Iliasse Bachiri

Hi, I’m Iliasse Bachiri. I’m a digital content and merchandising expert with a strong background in data-driven decisions, online content management, and merchandising strategies. I’ve led cross-functional teams across content, marketing, and sales to optimize product experiences, boost navigation and search effectiveness, and improve conversion rates across European markets.

I’m passionate about optimizing digital experiences and turning insights into action. My approach blends analytics with creative problem solving, and I enjoy partnering with stakeholders to align regional strategies with best practices, streamline processes, and deliver measurable growth for brands.