Passionate about the digital world, I've been working in the ecommerce industry for several years, focusing on marketing strategies and performance analysis. I manage Google Ads, Meta/Instagram, and Bing campaigns, and I create e-commerce performance reports to help teams make data-driven decisions. My curiosity has taken me across countries and industries—from tourism and wine to cultural heritage and fashion. I'm always looking for new challenges to update and improve my skills in the digital realm.

Francesco Maitino

Passionate about the digital world, I've been working in the ecommerce industry for several years, focusing on marketing strategies and performance analysis. I manage Google Ads, Meta/Instagram, and Bing campaigns, and I create e-commerce performance reports to help teams make data-driven decisions. My curiosity has taken me across countries and industries—from tourism and wine to cultural heritage and fashion. I'm always looking for new challenges to update and improve my skills in the digital realm.

Available to hire

Passionate about the digital world, I’ve been working in the ecommerce industry for several years, focusing on marketing strategies and performance analysis. I manage Google Ads, Meta/Instagram, and Bing campaigns, and I create e-commerce performance reports to help teams make data-driven decisions.

My curiosity has taken me across countries and industries—from tourism and wine to cultural heritage and fashion. I’m always looking for new challenges to update and improve my skills in the digital realm.

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Language

Italian
Fluent
English
Advanced
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Digital Marketing & E-commerce Coordinator at FFWSRL
June 1, 2021 - October 9, 2025
Project and account management of e-commerce planning and monitoring digital marketing campaigns. Creating e-commerce performance reports. Management of affiliate marketing channels and marketplaces. DEM planning and analysis. Coordination of logistics activities and stock procurement. Tagging implementation using Google Tag Manager. UX A/B testing.
Content Creation & DEM Management at Freelance (Florence)
December 31, 2018 - October 9, 2025
Content creation and DEM management for SMV Canada international wine competition. Technical translations from English, French and Spanish.
Digital Marketing for SMV Canada at Agenza Réseau Italia - Montreal
April 1, 2017 - October 9, 2025
Digital marketing for SMV Canada; Organization and promotion of Desk Italia at the International Tourism and Travel Exhibition in Montreal.
Tour Leader at Leonardo da Vinci Project
April 1, 2015 - October 9, 2025
Tour Leader for Leonardo da Vinci Project

Education

Laurea Magistrale in Design of Sustainable Tourism Systems at Università degli Studi di Firenze
October 1, 2011 - April 2, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Retail, Software & Internet, Professional Services