EL

I'm Ella Li, a curious and creative marketing student with a strong foundation in consumer behavior and communications.

About

I’m Ella Li, a curious and creative marketing student with a strong foundation in consumer behavior and communications.

I’m eager to apply design thinking and support human-centered solutions in a collaborative, global environment, and I enjoy turning insights into compelling brands and experiences.

  • 4 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Consumer Goods
  • Retail
  • Software & Internet
  • Other

Work experience· 8 roles

Rockstar Energy Drink Rebranding (Project) · Rockstar Energy DrinkMar 2025 – Oct 2025 · 8 mos

Led a comprehensive rebrand, modernizing the visual identity while preserving bold, energetic essence; redesigned logo, packaging, color palette, typography, and design elements in Adobe Photoshop and Illustrator, aligning with core brand values.

Rockstar Energy Drink Rebranding Project Lead · Rockstar Energy DrinkMar 2025 – Oct 2025 · 8 mos

Led a comprehensive rebrand project modernizing Rockstar Energy Drink's visual identity while preserving the brand's bold, energetic essence. Redesigned logo, packaging, color palette, typography, and design elements using Adobe Photoshop and Illustrator, while maintaining the company’s core values.

VP of Marketing · University of Waterloo Chinese Student AssociationSep 2024 – Present · 2 yrs 3 mos

Led a 13-member team across multiple projects, delegated tasks with clear timelines, weekly checkpoints, project briefs; grew social media presence by over 30% in 90 days (5K+ Instagram followers); redefined brand identity through innovative graphic design and video strategies using Adobe Suite.

Vice President of Marketing · University of Waterloo Chinese Students AssociationSep 2024 – Present · 2 yrs 3 mos
Product Specialist · SkechersMay 2024 – Present · 2 yrs 7 mos
Product Specialist · SkechersMay 2024 – Present · 2 yrs 7 mos
Outreach Coordinator · Recruit ForMeJun 2022 – Oct 2025 · 3 yrs 5 mos
Outreach Coordinator · Recruit ForMeJun 2022 – Oct 2025 · 3 yrs 5 mos

Education

Bachelor's degree in Global Business and Digital Arts · University of Waterloo2023 – 2027
Bachelor's Degree in Global Business and Digital Arts · University of Waterloo - Global Business and Digital Arts2023 – 2027

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