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I am a results-driven Digital Marketing Specialist with over 6 years of experience in Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing. My journey in marketing has been fueled by a passion for data-driven strategies and creative problem-solving. I enjoy optimizing campaigns to boost ROI, engagement, and conversions while mentoring teams to achieve their best. Outside of work, I'm constantly learning about emerging digital trends and technologies to enhance my skills.…I am a results-driven Digital Marketing Specialist with over 6 years of experience in Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing. My journey in marketing has been fueled by a passion for data-driven strategies and creative problem-solving. I enjoy optimizing campaigns to boost ROI, engagement, and conversions while mentoring teams to achieve their best. Outside of work, I'm constantly learning about emerging digital trends and technologies to enhance my skills.

SHAGUFTA SHIREEN

PPC Manager, Digital Marketer, Content Creator, +7

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I am a results-driven Digital Marketing Specialist with over 6 years of experience in Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing. My journey in marketing has been fueled by a passion for data-driven strategies and creative problem-solving. I enjoy optimizing campaigns to boost ROI, engagement, and conversions while mentoring teams to achieve their best. Outside of work, I'm constantly learning about emerging digital trends and technologies to enhance my skills.…I am a results-driven Digital Marketing Specialist with over 6 years of experience in Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing. My journey in marketing has been fueled by a passion for data-driven strategies and creative problem-solving. I enjoy optimizing campaigns to boost ROI, engagement, and conversions while mentoring teams to achieve their best. Outside of work, I'm constantly learning about emerging digital trends and technologies to enhance my skills.

Available to hire

I am a results-driven Digital Marketing Specialist with over 6 years of experience in Performance Marketing, Programmatic Advertising, SEO, and Social Media Marketing. My journey in marketing has been fueled by a passion for data-driven strategies and creative problem-solving. I enjoy optimizing campaigns to boost ROI, engagement, and conversions while mentoring teams to achieve their best. Outside of work, I’m constantly learning about emerging digital trends and technologies to enhance my skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Fluent

Work Experience

PPC & Meta Ads Manager at Self-Employed / Freelance

January 1, 2022 - Present

Managed Google Ads (Search, Display, Performance Max) and Meta campaigns for local e-commerce and service clients. Conducted keyword and audience research, built campaigns, and optimized budgets across acquisition stages. Reduced CPL by 30% through A/B testing ad copies, improved targeting, and landing page optimization. Delivered detailed performance reports with growth insights and optimization recommendations.

DV360 & Google Ads Campaign Manager at Google Operations Center (GOC)

July 1, 2024 - October 9, 2025

Managed end-to-end DV360 & Google Ads campaigns across Display, Video, and Mobile. Handled targeting, pacing, and creative rotations; ensured compliance with IAS/MOAT brand safety standards. Implemented Floodlight & GA4 tracking, building remarketing and 1P/3P audience segments. Produced actionable performance reports, identifying optimization levers across CTR, CPA, and pacing.

Google Ads Campaign QA Analyst at Cognizant Technology Solutions

May 1, 2022 - October 9, 2025

Supported Google Ads campaign QA, hierarchy mapping, and advertiser onboarding for LCS & SMB clients. Analyzed campaign performance and identified structural & optimization improvements. Trained new analysts and improved process efficiency by 25%, ensuring consistent campaign quality.

PPC & Meta Ads Manager at Freelance

January 1, 2022 - Present

Managed Google Ads (Search, Display, PMax) and Meta campaigns for local e-commerce & service clients. Conducted keyword and audience research, built campaigns, and optimized budgets across acquisition stages. Reduced CPL by 30% via A/B tested ad copies, improved targeting, and landing page optimization. Delivered detailed performance reports highlighting growth insights and optimization recommendations.

Campaign Manager - DV360 & Google Ads at Google Operations Center (GOC)

July 1, 2024 - October 9, 2025

Campaign QA Analyst – Google Ads at Cognizant Technology Solutions

May 1, 2022 - October 9, 2025

PPC & Meta Ads Manager at Freelance

January 1, 2022 - Present

Managed Google Ads (Search, Display, PMax) and Meta campaigns for local e-commerce & service clients. Conducted keyword & audience research, built campaigns, and optimized budgets across acquisition stages. Reduced CPL by 30% via A/B tested ad copies, improved targeting, and landing page optimization. Delivered detailed performance reports highlighting growth insights and optimization recommendations.

DV360 & Google Ads Campaign Manager at Google Operations Center (GOC)

July 1, 2024 - October 9, 2025

PPC Analyst at Cognizant Technology Solutions

May 1, 2022 - October 9, 2025

Digital Marketing Research Senior Associate at Google Operations Center (via Accenture)

July 1, 2024 - July 1, 2024

Managed DV360 & Google Ads campaigns for global clients across Display, Video, and YouTube. Improved ROAS by 35% and reduced CPL by 25% through data-driven optimizations. Set up Floodlight tags, conversion tracking, and Looker dashboards for performance analysis. Trained and mentored new team members on campaign trafficking and pacing strategies.

Senior Process Executive, Digital Ads Operations at Cognizant Technology Solutions

May 1, 2022 - May 1, 2022

Handled Google Ads and Programmatic campaigns ensuring 99% accuracy and timely delivery. Managed LCS client communications, resolving ad policy and tracking issues. Coordinated with creative and analytics teams for audience targeting and campaign approvals. Conducted process training sessions to improve productivity and QA standards.

Freelance Digital Marketing Specialist at Remote

January 1, 2022 - November 21, 2025

Executed Meta Ads and Google Ads campaigns for clients across APAC, EMEA, and AMER regions. Increased engagement by +40% and reduced CPL by –30% using A/B tested creatives. Developed SEO-driven content strategies that improved website traffic by 50% in 3 months. Built GA4 & Looker Studio dashboards for reporting and performance tracking.