Available to hire
Hi there! I’m Sylvia Samuel, a creative and results-driven Social Media Marketing Specialist with a proven track record of driving awareness and engagement through innovative social media strategies. I excel at turning insights into compelling content, building campaigns, and collaborating with cross-functional teams to deliver measurable ROIs.
I’m passionate about staying ahead of trends, defining KPIs, and nurturing long-term relationships with customers. I enjoy crafting authentic content, analyzing performance, and turning data into actionable plans that grow brands online.
Experience Level
Language
English
Advanced
Arabic
Fluent
Work Experience
Head of Social Media Marketing at Polygon Technologies
January 1, 2024 - PresentDeveloped and executed a comprehensive social media strategy, raised awareness and drove more traffic to the website. Analyzed social media performance metrics regularly, enabling rapid strategy adjustments and improved ROI. Planned and developed social media campaigns, crafted compelling content, and delegated tasks to team members. Communicated effectively with stakeholders and content developers.
Social Media Specialist at Coach Academy
January 1, 2024 - October 8, 2025Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Generated, edited, published, and shared content to build meaningful connections and drive action. Stayed up to date on best practices and emerging trends in social media; served as the lead point of contact for customer account management and developed marketing plans based on current trends to increase brand awareness. Conducted market research to identify growth opportunities and developed relationships with industry contacts.
Head of Social Media Marketing at Polygon Technologies
January 1, 2024 - PresentDeveloped and executed a comprehensive social media strategy, raised awareness, and drove more traffic to the website. Analyzed social media performance metrics regularly to adjust strategies quickly, improving campaign ROI. Planned and developed social media campaigns, crafted compelling content, and defined KPIs. Coordinated with designers for accurate design briefs and communicated effectively with stakeholders.
Social Media Specialist at Coach Academy
January 1, 2024 - October 8, 2025Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Generated, edited, published, and shared content (original text, images, or video) that built meaningful connections and encouraged community engagement. Stayed up-to-date on best practices and trends; served as the lead point of contact for all customer account matters. Developed a marketing plan based on current trends and demographics to increase brand awareness; conducted market research to identify opportunities; developed relationships with key industry contacts; monitored competitors’ activities; coordinated with designers for accurate design briefs; established long-term relationships with customers.
Head of Social Media Marketing at Polygon Technologies
January 20, 2024 - PresentDeveloped and executed a comprehensive social media strategy, increasing brand awareness and driving more traffic to the website. Analyzed social media performance metrics regularly to optimize campaigns and improve ROI. Planned and developed social media campaigns, created and distributed compelling content, defined KPIs, and coordinated with designers and stakeholders to ensure cohesive messaging.
Social Media Specialist at Coach Academy
January 24, 2024 - October 8, 2025Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Generated, edited, published, and shared content (text, images, or video) to build meaningful connections and encourage action. Stayed up to date on best practices and trends, and served as lead point of contact for customer accounts. Developed marketing plans based on current trends and demographics to increase brand awareness. Conducted market research and developed relationships with industry contacts to stay informed on new trends.
Head of Social Media Marketing at Polygon Technologies
January 20, 2024 - PresentDeveloped and executed a comprehensive social media strategy, which helped raise awareness and drive more traffic to our website. Analyzed social media performance metrics regularly, allowing the team to adjust strategies quickly, which ultimately improved our campaign ROI. Planning and developing social media campaigns. Crafting compelling content or getting it developed. Analyzing running campaigns. Defining KPIs for social media campaigns. Develop content and assign tasks to team members. Communicate effectively to all stakeholders, including senior management and content developers.
Social Media Specialist at Coach Academy
January 20, 2024 - October 8, 2025Developed and executed a comprehensive social media strategy, which helped raise awareness and drive more traffic to our website. Analyzed social media performance metrics regularly, allowing the team to adjust strategies quickly, which ultimately improved our campaign ROI. Planning and developing social media campaigns. Crafting compelling content or getting it developed. Analyzing running campaigns. Defining KPIs for social media campaigns. Develop content and assign tasks to team members. Communicate effectively to all stakeholders, including senior management and content developers.
Social Media Specialist at Co Academy
January 20, 2024 - October 8, 2025Built and executed a comprehensive social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Generated, edited, published, and shared content (original text, images, and video) to build meaningful connections and encourage community engagement. Analyzed social media performance metrics to adjust strategies and improve ROI. Developed a marketing plan based on current trends and demographics to increase brand awareness. Stayed up-to-date on best practices and emerging trends in social media. Served as the lead point of contact for all customer account management matters.
Head of Social Media Marketing at Polygon Technologies
January 20, 2024 - PresentDeveloped and executed a comprehensive social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Generated, edited, published, and shared content (original text, images, or video) that built meaningful connections and encouraged community engagement. Monitored and analyzed industry trends, leading to ongoing optimization of marketing plans and ROI. Collaborated with designers to ensure precise design briefs and long-term relationships with customers for ongoing growth.
Head of Social Media Marketing at Polygon Technologies
January 20, 2024 - PresentBuilt and executed a comprehensive social media strategy, analyzed performance metrics regularly, adjusted tactics to improve ROI, planned and developed campaigns, crafted compelling content, and coordinated with designers to ensure accurate design briefs. Defined KPIs, monitored competitors, and maintained ongoing stakeholder communication. Led content development and task allocation across the team, and fostered long-term relationships with customers to align with their needs.
Social Media Specialist at Coach Academy
January 20, 2024 - October 8, 2025Developed and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Generated, edited, published, and shared original content (text, images, or video) to build meaningful connections and encourage community engagement. Stayed up-to-date on best practices and trends in social media. Built and maintained relationships with customers to understand their needs and drive engagement.
Education
Bachelor of Tourism & Hotels at Minya University
October 1, 2015 - June 1, 2019Diploma at IMFN D Skills
July 1, 2023 - October 1, 2023Bachelor in Tourism & Hotels at Minya University
October 1, 2015 - June 1, 2019Bachelor in Tourism & Hotels at Minya University
October 20, 2015 - June 20, 2019Bachelor's Degree in Tourism & Hotels at Minya University
October 1, 2015 - June 1, 2019Diploma in Social Media Marketing at IMFN D Skills
July 20, 2023 - October 20, 2023Bachelor in Tourism & Hotels at Minya University
October 20, 2015 - June 20, 2019Diploma in Social Media Marketing at IMFNDSkills
July 20, 2023 - October 20, 2023Bachelor at Minya University
October 20, 2015 - June 20, 2019Diploma at IMFN D Skills
July 20, 2023 - October 20, 2023Qualifications
Diploma in Social Media Marketing
July 1, 2023 - October 1, 2023Diploma in Social Media Marketing
July 1, 2023 - October 1, 2023Diploma in Social Media Marketing
July 20, 2023 - October 20, 2023Diploma in Social Media Marketing
July 20, 2023 - October 20, 2023Social Media Marketing Diploma
July 20, 2023 - October 20, 2023Diploma in Social Media Marketing
July 20, 2023 - October 20, 2023Diploma in Social Media Marketing
July 20, 2023 - October 20, 2023Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
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