, product, and regional teams to turn strategy into action. I excel at helping partners and stakeholders bring the brand to life through cohesive, impactful marketing, driving adoption, strengthening brand perception, and creating exceptional customer experiences at every touchpoint. My experience spans Komatsu North America, Milhouse Engineering, Kubota Engine America, UL, and AAA, with a proven track record of improving brand consistency, social media effectiveness, and ROI across organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Hindi

Beginner

Gujarati

Beginner

Work Experience

Marketing Manager at Komatsu North America

February 1, 2024 - Present

Lead a two-person dealer marketing team to support all dealer marketing efforts. Develop and implement dealer/segment marketing strategies aligned with brand standards. Drive adoption of branding programs across dealer touchpoints and collaborate with product, sales, and regional teams to differentiate in the market. Guide dealer marketing best practices, co-branded campaigns, and digital transformation. Create templates and incentive programs to strengthen dealer-driven marketing and education initiatives focused on brand consistency and customer experience. Lead GTM planning for product launches, dealer programs, and national campaigns; oversee targeted messaging and co-branded content; manage agencies and vendors; track campaign performance and ROI at dealer/segment levels; leverage data and insights for strategy. Support global brand awareness with regional activation.

Marketing Manager at Komatsu North America

February 1, 2024 - Present

Lead a two-person team to support dealer marketing efforts, develop and implement dealer and segment-specific marketing strategies aligned with corporate objectives, drive branding program adoption, ensure consistent brand application across dealer and digital touchpoints, and partner with product, sales, and regional teams to identify differentiation opportunities. Guide dealers on marketing best practices, campaigns, and digital transformation; create tools and incentive programs to strengthen dealer-driven marketing; lead dealer education on brand consistency, social media, and customer experience; plan go-to-market for new product launches, dealer programs, and national campaigns; oversee co-branded content and messaging; manage agency relationships and vendor partners; track campaign performance and ROI; leverage data and market insights to inform strategy; align programs with Product Marketing, Sales, and Corporate Communications; support global campaigns regionally.

Senior Digital Marketing Specialist at Milhouse Engineering and Construction, Inc

December 1, 2023 - October 8, 2025

Led a two-person team through PR and website strategies; managed annual digital marketing budget; performed competitive analysis; tracked website performance metrics; established branding guidelines for social media, whitepapers, blogs, and print; led SEO/landing page improvements; produced content across website, social, digital ads, and whitepapers; owned paid digital program to grow traffic by 24% in 12 months; created project plans for paid campaigns; analyzed target markets and competitors; integrated CRM processes; produced monthly/quarterly leadership reports.

Senior Digital Marketing Specialist at Milhouse Engineering and Construction, Inc

December 1, 2023 - October 8, 2025

Led a two-person team through PR and website strategies; planned and managed an annual digital marketing budget; conducted competitive analysis and market insights; tracked website performance metrics; established branding guidelines for social media, whitepapers, blogs, media outreach, and print ads; collaborated with Marketing Tech to optimize site layout and SEO; produced content for website, social media, digital ads, paid media, and whitepapers; led a paid digital marketing program that increased traffic to LinkedIn and Milhouse’s website by 24% in 12 months; created the first project plan for paid ads; analyzed target markets and competitors; managed SEO/SEM keywords; improved internal workflows; produced newsletters and email blasts; initiated CRM integration; managed content strategy across industries; produced monthly/quarterly reports.

Senior Marketing Specialist at Kubota Engine America Corporation

May 1, 2022 - October 8, 2025

Managed large marketing budget with quarterly planning and end-of-year reporting. Led CO-OP program for US/Canada, building marketing spend plans to hit ROI targets. Designed and updated website content, coordinated approvals, and reported traffic. Directed Kubota’s Dealer Program, managing contracts and campaigns for dealers/end-users. Produced quarterly newsletters, managed social media, ads, and press releases; analyzed data for continuous improvement; coordinated corporate events and marketing literature; mapped customer journeys for trade shows and campaigns.

Senior Marketing Specialist at Kubota Engine America Corporation

May 1, 2022 - October 8, 2025

Managed large marketing budgets with annual planning, execution, and reporting; led CO-OP program for US and Canadian customers; designed and updated website content, performed back-end updates, and produced monthly traffic reports; led Kubota’s Dealer Program by managing contracts and dealer activities, assisting dealers in new markets, and creating campaigns targeted for dealers and end-users; produced quarterly newsletters to drive traffic to pages; managed social media, digital and print advertising, and press releases from Kubota HQ; analyzed social media data and produced quarterly/monthly reports; created marketing materials and literature, managed Aftermarket Parts content, and planned corporate events, trade shows, and special projects; conducted audience research and mapped customer journeys for key messaging at tradeshows and campaigns; supported cross-functional operations.

Marketing and Sales Manager (part-time) at AAA North Suburban Insurance Agency

June 1, 2018 - October 8, 2025

Led all marketing campaigns on social media; created advertisements for print, magazines, and digital channels; tracked monthly insurance performance analytics and ROI; planned and executed corporate events, tradeshows, and sales meetings.

Marketing Associate (part-time) at Underwriters Laboratories, LLC

June 1, 2018 - October 8, 2025

Aided in organizing internal/external events aligned with UL branding; assisted with tradeshow management and ROI analysis using Marketo.

Marketing and Sales Manager (part-time) at AAA North Suburban Insurance Agency

June 1, 2018 - October 8, 2025

Led marketing campaigns on social media aligned with brand; created print and digital advertisements; tracked monthly insurance reports and ROI; planned corporate events, tradeshows, and sales meetings.

Marketing Associate (part-time) at Underwriters Laboratories, LLC

June 1, 2018 - October 8, 2025

Organized and supported internal and external events to align with UL branding goals; assisted with tradeshow management and ROI analysis using Marketo.