Available to hire
Hi, I’m Krystine May, a senior marketing, digital and product leader with a track record delivering enterprise-scale web, app, and eCommerce solutions. I excel at guiding cross-functional teams through sprint planning, backlog refinement, QA, and on-time delivery, translating business goals into measurable outcomes that strengthen customer experience and drive growth.
I bridge business, creative, and technical teams to remove blockers, align goals, manage budgets, and drive operational efficiency. I lead with a steady, proactive approach, mentoring teams and delivering operational excellence while maintaining a strong focus on strategy, customer insights, and market impact.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Parental Leave
March 1, 2024 - PresentExtended parental leave to care for child.
Parental Leave
March 1, 2024 - PresentExtended parental leave following role restructuring after Pethealth's acquisition; planning to rejoin the workforce in a full-time capacity.
eCommerce Manager (Web Product Manager) at Pethealth Inc.
February 1, 2024 - October 9, 2025Led migration of our web platforms to Adobe Experience Manager (AEM); managed site content and technical management of websites, a client portal, and a full re-brand rollout. Led daily marketing and eCommerce operations and UX improvements planning and implementation. Responsible for overall strategic planning, A/B testing, QA leadership, process improvements, training, and implementation.
eCommerce Manager (Web Product Manager) at Pethealth Inc.
February 1, 2024 - October 9, 2025Remote client-side role leading the migration of web platforms to AEM, overseeing website content and technical management of websites, client portal, and full re-brand. Directed daily marketing and eCommerce operations, UX improvements, planning and implementation of A/B tests, QA leadership, and process improvements. Also responsible for overall strategic planning and cross-functional collaboration.
eCommerce Manager (Web Product Manager) at Pethealth Inc.
March 1, 2021 - February 1, 2024Led the full migration of 24PetWatch consumer websites to Adobe Experience Manager (AEM), delivering on time and on budget while coordinating cross-functional teams and third-party vendors. Directed end-to-end rollout of the 24Pet brand across web properties, achieving 100% brand consistency. Built and launched the company’s first formal A/B testing program and produced analytics reports translating data into recommendations to improve engagement and conversions.
Senior Project & Account Manager - Agency Side at L'Arche Communications
October 1, 2020 - October 9, 2025Contributed to internal process improvements, led the design, production, and launch of Suzuki Canada’s new website and digital marketing campaigns. Managed client relationships, SOWs, budgets, kickoff meetings, and cross-functional collaboration.
Senior Project & Account Manager at Larch Communications
March 1, 2019 - October 1, 2020Led end-to-end execution of concurrent multi-faceted projects, built standardized intake and requirements processes, and delivered strategic recommendations and budget-optimized solutions for clients including Suzuki Canada and other brands.
Freelance Senior Consultant, Digital Intake & Project Manager - Client Side at RBC
October 1, 2018 - October 9, 2025Received promotion after three months and developed an end-to-end project management process for the entire department, training staff and monitoring adoption. Drove cross-functional collaboration, established risk protocols, and ensured projects met timelines and quality standards. Implemented formal change management and introduced Agile ceremonies to improve velocity.
Senior Consultant Digital Intake & Project Manager - Client Side at RBC
October 1, 2018 - October 9, 2025Freelance role delivering end-to-end digital intake and project management. Developed migration processes for the entire department, trained staff, and monitored adoption.
Freelance Senior Consultant Digital Intake & Project Manager at RBC
January 1, 2018 - October 1, 2018Managed major web development initiatives; built standardized intake and governance; translated technical requirements for non-technical partners; directed resource planning and weekly governance, improving visibility and project execution.
Founder & eCommerce Manager at Babies & Beasts
December 1, 2017 - October 9, 2025Founded and operated a direct-to-consumer eCommerce business specializing in premium technical outerwear for dogs. Oversaw product development, digital merchandising, online marketing, fulfillment, and global sales. Drove a seamless customer experience that supported conversions, repeat purchases, and brand loyalty.
Founder & eCommerce Manager at Babies & Beasts
December 1, 2017 - October 9, 2025Founded and operated a direct-to-consumer premium technical outerwear business for dogs, coordinating apparel for dogs and parents. Oversaw digital merchandising, product development, global sales, online marketing, and fulfillment to ensure a seamless customer experience and repeat purchases.
Senior Account & Project Manager - Agency at Shikatan i Lacroix Design
July 1, 2017 - October 9, 2025Led the design, production, and launch of Suzuki Canada’s new website and digital marketing campaigns. Managed client relationships, cross-functional collaboration, and internal processes; contributed to process standardization, training, and onboarding; led kickoff meetings, SOWs, budgets, and resource planning.
Sr. Account & Project Manager at Shikatan Lacroix Design
July 1, 2017 - October 9, 2025Led client accounts and projects, delivering cross-functional design and production for agency clients; standardized processes and client communications.
