Hi, I’m Abdullah Bhuiyan, a digital strategy and performance marketing professional with over 8 years of experience delivering transformation projects and large-scale campaigns for New Zealand and international brands. In fast-paced agency environments, I’ve led teams, managed cross-channel campaigns, and provided executives with data-driven insights to inform decisions. My expertise spans SEO, paid media, analytics, UX/UI analysis, and data visualization. I’ve led initiatives including GA4 migrations, Looker Studio dashboard reporting systems, and digital frameworks that improve decision-making. I combine strategy and execution to design digital solutions that align with business goals, enhance customer experience, and drive sustainable growth.

Md Abdullah Al Asif Bhuiyan

Hi, I’m Abdullah Bhuiyan, a digital strategy and performance marketing professional with over 8 years of experience delivering transformation projects and large-scale campaigns for New Zealand and international brands. In fast-paced agency environments, I’ve led teams, managed cross-channel campaigns, and provided executives with data-driven insights to inform decisions. My expertise spans SEO, paid media, analytics, UX/UI analysis, and data visualization. I’ve led initiatives including GA4 migrations, Looker Studio dashboard reporting systems, and digital frameworks that improve decision-making. I combine strategy and execution to design digital solutions that align with business goals, enhance customer experience, and drive sustainable growth.

Available to hire

Hi, I’m Abdullah Bhuiyan, a digital strategy and performance marketing professional with over 8 years of experience delivering transformation projects and large-scale campaigns for New Zealand and international brands. In fast-paced agency environments, I’ve led teams, managed cross-channel campaigns, and provided executives with data-driven insights to inform decisions.

My expertise spans SEO, paid media, analytics, UX/UI analysis, and data visualization. I’ve led initiatives including GA4 migrations, Looker Studio dashboard reporting systems, and digital frameworks that improve decision-making. I combine strategy and execution to design digital solutions that align with business goals, enhance customer experience, and drive sustainable growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Intermediate
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Work Experience

