I'm Ella Li, a curious and creative marketing student with a strong foundation in consumer behavior and communications. I'm eager to apply design thinking and support human-centered solutions in a collaborative, global environment, and I enjoy turning insights into compelling brands and experiences.…

Ella Li

I'm Ella Li, a curious and creative marketing student with a strong foundation in consumer behavior and communications. I'm eager to apply design thinking and support human-centered solutions in a collaborative, global environment, and I enjoy turning insights into compelling brands and experiences.…

Available to hire

I’m Ella Li, a curious and creative marketing student with a strong foundation in consumer behavior and communications.

I’m eager to apply design thinking and support human-centered solutions in a collaborative, global environment, and I enjoy turning insights into compelling brands and experiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Product Specialist at Skechers
May 1, 2024 - Present
Developed and implemented in-store apparel and accessory sales strategies, increasing apparel sales by 2% month-over-month and accessory sales by 1%; consistently ranked in the top 3 for apparel and accessory sales; maintained up-to-date product knowledge to guide customers to the right products; promoted to Kids Specialist role due to demonstrated performance and knowledge; received positive customer feedback from returning customers.
Outreach Coordinator at Recruit ForMe
June 1, 2022 - October 8, 2025
Gained hands-on startup experience, mentored by the CEO; developed advanced communication skills for diverse, global audiences; leveraged partnerships to enhance Excel skills and research approaches for business needs; collaborated with partners to support data-driven marketing and outreach strategies.
Vice President of Marketing at University of Waterloo Chinese Students Association
September 1, 2024 - Present
Led marketing initiatives for a 13-member team across multiple projects; enhanced social media presence and branding; oversaw content creation and event promotion to engage the campus community.
Rockstar Energy Drink Rebranding Project Lead at Rockstar Energy Drink
March 1, 2025 - October 8, 2025
Led a comprehensive rebrand project modernizing Rockstar Energy Drink's visual identity while preserving the brand's bold, energetic essence. Redesigned logo, packaging, color palette, typography, and design elements using Adobe Photoshop and Illustrator, while maintaining the company’s core values.
Product Specialist at Skechers
May 1, 2024 - Present
Achieved 2% monthly growth in apparel sales and 1% monthly growth in accessory sales; consistently among top 3 in apparel and accessory sales; maintained up-to-date product knowledge to guide customers to the right product selection; promoted to Kids Specialist for outstanding performance; received positive feedback from returning customers.
Outreach Coordinator at Recruit ForMe
June 1, 2022 - October 13, 2025
Gained hands-on startup experience, mentored by the CEO; developed advanced communication skills for global audiences; leveraged partnerships to enhance Excel skills and research approaches for business needs; expanded knowledge in the creation and advancement of marketing products.
VP of Marketing at University of Waterloo Chinese Student Association
September 1, 2024 - Present
Led a 13-member team across multiple projects, delegated tasks with clear timelines, weekly checkpoints, project briefs; grew social media presence by over 30% in 90 days (5K+ Instagram followers); redefined brand identity through innovative graphic design and video strategies using Adobe Suite.
Rockstar Energy Drink Rebranding (Project) at Rockstar Energy Drink
March 1, 2025 - October 13, 2025
Led a comprehensive rebrand, modernizing the visual identity while preserving bold, energetic essence; redesigned logo, packaging, color palette, typography, and design elements in Adobe Photoshop and Illustrator, aligning with core brand values.

Education

Bachelor's degree in Global Business and Digital Arts at University of Waterloo
September 1, 2023 - December 1, 2027
Bachelor's Degree in Global Business and Digital Arts at University of Waterloo - Global Business and Digital Arts
September 1, 2023 - December 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Retail, Software & Internet, Other

Skills

Experience Level