HB

I’m a results-driven marketing and social media specialist with 6+ years of experience crafting impactful strategies that boost brand visibility and engagement.

About

I’m a results-driven marketing and social media specialist with 6+ years of experience crafting impactful strategies that boost brand visibility and engagement. I excel at developing data-driven campaigns, driving audience growth, and collaborating across cross-functional teams to deliver measurable business results.

Based in Riyadh, I partner with stakeholders to build strong brand identities, manage multi-channel marketing programs, and support the achievement of business objectives through compelling content and thoughtful engagement.

  • 8 years' experience
  • Joined October 2025

Languages

  • ArabicFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 7 roles

Marketing Executive · TN FashionOct 2024 – Oct 2025 · 1 yr 1 mo

Drive cross-functional marketing campaigns, build brand awareness, boost customer engagement, lead content creation, and optimize data-driven campaigns to maximize growth.

Marketing Executive · TN FashionOct 2024 – Oct 2025 · 1 yr 1 mo

Orchestrated marketing campaigns to boost brand presence, built relationships with industry stakeholders, and supported business growth. Collaborated with creative and product teams, managed events, and expanded market reach.

Social Media Specialist · Al-Qeemah Company for CarsOct 2024 – Present · 2 yrs 2 mos

Developed and executed comprehensive social media strategies to elevate brand awareness, drive engagement, and support business objectives. Managed content calendars, oversaw posting across platforms, and coordinated with cross-functional teams.

PR & Outdoor Marketing · Saudi Embroidery and Ready-made GarmentsFeb 2023 – Oct 2025 · 2 yrs 9 mos
PR & Marketing · Egypt Media CentreOct 2021 – Oct 2025 · 4 yrs 1 mo
Public Relations Intern · EgyptAirSep 2018 – Oct 2025 · 7 yrs 2 mos
Public Relations Intern · EgyptAirJan 2018 – Oct 2025 · 7 yrs 10 mos

Education

Bachelor's Degree in Mass Communications, Public Relations & Graphic Arts · Ain Shams University2015 – 2019
Bachelor's Degree in Mass Communications, Public relations & Graphics · Ahram Canadian University2030 – 2019

Certifications and awards· 6

Certificate of Public Relations2021 – 2025
Certificate of Human Resources2021 – 2025
Certificate of Debate Skills2017 – 2025
Certificate of Public Relations2021 – 2025

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