Available to hire
I am a Dynamic Digital Media Specialist with over 6+ years of experience driving impactful strategies for youth-focused and social impact organizations. I excel at engaging youth and communities through innovative digital campaigns, app content management, and on-ground activations.
I merge creativity with technology, leveraging AI tools to optimize content creation, design, and digital strategies. I coordinate cross-functional projects from concept to execution, with strong expertise in graphic design, campaign rollout, and digital analytics. I am committed to empowering youth and communities through innovative digital solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Amharic
Advanced
Oromo
Intermediate
Afar
Intermediate
Work Experience
Graphic Designer at ERTAYA Consultancy PLC
January 1, 2021 - January 1, 2021Directed the institute's digital presence, implementing social media strategies to grow brand visibility and enrollment. Created tailored marketing campaigns, generating measurable increases in audience engagement and sales inquiries. Produced high-quality visuals for digital and print media, including posters, infographics, and branding materials. Designed GESS School Program Manuals, fact sheets, and safeguarding materials in Amharic, Afan Oromo, and Afar, ensuring printing and distribution.
Digital Marketing Manager at Golden Sales Training Institute
January 1, 2021 - January 1, 2021Developed Terms of Reference (TORs) and Purchase Requisitions (PRFs) for multiple projects to ensure effective planning and execution. Coordinated cross-functional collaboration with content creators, designers, and printing agencies. Followed up with stakeholders and incorporated field feedback into content and design improvements. Used AI platforms to support ideation, research, content optimization, and performance analysis, enabling more effective and strategic decision-making. Produced creative design solutions and high-quality visuals for both digital and print media, enhancing campaign narratives and event visibility. Designed school program manuals and safeguarding materials.
Digital Specialist at Girl Effect
January 1, 2021 - November 10, 2025Developed and executed in-house digital campaigns for youth-focused initiatives; built influencer partnerships to amplify campaign reach; produced content for social media, newsletters, and internal bulletins; managed platform analytics and audience engagement; oversaw on-ground activation and content production.
Digital Marketing Manager at Golden Sales Training Institute
January 1, 2021 - October 9, 2025Developed digital marketing strategy, campaign planning, and content creation across digital and print channels. Produced high-quality visuals, coordinated with content creators and designers, and managed stakeholder relations. Leveraged AI tools for ideation, content optimization, and performance analysis to enable strategic decision-making. Created program manuals, posters, and field materials; mentored youth advisory panel members on personal branding and career readiness.
Digital Specialist at Girl Effect
January 1, 2021 - PresentLed digital strategy and content creation for youth-focused social impact campaigns. Built digital campaigns, analyzed platform analytics, and drove audience engagement. Created copy for social media, newsletters, and internal bulletins; produced video content. Designed reports, infographics, posters and social graphics; managed Adobe Creative Suite, app content, photography, and video editing. Coordinated cross-functional teams and mentored youth ambassadors.
Digital Marketing Manager at Golden Sales Training Institute
January 1, 2021 - October 9, 2025Developed and implemented marketing campaigns, created TORs and PRFs, coordinated cross-functional teams, and leveraged AI tools for ideation, research, and content optimization to drive audience engagement and inquiries.
Graphic Designer at Ertaya Consultancy PLC
January 1, 2021 - October 9, 2025Directed the institute’s digital presence and graphic design output; produced reports, infographics, posters, social media visuals; coordinated with clients and printing agencies to ensure brand consistency and timely delivery.
Digital & App Management at Girl Effect
January 1, 2021 - PresentLed digital strategy and app-related initiatives, campaign development, audience engagement, and content coordination for youth-focused social impact projects. Built awareness and participation in youth programs using innovative digital solutions. Supported on governance of digital platforms and offline activities with creative collaboration.
Education
Bachelor of Science at Hawassa University
January 1, 2013 - January 1, 2018Bachelor of Science in Electrical and Computer Engineering at Hawassa University
January 1, 2013 - January 1, 2018Master of Project Management at Unity University
January 1, 2020 - January 1, 2022Bachelor of Science in Electrical and Computer Engineering at Hawassa University
January 1, 2013 - January 1, 2018Master of Science in Project Management at Unity University
January 1, 2020 - January 1, 2022Qualifications
Master of Science in Project Management
January 1, 2020 - January 1, 2022Core Skills Certification
January 11, 2030 - October 9, 2025Certificate in Media for the Digital Age
January 11, 2030 - October 9, 2025National Career Expo Participant Certificate
January 11, 2030 - October 9, 2025Industry Experience
Non-Profit Organization, Media & Entertainment, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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