Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a marketing professional with an MBA specializing in marketing, blending strategic planning with hands-on execution across social media, paid media, and influencer collaborations. I have led campaigns for 180+ clients, built data-driven dashboards, and helped brands grow authentic audience connections on Meta and across digital channels. I thrive in cross-functional teams, turning insights into creative, high-performing campaigns. I’m excited to apply my expertise in content strategy, brand building, and performance marketing to new challenges in marketing leadership, with a focus on measurable results and compelling storytelling.…I am a marketing professional with an MBA specializing in marketing, blending strategic planning with hands-on execution across social media, paid media, and influencer collaborations. I have led campaigns for 180+ clients, built data-driven dashboards, and helped brands grow authentic audience connections on Meta and across digital channels. I thrive in cross-functional teams, turning insights into creative, high-performing campaigns. I’m excited to apply my expertise in content strategy, brand building, and performance marketing to new challenges in marketing leadership, with a focus on measurable results and compelling storytelling.

Aarya Kuikel

Content Creator, Social Media Manager, Marketing Strategist, +2





I am a marketing professional with an MBA specializing in marketing, blending strategic planning with hands-on execution across social media, paid media, and influencer collaborations. I have led campaigns for 180+ clients, built data-driven dashboards, and helped brands grow authentic audience connections on Meta and across digital channels. I thrive in cross-functional teams, turning insights into creative, high-performing campaigns. I’m excited to apply my expertise in content strategy, brand building, and performance marketing to new challenges in marketing leadership, with a focus on measurable results and compelling storytelling.…I am a marketing professional with an MBA specializing in marketing, blending strategic planning with hands-on execution across social media, paid media, and influencer collaborations. I have led campaigns for 180+ clients, built data-driven dashboards, and helped brands grow authentic audience connections on Meta and across digital channels. I thrive in cross-functional teams, turning insights into creative, high-performing campaigns. I’m excited to apply my expertise in content strategy, brand building, and performance marketing to new challenges in marketing leadership, with a focus on measurable results and compelling storytelling.

Available to hire

I am a marketing professional with an MBA specializing in marketing, blending strategic planning with hands-on execution across social media, paid media, and influencer collaborations. I have led campaigns for 180+ clients, built data-driven dashboards, and helped brands grow authentic audience connections on Meta and across digital channels.

I thrive in cross-functional teams, turning insights into creative, high-performing campaigns. I’m excited to apply my expertise in content strategy, brand building, and performance marketing to new challenges in marketing leadership, with a focus on measurable results and compelling storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Content Specialist (Partner Management) at Accenture

September 1, 2025 - Present

Provided strategic consultation to content creators and influencers on Meta platforms, guiding them in building authentic brand identities, optimizing content performance, and expanding audience reach. Advised on creative direction and content strategy, designed high-performing content calendars, storytelling frameworks, and visually cohesive social feeds tailored to platform best practices. Consulted influencers on collaboration strategies, including brand partnership negotiation, and performance tracking to strengthen brand relationships and campaign success. Leveraged Meta analytics and insights tools to interpret performance data, identify growth opportunities, and recommend actionable creative optimizations to drive engagement and monetization. Advised on emerging trends and new platform features, helping creators stay ahead of the curve through timely adoption of innovative formats, creative tools, and audience engagement tactics.

Marketing Specialist (Media Planning) at Accenture

September 1, 2025 - October 8, 2025

Managed marketing campaigns for over 180 clients across e-commerce, professional services, healthcare, and retail verticals. Led full funnel Meta Ads strategy across B2B and B2C accounts, increasing average click-through rate (CTR) by 40% and reducing cost-per-click (CPC) by 25%. Improved return on ad spend (ROAS) by 50% by refining audience segmentation, leveraging Advantage+ placements, and optimizing landing pages. Produced real-time dashboards using Meta Pixel, Power BI, Meta CRM, Salesforce, and Tableau to provide performance insights and improve marketing ROI. Conducted 20+ A/B, Conversion Lift, and Brand Lift tests that enhanced creative decision-making and boosted conversion rates by 30%. Proactively stayed up-to-date with the evolving ad ecosystems across Google, TikTok, X, and LinkedIn, ensuring deep platform knowledge to optimize strategies, leverage automation, and integrate cross-channel insights for a cohesive, full-funnel paid media approach.

Social Media Lead at Brock University SLS

April 1, 2023 - October 8, 2025

Directed the social media content calendar for 12+ campus events, increasing event engagement by 25%. Created visually engaging content using Canva and CapCut, including reels, infographics, and event highlight videos. Increased student event inflow by 30% by implementing consistent storytelling and engaging series. Managed cross-functional collaboration with 8 departments and student clubs, leading to cohesive campaigns and improved event attendance.

Senior Media Planner at United Liquors

June 1, 2022 - October 8, 2025

Built and executed paid and organic social media strategies with A/B testing to optimize campaign performance. Led branding, marketing, and promotional strategies for 7 brands, increasing organic and paid campaign reach by 60% across Facebook, Instagram, X, and YouTube. Developed creative social media strategies by crafting engaging content, optimizing campaigns, leveraging trends, and driving audience growth through data-driven insights and brand collaborations. Successfully launched Gurkhas & Guns virtually, resulting in 400+ user-generated content (UGC) posts within the first month. Coordinated B2B campaigns with clients, banking partners, and social organizations to onboard strategic deals for the e-commerce platform and implement CSR initiatives.