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I am a curious and results-driven marketer with over 10 years of experience across Europe and Southeast Asia. I thrive in dynamic environments and enjoy collaborating with Product, Sales, and CX teams to craft strategies that bring products to life and drive business growth. I love turning insights into action—building go-to-market plans, launching product features, and nurturing relationships with media partners and customers to accelerate growth.…I am a curious and results-driven marketer with over 10 years of experience across Europe and Southeast Asia. I thrive in dynamic environments and enjoy collaborating with Product, Sales, and CX teams to craft strategies that bring products to life and drive business growth. I love turning insights into action—building go-to-market plans, launching product features, and nurturing relationships with media partners and customers to accelerate growth.

Isabel Lim

Product Marketer, Growth Marketer, Marketing Strategist, +2

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I am a curious and results-driven marketer with over 10 years of experience across Europe and Southeast Asia. I thrive in dynamic environments and enjoy collaborating with Product, Sales, and CX teams to craft strategies that bring products to life and drive business growth. I love turning insights into action—building go-to-market plans, launching product features, and nurturing relationships with media partners and customers to accelerate growth.…I am a curious and results-driven marketer with over 10 years of experience across Europe and Southeast Asia. I thrive in dynamic environments and enjoy collaborating with Product, Sales, and CX teams to craft strategies that bring products to life and drive business growth. I love turning insights into action—building go-to-market plans, launching product features, and nurturing relationships with media partners and customers to accelerate growth.

Available to hire

I am a curious and results-driven marketer with over 10 years of experience across Europe and Southeast Asia. I thrive in dynamic environments and enjoy collaborating with Product, Sales, and CX teams to craft strategies that bring products to life and drive business growth.

I love turning insights into action—building go-to-market plans, launching product features, and nurturing relationships with media partners and customers to accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

German

Intermediate

Work Experience

Product and Growth Marketing Manager at Peopleware

June 1, 2022 - Present

Lead product and growth marketing initiatives across GTM, product launches, and customer adoption. Increased leads and conversions through nurturing campaigns (6% uplift in SQL conversion), generated 100+ leads monthly via collaborations with media partners, ebooks, webinars, and thought-leader content. Drove go-to-market for features like 'Featured Agent' and 'Prime Credits', contributing to $160k and $180k in sales in Q1. Surpassed 2021 sales targets by 69% through tactical campaigns. Launched 15+ product enhancements, including AI forecasting tools, and managed 200+ customer migrations from legacy systems to cloud-based integration across US, UK, DACH, and FR/IT.

Monetisation Marketing Manager at PropertyGuru Group

May 1, 2022 - October 9, 2025

Led monetisation marketing efforts for core products, launching over 15 enhancements and AI forecasting tools. Built nurturing campaigns (blog posts, infographics, product insights) and collaborated with media partners to generate 100+ leads monthly. Guided migrations for 200+ customers from legacy systems to cloud-based integration across multiple regions, contributing to overall revenue growth.

Lifecycle & Revenue Marketing Assistant Manager at M1 Limited

April 1, 2021 - October 9, 2025

Managed lifecycle and revenue marketing programs. Achieved 18% sales uplift by leading go-to-market for Huawei P40 series; reduced churn by 6.5% through targeted lifecycle marketing; increased conversion rates in targeted segments by 2.1% via data-driven strategies.

B2B Regional Marketing Executive at Samsung Electronics

February 1, 2017 - October 9, 2025

Spearheaded Samsung SEA & Oceania Forum 2017, delivering the largest regional turnout (470 attendees) to showcase new product innovations. Launched Samsung Singapore online store, drove traffic and acquisitions, and collaborated on product launches with Amazon and Lazada. Curated content for Samsung SEA LinkedIn Page to engage partners and promote enterprise offerings. Trained call center teams for online channels to bolster product knowledge in Singapore.