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I'm a multimedia journalist, senior editor and content manager with broad experience covering social, political, lifestyle, and culture topics. Based in Berlin, I thrive under pressure, I am fluent in multi-format storytelling and enjoy leading cross-functional teams. I have worked for major media brands like Rai and Microsoft News, and I specialize in audience behavior, social media platform nuances, SEO strategies, and analytics. I have produced features for Meer Magazin(e) (Wall Street International) and Nasty Magazine, conducted longform interviews, and collaborated with clients on communications strategies for the German market. My reporting has focused on European politics, labor mobility, housing, migration, gender and queer rights, all from a base in Berlin.…I'm a multimedia journalist, senior editor and content manager with broad experience covering social, political, lifestyle, and culture topics. Based in Berlin, I thrive under pressure, I am fluent in multi-format storytelling and enjoy leading cross-functional teams. I have worked for major media brands like Rai and Microsoft News, and I specialize in audience behavior, social media platform nuances, SEO strategies, and analytics. I have produced features for Meer Magazin(e) (Wall Street International) and Nasty Magazine, conducted longform interviews, and collaborated with clients on communications strategies for the German market. My reporting has focused on European politics, labor mobility, housing, migration, gender and queer rights, all from a base in Berlin.

Roberta Jessy Frascarelli

Writer, Content Creator, Content Producer, +5

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I'm a multimedia journalist, senior editor and content manager with broad experience covering social, political, lifestyle, and culture topics. Based in Berlin, I thrive under pressure, I am fluent in multi-format storytelling and enjoy leading cross-functional teams. I have worked for major media brands like Rai and Microsoft News, and I specialize in audience behavior, social media platform nuances, SEO strategies, and analytics. I have produced features for Meer Magazin(e) (Wall Street International) and Nasty Magazine, conducted longform interviews, and collaborated with clients on communications strategies for the German market. My reporting has focused on European politics, labor mobility, housing, migration, gender and queer rights, all from a base in Berlin.…I'm a multimedia journalist, senior editor and content manager with broad experience covering social, political, lifestyle, and culture topics. Based in Berlin, I thrive under pressure, I am fluent in multi-format storytelling and enjoy leading cross-functional teams. I have worked for major media brands like Rai and Microsoft News, and I specialize in audience behavior, social media platform nuances, SEO strategies, and analytics. I have produced features for Meer Magazin(e) (Wall Street International) and Nasty Magazine, conducted longform interviews, and collaborated with clients on communications strategies for the German market. My reporting has focused on European politics, labor mobility, housing, migration, gender and queer rights, all from a base in Berlin.

Available to hire

I’m a multimedia journalist, senior editor and content manager with broad experience covering social, political, lifestyle, and culture topics. Based in Berlin, I thrive under pressure, I am fluent in multi-format storytelling and enjoy leading cross-functional teams. I have worked for major media brands like Rai and Microsoft News, and I specialize in audience behavior, social media platform nuances, SEO strategies, and analytics.

I have produced features for Meer Magazin(e) (Wall Street International) and Nasty Magazine, conducted longform interviews, and collaborated with clients on communications strategies for the German market. My reporting has focused on European politics, labor mobility, housing, migration, gender and queer rights, all from a base in Berlin.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Portuguese

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Freelance Journalist at Self-employed / Freelance

June 1, 2024 - Present

Current work in Berlin covering politics, arts, and music; producing articles, features, and commentary; developing content strategies and contributing to public discourse.

Content Writer, Social Media Manager & Copywriter at K&K Social Resources and Development GmbH

October 1, 2023 - Present

Generated engaging content across topics, conducted news reporting, edited material for accuracy, and implemented SEO strategies to improve visibility.

Freelance Features Writer and Communications Specialist at Self-employed / Freelance

June 1, 2024 - Present

Wrote and edited high-quality features, conducted research and interviews on German and EU-related political issues; produced long-form features for Meer Magazin(e) and Nasty Magazine; advised clients on communications strategies for the German market.

Content Marketing Manager at K & K Talents GmbH

October 1, 2023 - March 1, 2024

Responsible for all marketing copy and content across all digital platforms for an international recruitment agency specializing in IT, health care, logistics and manufacturing across Europe and beyond.

Senior News Editor and SEO Manager at MSN Italia (MSN Italy)

January 1, 2020 - December 31, 2023

In a fast-paced multilingual newsroom, researched, wrote, edited and refreshed digital news reports across politics, lifestyle, science, fashion and more; monitored audience trends and used SEO tools for content performance; trained to be SEO manager.

Senior News Editor at MSN Italia (MSN Italy)

January 1, 2017 - December 31, 2019

Researched and edited digital news on politics, lifestyle, science, and fashion; monitored editorial calendars, optimized content with SEO strategies, and led multilingual newsroom activities.

Freelance Writer and Music Writer at Zero.eu

January 1, 2013 - January 1, 2018

Produced multimedia stories on political, social and cultural topics for a young, trend-focused audience; reported on local and international music scenes; contributed to the magazine’s editorial identity.

Reporter at Corriere della Sera

January 1, 2015 - January 1, 2016

Researched and wrote short news articles on culture, music and art contributing to Rome’s artistic scene; covered exhibitions, concerts and events; supported senior editors with fact-checking and sourcing.

Working student at Rai, Rome, Italy

January 1, 2009 - December 31, 2016

Supported a daily lifestyle show by conducting research, preparing materials, and managing day-to-day editorial tasks in a fast-paced national broadcast setting.