Senior Account & Project Manager at Shikatani Lacroix Design
June 1, 2016 - July 1, 2017Led cross-functional teams delivering high-impact digital experiences, including award-winning signage networks, video, and immersive retail environments; contributed to repeat business and client satisfaction.
Associate Marketing Manager - Client Side at TD Bank
February 1, 2015 - October 9, 2025Delivered key projects including Mobile Payments Launch (TD App) and TD Rewards Experiences; led the redesign of Privacy & Security site; managed integrated marketing campaigns and web/app development across Personal Banking, Insurance and Wealth; handled client collateral requests and vendor relationships; led cross-functional planning and adoption.
Associate Marketing Manager at TD Bank
April 1, 2012 - February 1, 2015Led large-scale digital marketing initiatives with budgets up to $1M; oversaw cross-functional teams and launched platform updates; partnered with executives to shape strategy across mobile payments and rewards programs.
Senior Digital Project Manager at MacLaren MRM
March 1, 2012 - October 9, 2025Led digital project delivery across multiple client engagements, guiding cross-functional teams and implementing best practices for planning and execution.
Digital Project Manager at MacLaren MRM
March 1, 2012 - October 9, 2025Directed digital projects for multiple brands; managed cross-functional teams and timelines.
Founder & eCommerce Manager at Babies & Beasts
August 1, 2011 - December 1, 2017Led end-to-end product development for a pet outerwear line, built a multi-channel digital presence (Shopify/Magento, paid media, social content) and delivered a complete product line. Oversaw multi-channel operations, supplier sourcing, QA, trade shows, and online fulfillment.
Web Product Manager at McLaren MRM
May 1, 2010 - March 1, 2012Directed multi-channel digital projects (web design/development, branding, video, campaigns); implemented standardized processes to improve efficiency and delivery.
Senior Digital Project Manager at Euro RSCG
February 1, 2010 - October 9, 2025Managed digital projects across agency clients, collaborating with creative and technical teams, and overseeing timelines, budgets, and stakeholder communications.
Senior Digital Project Manager at Sharp e Blackmore Euro RSCG
February 1, 2010 - October 9, 2025Led digital project management; collaborated with creative and technical teams to improve delivery timelines.
Senior Digital Project Manager at Sharpie / Euro RSCG
November 1, 2008 - February 1, 2010Led digital project management for multiple campaigns; coordinated cross-functional teams to meet client objectives.
Engagement Manager (Digital Project Manager) at Organic Inc. Family Communications
November 1, 2008 - October 9, 2025Led end-to-end digital projects; migrated intranets, managed client relationships, trained teams, and drove adoption of new processes.
Engagement Manager (Digital Project Manager) at Organic Inc. / Family Communications
November 1, 2008 - October 9, 2025Managed client engagements, pacing, and deliverables for digital projects.
Engagement Manager (Digital Project Manager) at Organic Inc.
April 1, 2007 - November 1, 2008Managed digital engagement programs for clients; balanced client needs with production capabilities and delivered projects on time.
Web Product Manager at Organic Inc.
April 1, 2007 - October 9, 2025Oversaw daily web product operations including site content optimization, merchandising, data accuracy, cross-channel campaigns, and on-site experience enhancements. Managed product setup and catalog accuracy, ensuring compelling content and imagery. Collaborated with UX to feedback on site design and QA.
Web Product Manager at Organic Inc. / Family Communications
April 1, 2007 - October 9, 2025Oversaw web product management, digital marketing, site content optimization, eCommerce operations, and asset management.
Web Developer
May 1, 2005 - April 1, 2007Developed and maintained client websites; contributed to project scoping and delivery.
Education
Chartered Marketer (CM) Designation at Canadian Marketing Association
January 11, 2030 - January 1, 2025Graphic Communications Management at Ryerson University
January 11, 2030 - January 1, 2006Multimedia Production & Design Technician at Ryerson University
January 11, 2030 - January 1, 2004Chartered Marketer (CM) Designation at Canadian Marketing Association
January 11, 2030 - January 1, 2025Graphic Communications Management at Ryerson University
January 11, 2030 - January 1, 2006Multimedia Production & Design Technician at Humber College
January 11, 2030 - January 1, 2004Google Analytics Certificate at Google
January 11, 2030 - October 9, 2025Chartered Marketer (CM) Designation at George Brown College
January 1, 2025 - January 1, 2025Qualifications
Chartered Marketer (CM) Designation
January 11, 2030 - January 1, 2025Google Analytics Certification
January 11, 2030 - October 9, 2025Chartered Marketer (CM) Designation
January 11, 2030 - January 1, 2025Google Analytics Certificate
January 11, 2030 - October 9, 2025Autodesk Revit User Certification
January 1, 2025 - January 1, 2025Canadian Marketing Association Certification
January 1, 2025 - January 1, 2025Google Agile Practices & Principles
January 11, 2030 - January 7, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Education
Experience Level
Expert
Expert
Expert
Expert
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Expert
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