I'm Gabriela Lemos, a UX/UI Designer based in Spain with a background in graphic design, branding, and digital communications. I enjoy turning complex problems into intuitive interfaces and engaging experiences across web, mobile, and print. With experience in retail marketing, printing, e-learning, and social media, I collaborate with stakeholders and developers to deliver personas, user stories, sitemaps, and polished graphic visuals while keeping users at the center of the design process.

Gabriela Lemos

I'm Gabriela Lemos, a UX/UI Designer based in Spain with a background in graphic design, branding, and digital communications. I enjoy turning complex problems into intuitive interfaces and engaging experiences across web, mobile, and print. With experience in retail marketing, printing, e-learning, and social media, I collaborate with stakeholders and developers to deliver personas, user stories, sitemaps, and polished graphic visuals while keeping users at the center of the design process.

Available to hire

I’m Gabriela Lemos, a UX/UI Designer based in Spain with a background in graphic design, branding, and digital communications. I enjoy turning complex problems into intuitive interfaces and engaging experiences across web, mobile, and print.

With experience in retail marketing, printing, e-learning, and social media, I collaborate with stakeholders and developers to deliver personas, user stories, sitemaps, and polished graphic visuals while keeping users at the center of the design process.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Designer at LRN / Interactive Services
November 30, 2023 - October 9, 2025
Created comprehensive e-learning design concepts for Fortune 500 clients, applying brand guidelines to course prototypes, redesigning entire courses, interactive infographics, and AEM landing pages. Assembled assets (jpg, WMV, mp3) in course authoring tools. Identified accessibility issues and proposed WCAG 2.0-compliant solutions. Collaborated with Instructional Designers, Learning Managers, Lead Designers, Developers, and Business Development to deliver engaging activities and on-brand, scalable learning experiences. Coordinated QA feedback and supported email campaigns using Catalyst. Awarded Three Brandon Hall Group Excellence badges.
Junior UX/UI Designer at What a Story Agency
December 1, 2019 - October 9, 2025
Created personas and workflows, conducted stakeholder interviews, identified user problems, and prototyped approachable and valuable experiences.
UX/UI Designer at What a Story Agency
January 1, 2019 - Present
Researching, designing and prototyping user experiences for web and mobile applications; identifying problems through stakeholder talks and competitive research; collaborating with developers; creating personas and workflows for user stories.
Accounts Assistant at The Shelbourne Hotel
October 31, 2018 - October 9, 2025
Assisted with weekly and monthly cash closing procedures, supported income auditing, and prepared daily revenue reports.
Bartender at The Shelbourne Hotel – Dublin, Ireland
October 1, 2018 - October 9, 2025
Welcomed customers, assessed beverage preferences, recommended drinks, and planned drink menus.
Accounts Assistant at The Shelbourne Hotel – Dublin, Ireland
October 1, 2018 - October 9, 2025
Assisted with weekly and month-end closing procedures related to cash handling; supported income auditor with daily report packs and revenue analysis; monitored cashier variances according to international policies.
Senior Publication Graphic Designer at CDLJP - Chamber of Commerce
February 28, 2018 - October 9, 2025
Layout and schedule of the magazine 'The Lojista JP'; coordinated with advertisers, journalists, and distribution networks; managed design assets for publications.
Senior Publication Graphic Designer at CDLJP CDL (João Pessoa, Brazil)
February 1, 2018 - October 9, 2025
Layout and scheduling of CDL’s magazine The Lojista JP (bi-monthly, distributed to members, journalists, advertisers, and affiliates); branding and creative support for magazine campaigns; remote team collaboration.
Marketing & Graphic Designer/Social Media at Shopping Tambia
November 1, 2013 - October 9, 2025
Created high-quality designs and social media content for internal and external communications; launched new products and campaigns; contributed to a sales-focused marketing strategy. Accomplishments included campaigns generating over $750K in sales in one year, a 30% sales increase and 45% more visitors, recognition by ABRASCE in 2009 for internal marketing, and traffic improvements via SEO and AdWords.
Marketing & Graphic Designer / Social Media at Shopping Center Tambia Tambiá
November 1, 2013 - October 9, 2025
Created marketing materials for campaigns, managed internal and external communications, and maintained social media; contributed to increasing traffic and sales through branding and online presence.

Education

BA Degree in Social Communications & Advertising at IESP Instituto de Educação Superior da Paraíba Cabedelo, Brazil
January 11, 2030 - January 1, 2005
Web Accessibility for Designers at Udemy
January 1, 2021 - October 9, 2025
Human-Computer Interaction Certification at Interaction Design Foundation
January 1, 2019 - October 9, 2025
UX Design 100-hour online UX workshop at Springboard E-learning
January 1, 2017 - October 9, 2025
Imedia Certification - Adobe Creative Suite at Authorized Adobe Training Center
January 1, 2010 - October 9, 2025
BA Degree in Social Communications & Advertising at IESP Instituto de Educação Superior da Paraíba, Cabedelo, Brazil
January 11, 2030 - January 1, 2005

Qualifications

Member of Interaction Design Foundation
January 1, 2019 - October 9, 2025
UX Design - Springboard E-learning (100-hour online mentored workshop)
January 1, 2018 - October 9, 2025
Adobe Creative Suite Certification - Imedia Brasil (Authorized Adobe Training Center)
January 1, 2010 - October 9, 2025
Web Accessibility for Designers
January 1, 2021 - October 9, 2025
Human-Computer Interaction Certification
January 1, 2019 - October 9, 2025
UX Design 100-hour online UX workshop
January 1, 2017 - October 9, 2025
Adobe Creative Suite - Imedia Certification
January 1, 2010 - October 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Education, Software & Internet