Veranika

Received bestseller on Amazon USA in 2 categories. Creating advertising strategies for seasonal holidays; Planning and distribution of advertising budgets; Audit of other employees' campaigns; Developing operational guidelines; Analyzing sales performance and identifying opportunities; Process optimization with checklists and testing tools.

Managed full-cycle advertising campaigns across 3 Amazon product lines on US and UK marketplaces and Etsy. Created new campaigns, optimized budgets and bids daily, and tracked performance versus prior periods. Conducted keyword, ASIN, and negative keyword research and performed competitor analysis and trend tracking. Supported growth through SEO-optimized listings and A+ content, and managed the brand store for assigned product lines. Worked closely with buyers and designers, including participation in photo/video shoots for listings and ad creative, and wrote daily Amazon posts to increase visibility and engagement.

Managed a portfolio of 10+ clients across different niches while coordinating a team of 70+ employees. Maintained regular client communication and meetings, provided ongoing task updates, and coordinated across levels with specialists and other departments. Built operational support tools (no-code Slack bot using Google Sheets) to track account manager performance metrics, and wrote training/onboarding materials for new employees.