Florencia Dinamarca

Lead the marketing team by proposing, designing, and implementing integrated strategies across paid media, email marketing, influencer collaborations, and e-commerce; maintain brand consistency; optimize budgets; achieve growth objectives; kept total ad spend under 8% of net sales and ROAS above 7.5; design and manage brand presence on social media; measure and report performance; identify trends and growth opportunities; optimize landing pages and UX; leverage analytics; execute automation and remarketing campaigns in Klaviyo and HubSpot; implement WhatsApp marketing; generate creative ideas; follow up on generated leads and drive conversions; align marketing initiatives with overall sales objectives.

Led the marketing team by proposing, designing, and implementing integrated strategies across Paid Media, Email Marketing, Influencers, and E-commerce; maintained total ad spend under 8% of net sales and achieved ROAS above 7.5. Designed, built, and managed brand presence on social media, aligned with conversion and growth campaigns. Measured and reported performance of digital marketing campaigns, identified trends and growth opportunities, and optimized investment strategies. Collaborated with internal teams to create and optimize landing pages, enhancing user experience (UX) and maximizing conversions. Leveraged web analytics to evaluate the full customer journey across multiple channels. Executed automation and remarketing campaigns in Klaviyo and HubSpot for email marketing, including segmentation, personalization, and automated workflows. Implemented WhatsApp marketing strategies with Review to boost personalization and conversion. Generated creative ideas for performance-focused

Wrote press releases, interviews, opinion columns, and feature reports for the editorial department.