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Hi, I’m Grace El Khoury, a Senior Performance Marketing Specialist based in Beirut, Lebanon. I design and optimize data-driven campaigns across Meta, Google, TikTok, and LinkedIn to drive measurable growth and solid ROAS for diverse industries. I’m fluent in Arabic, English, and French and love turning data into strategy, continual testing, and collaborating with creative teams to refine audiences, landing pages, and creative assets. I’m passionate about ROI, funnel optimization, and staying ahead of platform updates to deliver results.…Hi, I’m Grace El Khoury, a Senior Performance Marketing Specialist based in Beirut, Lebanon. I design and optimize data-driven campaigns across Meta, Google, TikTok, and LinkedIn to drive measurable growth and solid ROAS for diverse industries. I’m fluent in Arabic, English, and French and love turning data into strategy, continual testing, and collaborating with creative teams to refine audiences, landing pages, and creative assets. I’m passionate about ROI, funnel optimization, and staying ahead of platform updates to deliver results.

Grace El Khoury

Digital Marketer, Social Media Manager, Content Creator, +4

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Hi, I’m Grace El Khoury, a Senior Performance Marketing Specialist based in Beirut, Lebanon. I design and optimize data-driven campaigns across Meta, Google, TikTok, and LinkedIn to drive measurable growth and solid ROAS for diverse industries. I’m fluent in Arabic, English, and French and love turning data into strategy, continual testing, and collaborating with creative teams to refine audiences, landing pages, and creative assets. I’m passionate about ROI, funnel optimization, and staying ahead of platform updates to deliver results.…Hi, I’m Grace El Khoury, a Senior Performance Marketing Specialist based in Beirut, Lebanon. I design and optimize data-driven campaigns across Meta, Google, TikTok, and LinkedIn to drive measurable growth and solid ROAS for diverse industries. I’m fluent in Arabic, English, and French and love turning data into strategy, continual testing, and collaborating with creative teams to refine audiences, landing pages, and creative assets. I’m passionate about ROI, funnel optimization, and staying ahead of platform updates to deliver results.

Available to hire

Hi, I’m Grace El Khoury, a Senior Performance Marketing Specialist based in Beirut, Lebanon. I design and optimize data-driven campaigns across Meta, Google, TikTok, and LinkedIn to drive measurable growth and solid ROAS for diverse industries.

I’m fluent in Arabic, English, and French and love turning data into strategy, continual testing, and collaborating with creative teams to refine audiences, landing pages, and creative assets. I’m passionate about ROI, funnel optimization, and staying ahead of platform updates to deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Senior Digital Marketing Specialist at Touch Of Art- Beirut Lebanon

January 1, 2022 - Present

Lead the development and execution of data-driven social media advertising strategies aligned with overall marketing objectives and target audience insights. Manage and optimize paid campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, and Google Ads; strategize, produce, and publish platform-specific content; oversee the daily operations of the content calendar; evaluate audience behavior trends and performance reports; collaborate with content creators, designers, and video editors to produce compelling ad creatives; leverage analytics tools to assess performance, identify optimization opportunities, and report actionable insights to stakeholders; administer advertising budgets; execute full-funnel Google Ads campaigns; remain current with industry trends; initiate performance improvements and testing.

Senior Credit Specialist at Alfa Telecommunications

May 1, 2023 - October 9, 2025

Perform credit management and debt collection actions; debt recovery actions on corporate customers via telephone; liaise with different internal parties in resolving disputes and outstanding accounts; monitor customer payment behavior, perform credit assessment and prepare credit risk analysis/MIS reports to management; monitor debt collector performance and day-to-day operations on debt assignments; contribute to formulating credit policy and related credit system development; coordinate with the Financial Department to provide monthly and bi-monthly reports about collections/receivables; propose control measures to reduce bad debt; follow up with customers with unsettled bills; report anomalies and alerts related to high receivables and uncollected bills; handle other credit control issues and ad hoc assignments.

Customer Service Representative at Alfa Telecommunications

June 1, 2009 - October 9, 2025

Responsible for maintaining a satisfactory relationship between the company and its customers by handling a large volume of calls; provide easy access to requested services; report problems and suggestions; receive customers’ complaints; coordinate with other Customer Service Department Functions to ensure customers are provided with all needed help and solutions; member of the Customer Care E-mail team by replying to customers’ emails and handling their requests; worked on customer care email templates and applied several modifications; handled requests for WAP, GPRS, MMS settings and returned emails by calling back or replying by emails.

Senior Performance Marketing Specialist at Touch Of Art

January 1, 2022 - Present

Lead the development and execution of data-driven performance marketing campaigns across Meta (Facebook & Instagram), Google, TikTok, and LinkedIn Ads; manage end-to-end paid media campaigns; conduct audience research and segmentation; implement retargeting strategies and lookalike modeling; execute conversion tracking and attribution; oversee A/B and multivariate testing; optimize budgets exceeding $100K annually; monitor KPIs and provide actionable performance insights; collaborate with creative teams to develop conversion-focused creatives; stay updated with platform changes and industry best practices.

Senior Credit Specialist at Alfa Telecommunications

June 1, 2009 - May 1, 2023

Perform credit management and debt collection actions; debt recovery on corporate customers; liaise with internal teams to resolve disputes and outstanding accounts; monitor customer payment behavior and perform credit risk analysis; oversee debt collection performance; contribute to formulating credit policy and developing related systems; coordinate with Finance for monthly/bi-monthly collections reports; propose control measures to mitigate bad debt; follow up with customers on unsettled bills and report anomalies and alerts.

Customer Service Representative at Alfa Telecommunications

January 1, 2006 - June 1, 2009

Maintain a satisfactory relationship with customers by handling a high volume of calls; provide easy access to requested services; report problems and suggestions; receive and address complaints; coordinate with other departments to ensure customers receive needed assistance; contribute to customer care email templates and respond to emails; participate in GPRS/WAP settings requests and related client communications.