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I'm Graeme White, a Creative Director with 20+ years shaping successful digital campaigns, brand development, and immersive experiences for high-profile clients. I lead multidisciplinary teams with energy and mentorship, consistently driving revenue growth and exceeding KPI targets while ensuring creative efforts align with business objectives. I excel from concept through execution, building design systems, nurturing talent, and delivering global campaigns across multiple locales. I thrive in collaborative environments that push boundaries and deliver measurable results.…I'm Graeme White, a Creative Director with 20+ years shaping successful digital campaigns, brand development, and immersive experiences for high-profile clients. I lead multidisciplinary teams with energy and mentorship, consistently driving revenue growth and exceeding KPI targets while ensuring creative efforts align with business objectives. I excel from concept through execution, building design systems, nurturing talent, and delivering global campaigns across multiple locales. I thrive in collaborative environments that push boundaries and deliver measurable results.

Graeme White

Creative Director, Designer, Brand Designer, +3

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I'm Graeme White, a Creative Director with 20+ years shaping successful digital campaigns, brand development, and immersive experiences for high-profile clients. I lead multidisciplinary teams with energy and mentorship, consistently driving revenue growth and exceeding KPI targets while ensuring creative efforts align with business objectives. I excel from concept through execution, building design systems, nurturing talent, and delivering global campaigns across multiple locales. I thrive in collaborative environments that push boundaries and deliver measurable results.…I'm Graeme White, a Creative Director with 20+ years shaping successful digital campaigns, brand development, and immersive experiences for high-profile clients. I lead multidisciplinary teams with energy and mentorship, consistently driving revenue growth and exceeding KPI targets while ensuring creative efforts align with business objectives. I excel from concept through execution, building design systems, nurturing talent, and delivering global campaigns across multiple locales. I thrive in collaborative environments that push boundaries and deliver measurable results.

Available to hire

I’m Graeme White, a Creative Director with 20+ years shaping successful digital campaigns, brand development, and immersive experiences for high-profile clients. I lead multidisciplinary teams with energy and mentorship, consistently driving revenue growth and exceeding KPI targets while ensuring creative efforts align with business objectives.

I excel from concept through execution, building design systems, nurturing talent, and delivering global campaigns across multiple locales. I thrive in collaborative environments that push boundaries and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Web Services at Reality Plus Games

June 1, 2025 - October 9, 2025

Managed the daily operations of the Creative Services web team, leading designers and developers to deliver Web3 gaming experiences. Focused on the Doctor Who: Worlds Apart project, ensuring cohesive branding and engaging user experiences. Led end-to-end concept development, planning and delivery, and collaborated with Marketing and Back-End Support to produce web assets and immersive online experiences; worked with Game Development to craft in-game assets and world-building.

Freelance Creative Director / Designer

June 1, 2025 - Present

Freelance creative director and designer delivering digital campaigns and brand experiences across clients; overseeing concept-to-delivery as well as design direction, UX/UI and branding for varied projects.

Senior Designer at Codemasters

December 31, 2008 - October 9, 2025

Worked in a close-knit design team responsible for the production of all IP websites, social channels and digital marketing collateral.

Co-Founder & Creative Director at Staak Studio

January 1, 2008 - Present

Co-founded a digital creative services studio; led development of campaigns for gaming, TV, music, finance and non-profit. Won retained contracts with Microsoft and Xbox, supporting marketing and social activities across 43 locales for 6+ years. Managed a cross-functional team of 24 to create award-winning digital campaigns for clients including Xbox, Activision, Channel 4, The Financial Times and the Imperial War Museum. Implemented studio processes and methodologies that increased productivity by 25%.

Lead Designer at Prezence

December 31, 2007 - October 9, 2025

Creative design and Flash coding of artist websites for music labels such as Sony Music, Universal, Polydor, Warner and Atlantic Records. Produced award-winning websites for Madonna, Green Day, Elvis, Justin Timberlake and Kylie Minogue. Created pitches and won projects; conducted regular reviews of the competitive landscape and latest design trends to ensure relevance and effectiveness; pioneered new development techniques in Flash coding.