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Hi, I’m Vera Mendes—a creative and data-driven social media leader with 5+ years of experience shaping brand narratives across multi-market campaigns in FMCG and healthcare. I excel at editorial strategy, community engagement, and cross-functional collaboration to drive growth and measurable ROI across platforms like Instagram, TikTok, and LinkedIn. I thrive turning insights into action—from audience segmentation and channel strategy to creative direction and content localization—while keeping brand tone and regulatory guidelines in check. I’ve led global and regional campaigns, built scalable processes, and partnered with marketing, medical, legal, and corporate teams to deliver compelling, compliant content.…Hi, I’m Vera Mendes—a creative and data-driven social media leader with 5+ years of experience shaping brand narratives across multi-market campaigns in FMCG and healthcare. I excel at editorial strategy, community engagement, and cross-functional collaboration to drive growth and measurable ROI across platforms like Instagram, TikTok, and LinkedIn. I thrive turning insights into action—from audience segmentation and channel strategy to creative direction and content localization—while keeping brand tone and regulatory guidelines in check. I’ve led global and regional campaigns, built scalable processes, and partnered with marketing, medical, legal, and corporate teams to deliver compelling, compliant content.

Vera Mendes

Social Media Manager, Content Creator, Content Strategist, +2

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Hi, I’m Vera Mendes—a creative and data-driven social media leader with 5+ years of experience shaping brand narratives across multi-market campaigns in FMCG and healthcare. I excel at editorial strategy, community engagement, and cross-functional collaboration to drive growth and measurable ROI across platforms like Instagram, TikTok, and LinkedIn. I thrive turning insights into action—from audience segmentation and channel strategy to creative direction and content localization—while keeping brand tone and regulatory guidelines in check. I’ve led global and regional campaigns, built scalable processes, and partnered with marketing, medical, legal, and corporate teams to deliver compelling, compliant content.…Hi, I’m Vera Mendes—a creative and data-driven social media leader with 5+ years of experience shaping brand narratives across multi-market campaigns in FMCG and healthcare. I excel at editorial strategy, community engagement, and cross-functional collaboration to drive growth and measurable ROI across platforms like Instagram, TikTok, and LinkedIn. I thrive turning insights into action—from audience segmentation and channel strategy to creative direction and content localization—while keeping brand tone and regulatory guidelines in check. I’ve led global and regional campaigns, built scalable processes, and partnered with marketing, medical, legal, and corporate teams to deliver compelling, compliant content.

Available to hire

Hi, I’m Vera Mendes—a creative and data-driven social media leader with 5+ years of experience shaping brand narratives across multi-market campaigns in FMCG and healthcare. I excel at editorial strategy, community engagement, and cross-functional collaboration to drive growth and measurable ROI across platforms like Instagram, TikTok, and LinkedIn.

I thrive turning insights into action—from audience segmentation and channel strategy to creative direction and content localization—while keeping brand tone and regulatory guidelines in check. I’ve led global and regional campaigns, built scalable processes, and partnered with marketing, medical, legal, and corporate teams to deliver compelling, compliant content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

French

Advanced

Spanish; Castilian

Advanced

Dutch

Beginner

Work Experience

Regional Social Media Manager at Boehringer Ingelheim

March 1, 2025 - October 9, 2025

Led content creation and strategy for B2B (physicians) and B2C (patients) digital campaigns across Europe. Developed audience segmentation and channel strategies based on behavioural insights and content performance for LinkedIn, Meta, Google Ads and Medscape. Localised global campaigns to meet regional needs, ensuring alignment with brand tone and regulatory guidelines. Partnered cross-functionally with regional brand, medical, legal, and communications teams for seamless content adaptation. Co-created community management strategies with brand and corporate affairs teams to drive long-term engagement and trust. Tracked and analysed KPIs across digital touchpoints (web, social, search, third-party platforms like Medscape) to inform optimisation and innovation. Oversaw media budget, promoting cost-effective, scalable content production through in-house resources and agency partnerships. Acted as creative lead for regional content production: briefing, directing shoots, and ensuring bra

Global Social Media Specialist at Rituals

January 1, 2023 - October 9, 2025

Led global social media operations, overseeing a team of two and implementing processes to ensure content quality and alignment across channels. Spearheaded social commerce integration across Meta, TikTok, Pinterest. Produced monthly multi-platform content aligned with the editorial calendar and global marketing strategy. Led content briefing and revision with in-house agency for design and copy. Coordinated with e-commerce, CRM, and content teams to ensure efficiency and consistency. Delivered monthly performance reports and social listening insights, transforming data into actionable next steps.

Global Social Media Assistant at NMQ Digital agency

December 1, 2021 - October 9, 2025

Owned planning and scheduling for Facebook, Instagram, X (Twitter), and Pinterest content. Created social media guidelines and playbooks to guide consistent brand expression. Monitored platforms in real time to capture opportunities and pre-empt issues. Worked closely with global teams to align on social media rollout strategies.

Market Account Manager at Cerveja Musa

July 1, 2020 - October 9, 2025

Led brand expansion in the Spanish market across retail and hospitality channels. Supported e-commerce and email marketing initiatives through content and data insights. Collaborated on cross-market storytelling for new audiences.

On Trade Field Sales Executive at Diageo

December 1, 2019 - October 9, 2025

Developed brand presence through local events and on-premise activations. Built strategic partnerships with stakeholders and agencies to improve brand exposure. Championed digital-first brand storytelling within traditional channels.

Trainee at Sonae MC

July 1, 2018 - October 9, 2025

Assist expansion managers in the opening of new stores. Present the Meu Super project to potential clients.

Digital Marketing Intern at Vodafone

January 1, 2017 - October 9, 2025

Development of different digital projects to improve the performance of the website pages, on desktop and mobile devices. Analysis of the main KPIs of the website and e-commerce pages.