Digital Marketing Strategist at Next Wave
January 1, 2024 - Present
Founder of New Zealand’s first AI-powered digital marketing brand, leading ongoing strategy and delivery for clients. Deliver SEO, PPC, and social strategies with an emphasis on AI search readiness (GEO). Built Looker Studio dashboards to simplify performance reporting for executives and stakeholders. Provided GA4 implementation and ongoing digital transformation support, including HubSpot integration and website management projects. Reduced reporting time for clients by 15 hours per month through automated dashboards.
Performance Director (Contract) at Double
February 1, 2025 - October 9, 2025
Directed large-scale search and performance campaigns across Google and Bing Ads. Managed international campaigns with significant budgets and high complexity. Designed optimisation strategies across multiple industries. Communicated campaign results and growth opportunities to senior stakeholders, ensuring clarity for decision-making. Enhanced client decision-making by providing clear growth forecasts across digital channels.
Digital Marketing Specialist at MintHC
November 1, 2024 - October 9, 2025
Managed campaigns across Google Ads 360, Bing Ads, Meta, and LinkedIn. Used SA360 and DV360 for automation, programmatic targeting, and advanced optimisation. Conducted GA4 workshops and client strategy meetings. Reduced reporting time by several hours per week through automated dashboards.
Senior Digital Marketing Analyst at Website Angels
September 1, 2022 - October 9, 2025
Managed cross-channel campaigns across Google, Meta, and others. Led GA4 workshops, client strategy sessions, and created Looker Studio dashboards. Supported digital transformation projects through performance analysis and reporting.
Digital Strategist at BBT Digital
July 1, 2021 - October 9, 2025
Progressed from SEO Specialist to Digital Marketing Manager, leading a team of SEO specialists. Directed integrated SEO, paid search, social, and CRO campaigns for a wide range of clients. Improved client website conversion rates by 20% through UX/UI analysis and CRO testing. Implemented advanced tracking solutions with GTM, GA, and A/B testing; mentored and developed SEO specialists; built scalable processes for campaign delivery and reporting.
Digital Marketing Strategist at Next Wave
December 1, 2024 - Present
Founder of New Zealand’s first AI-powered digital marketing brand. Delivered SEO, PPC, and social strategies with an emphasis on AI search readiness (GEO). Built Looker Studio dashboards to simplify performance reporting for executives and stakeholders. Provided consulting, GA4 implementation, and ongoing digital transformation support. Led HubSpot integration support and website management projects. Reduced reporting time for clients by 15 hours per month through automated dashboards.
Performance Director (Contract) at Double
February 1, 2025 - October 9, 2025
Directed large-scale search and performance campaigns across Google and Bing Ads. Managed international campaigns with significant budgets and high complexity. Designed optimisation strategies across multiple industries. Communicated campaign results and growth opportunities to senior stakeholders, ensuring clarity for decision-making. Enhanced client decision-making by providing clear growth forecasts across digital channels.
Digital Marketing Specialist at MintHC
November 1, 2024 - October 9, 2025
Managed campaigns across Google Ads 360, Bing Ads, Meta, and LinkedIn. Used SA360 and DV360 for automation, programmatic targeting, and advanced optimisation. Conducted GA4 workshops and client strategy meetings. Reduced reporting time by several hours per week through automated dashboards.
Senior Digital Marketing Analyst at Website Angels
September 1, 2022 - October 9, 2025
Managed cross-channel campaigns, led GA4 workshops, client strategy sessions, and created Looker Studio dashboards. Supported digital transformation projects through performance analysis and reporting.
Digital Strategist at BBT Digital
July 1, 2021 - October 9, 2025
Progressed from SEO Specialist to Digital Marketing Manager, leading a team of SEO specialists. Directed integrated SEO, paid search, social, and CRO campaigns for a wide range of clients. Improved client website conversion rates through UX/UI analysis and CRO testing. Implemented advanced tracking solutions with GTM, Google Analytics, Google Ads and A/B testing to improve performance. Mentored and developed SEO specialists, improving team delivery speed and quality. Built scalable processes for campaign delivery and reporting.
Digital Marketing Strategist at Next Wave
December 1, 2024 - Present
Founder of New Zealand’s first AI-powered digital marketing brand; responsible for ongoing strategy and delivery for clients. Spearheaded SEO, PPC, and social strategies with emphasis on AI search readiness (GEO). Built Looker Studio dashboards to simplify performance reporting for executives and stakeholders. Provided GA4 implementation and ongoing digital transformation support. Led HubSpot integration and website management projects. Reduced client reporting time by 15 hours per month through automated dashboards.
Performance Director (Contract) at Double
February 28, 2025 - October 9, 2025
Directed large-scale search and performance campaigns across Google and Bing Ads. Managed international campaigns with significant budgets and high complexity. Designed optimisation strategies across multiple industries. Communicated campaign results and growth opportunities to senior stakeholders, ensuring clarity for decision-making. Enhanced client decision-making by providing clear growth forecasts across digital channels.
Digital Marketing Specialist at MintHC
November 30, 2024 - October 9, 2025
Managed campaigns across Google Ads 360, Bing Ads, Meta, and LinkedIn. Used SA360 and DV360 for automation, programmatic targeting, and advanced optimization. Conducted GA4 workshops and client strategy meetings. Reduced reporting time by several hours per week through automated dashboards.
Senior Digital Marketing Analyst at Website Angels
September 30, 2022 - October 9, 2025
Managed cross-channel campaigns across Google, Meta, and others. Led GA4 workshops, client strategy sessions, and created Looker Studio dashboards. Supported digital transformation projects through performance analysis and reporting.
Digital Strategist at BBT Digital
July 31, 2021 - October 9, 2025
Progressed from SEO Specialist to Digital Marketing Manager, leading a team of SEO specialists. Directed integrated SEO, paid search, social, and CRO campaigns for a wide range of clients. Improved client website conversion rates by 20% through UX/UI analysis and CRO testing. Collaborated with design, copywriting, and development teams to deliver end-to-end strategies. Implemented advanced tracking solutions with GTM, Google Analytics, Google Ads and A/B testing to improve performance. Mentored and developed SEO specialists, improving team delivery speed and quality. Increased organic visibility for major clients, driving measurable long-term growth and built scalable processes for campaign delivery and reporting.

Education

Diploma in Cloud Computing & Cybersecurity at Yoobee College
May 1, 2025 - October 9, 2025
Bachelor of Computer Science at Semyung University, Jecheon, South Korea
January 1, 2013 - January 1, 2015
Diploma in Cloud Computing & Cybersecurity at Yoobee College, Online
May 1, 2025 - October 9, 2025
Bachelor of Computer Science at Semyung University, Jecheon, South Korea
January 1, 2013 - January 1, 2015
Diploma in Cloud Computing & Cybersecurity at Yoobee College
May 1, 2025 - October 9, 2025
Bachelor of Computer Science at Semyung University
January 1, 2013 - December 31, 2015

Qualifications

AWS Academy Cloud Architecting
January 11, 2030 - October 9, 2025
Azure Fundamentals
January 11, 2030 - October 9, 2025
HubSpot Marketing Automation
January 11, 2030 - October 9, 2025
AWS Academy Cloud Architecting
January 11, 2030 - October 9, 2025
Azure Fundamentals
January 11, 2030 - October 9, 2025
HubSpot Marketing Automation
January 11, 2030 - October 9, 2025
AWS Academy Cloud Architecting
January 11, 2030 - October 9, 2025
Azure Fundamentals
January 11, 2030 - October 9, 2025
HubSpot Marketing Automation
January 11, 2030 - October 9, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other