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Hi, I’m Iliasse Bachiri. I’m a digital content and merchandising expert with a strong background in data-driven decisions, online content management, and merchandising strategies. I’ve led cross-functional teams across content, marketing, and sales to optimize product experiences, boost navigation and search effectiveness, and improve conversion rates across European markets. I’m passionate about optimizing digital experiences and turning insights into action. My approach blends analytics with creative problem solving, and I enjoy partnering with stakeholders to align regional strategies with best practices, streamline processes, and deliver measurable growth for brands.…Hi, I’m Iliasse Bachiri. I’m a digital content and merchandising expert with a strong background in data-driven decisions, online content management, and merchandising strategies. I’ve led cross-functional teams across content, marketing, and sales to optimize product experiences, boost navigation and search effectiveness, and improve conversion rates across European markets. I’m passionate about optimizing digital experiences and turning insights into action. My approach blends analytics with creative problem solving, and I enjoy partnering with stakeholders to align regional strategies with best practices, streamline processes, and deliver measurable growth for brands.

Iliasse Bachiri

Marketing Strategist, Brand Strategist, Brand Designer, +5

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Hi, I’m Iliasse Bachiri. I’m a digital content and merchandising expert with a strong background in data-driven decisions, online content management, and merchandising strategies. I’ve led cross-functional teams across content, marketing, and sales to optimize product experiences, boost navigation and search effectiveness, and improve conversion rates across European markets. I’m passionate about optimizing digital experiences and turning insights into action. My approach blends analytics with creative problem solving, and I enjoy partnering with stakeholders to align regional strategies with best practices, streamline processes, and deliver measurable growth for brands.…Hi, I’m Iliasse Bachiri. I’m a digital content and merchandising expert with a strong background in data-driven decisions, online content management, and merchandising strategies. I’ve led cross-functional teams across content, marketing, and sales to optimize product experiences, boost navigation and search effectiveness, and improve conversion rates across European markets. I’m passionate about optimizing digital experiences and turning insights into action. My approach blends analytics with creative problem solving, and I enjoy partnering with stakeholders to align regional strategies with best practices, streamline processes, and deliver measurable growth for brands.

Available to hire

Hi, I’m Iliasse Bachiri. I’m a digital content and merchandising expert with a strong background in data-driven decisions, online content management, and merchandising strategies. I’ve led cross-functional teams across content, marketing, and sales to optimize product experiences, boost navigation and search effectiveness, and improve conversion rates across European markets.

I’m passionate about optimizing digital experiences and turning insights into action. My approach blends analytics with creative problem solving, and I enjoy partnering with stakeholders to align regional strategies with best practices, streamline processes, and deliver measurable growth for brands.

Skills

SEO

Experience Level

SEO

Intermediate

Language

French

Intermediate

English

Intermediate

Work Experience

Digital Content Merchandiser at Europe Nisbet's

May 1, 2021 - Present

Led digital content merchandising for European markets, coordinating content strategy, product storytelling and cross-functional collaboration to optimize customer journeys.

Digital Marketing Consultant at Dolphin Solutions

May 31, 2021 - October 9, 2025

Delivered digital marketing consultancy, designing campaigns, analytics dashboards, SEO initiatives and content strategies to improve online performance.

Digital Content Merchandiser (Europe) / Project Leader at Nisbets Europe

May 1, 2021 - Present

Lead digital content merchandising across Europe, acting as project leader for content optimization and ensuring alignment with regional strategies. Collaborated with content, merchandising, marketing, and sales teams to improve product discovery, navigation, and conversions.

Digital Marketing Consultant at Dolphin Solutions

April 1, 2021 - October 9, 2025

Delivered digital marketing consulting, developing online content strategies, optimizing websites, and driving engagement and conversions.

Digital Marketing Consultant at Les Artisans Connectés

May 1, 2021 - October 9, 2025

Supported digital marketing initiatives, content planning, and online presence enhancement across platforms; coordinated with cross-functional teams to deliver projects on time.