Hi, I'm Valerii Monov, a Facebook Advertising Specialist with 5+ years of experience managing Meta Ads for e-commerce, fashion, and lifestyle brands across the US and European markets. I help brands grow revenue with full-funnel strategy, creative testing, and data-driven optimization to maximize ROAS. I have hands-on experience with Shopify, GA4, and CAPI setup, and I bring an eye for aesthetics and storytelling to jewelry and fashion segments. I excel at campaign strategy from prospecting to retargeting, testing creatives and messaging, analytics and attribution, and cross-channel alignment with email marketing (Klaviyo). I also implement tracking via GTM, Pixel, and CAPI, and I automate scaling with tools like Revealbot. I'm comfortable collaborating with design and content teams to maintain brand aesthetics. E-commerce & Fashion Campaigns – Developed and scaled Meta (Facebook & Instagram) ad campaigns for e-commerce, fashion, and lifestyle brands, targeting audiences across the US and European markets. Increased ROAS by 40% and reduced CPA by 20% through full-funnel optimization and precise audience segmentation. Campaign Strategy & Execution – Planned and executed end-to-end Meta Ads campaigns for a Shopify-based environment, covering prospecting, retargeting, and lookalike stages to maximize conversions and ROI. Creative Direction & Collaboration – Partnered with design and content teams to guide visuals and copy aligned with each brand’s aesthetic. Conducted A/B testing on creatives, messaging, and offers to identify top-performing combinations. Data Analysis & Optimization – Used GA4, Looker Studio, and Meta Ads Manager to track performance metrics (CTR, CVR, ROAS). Delivered data-driven insights that increased overall ad efficiency by 15% month-over-month. Tracking & Attribution – Implemented tracking systems via GTM, Meta Pixel, and Conversion API for accurate event measurement and attribution across Shopify stores. Automation & Scaling – Utilized automation tools like Birch (Revealbot) for budget optimization and scaling rules, ensuring consistent campaign performance and reduced manual workload. Cross-Channel Synergy – Aligned paid social strategies with email and CRM campaigns in Klaviyo, improving retargeting engagement and repeat purchase rates.…Hi, I'm Valerii Monov, a Facebook Advertising Specialist with 5+ years of experience managing Meta Ads for e-commerce, fashion, and lifestyle brands across the US and European markets. I help brands grow revenue with full-funnel strategy, creative testing, and data-driven optimization to maximize ROAS. I have hands-on experience with Shopify, GA4, and CAPI setup, and I bring an eye for aesthetics and storytelling to jewelry and fashion segments. I excel at campaign strategy from prospecting to retargeting, testing creatives and messaging, analytics and attribution, and cross-channel alignment with email marketing (Klaviyo). I also implement tracking via GTM, Pixel, and CAPI, and I automate scaling with tools like Revealbot. I'm comfortable collaborating with design and content teams to maintain brand aesthetics. E-commerce & Fashion Campaigns – Developed and scaled Meta (Facebook & Instagram) ad campaigns for e-commerce, fashion, and lifestyle brands, targeting audiences across the US and European markets. Increased ROAS by 40% and reduced CPA by 20% through full-funnel optimization and precise audience segmentation. Campaign Strategy & Execution – Planned and executed end-to-end Meta Ads campaigns for a Shopify-based environment, covering prospecting, retargeting, and lookalike stages to maximize conversions and ROI. Creative Direction & Collaboration – Partnered with design and content teams to guide visuals and copy aligned with each brand’s aesthetic. Conducted A/B testing on creatives, messaging, and offers to identify top-performing combinations. Data Analysis & Optimization – Used GA4, Looker Studio, and Meta Ads Manager to track performance metrics (CTR, CVR, ROAS). Delivered data-driven insights that increased overall ad efficiency by 15% month-over-month. Tracking & Attribution – Implemented tracking systems via GTM, Meta Pixel, and Conversion API for accurate event measurement and attribution across Shopify stores. Automation & Scaling – Utilized automation tools like Birch (Revealbot) for budget optimization and scaling rules, ensuring consistent campaign performance and reduced manual workload. Cross-Channel Synergy – Aligned paid social strategies with email and CRM campaigns in Klaviyo, improving retargeting engagement and repeat purchase rates.WWWW…