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I am a Creative Director and Designer with over 20 years of experience in communication, branding, and digital innovation. I have led strategic projects for global brands such as Coca-Cola, Petrobras, UNESCO, Telecine, and Cyrela, integrating design, technology, AI, and immersive experiences to deliver impactful creative solutions. As a founder and leader, I structure internal processes, drive collaborative design thinking, and lead multidisciplinary teams across branding, design, and innovation. I am hands-on, bridging strategy and execution, and I love blending AI, gamification, and immersive experiences to create meaningful connections between brands and people.…I am a Creative Director and Designer with over 20 years of experience in communication, branding, and digital innovation. I have led strategic projects for global brands such as Coca-Cola, Petrobras, UNESCO, Telecine, and Cyrela, integrating design, technology, AI, and immersive experiences to deliver impactful creative solutions. As a founder and leader, I structure internal processes, drive collaborative design thinking, and lead multidisciplinary teams across branding, design, and innovation. I am hands-on, bridging strategy and execution, and I love blending AI, gamification, and immersive experiences to create meaningful connections between brands and people.

Alexandre Souza

Creative Director, Art Director, Designer, +2

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I am a Creative Director and Designer with over 20 years of experience in communication, branding, and digital innovation. I have led strategic projects for global brands such as Coca-Cola, Petrobras, UNESCO, Telecine, and Cyrela, integrating design, technology, AI, and immersive experiences to deliver impactful creative solutions. As a founder and leader, I structure internal processes, drive collaborative design thinking, and lead multidisciplinary teams across branding, design, and innovation. I am hands-on, bridging strategy and execution, and I love blending AI, gamification, and immersive experiences to create meaningful connections between brands and people.…I am a Creative Director and Designer with over 20 years of experience in communication, branding, and digital innovation. I have led strategic projects for global brands such as Coca-Cola, Petrobras, UNESCO, Telecine, and Cyrela, integrating design, technology, AI, and immersive experiences to deliver impactful creative solutions. As a founder and leader, I structure internal processes, drive collaborative design thinking, and lead multidisciplinary teams across branding, design, and innovation. I am hands-on, bridging strategy and execution, and I love blending AI, gamification, and immersive experiences to create meaningful connections between brands and people.

Available to hire

I am a Creative Director and Designer with over 20 years of experience in communication, branding, and digital innovation. I have led strategic projects for global brands such as Coca-Cola, Petrobras, UNESCO, Telecine, and Cyrela, integrating design, technology, AI, and immersive experiences to deliver impactful creative solutions.

As a founder and leader, I structure internal processes, drive collaborative design thinking, and lead multidisciplinary teams across branding, design, and innovation. I am hands-on, bridging strategy and execution, and I love blending AI, gamification, and immersive experiences to create meaningful connections between brands and people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Creative Performance Director at Thunder Mustard

July 31, 2025 - October 9, 2025

Led the creative department and supported founders in scaling the business. Managed Coca-Cola Company account, coordinating projects with major LATAM bottlers and, more recently, with clients in Asia. Guided the creative team and built processes to address strategic and operational project challenges. Implemented design system platforms, custom generative AI, creative automation systems, and initiatives in gamification and immersive experiences. Maintained focus on delivering high-performance results with tangible brand impact.

Project & Technology Manager at 3mais

September 30, 2021 - October 9, 2025

Liderei a gestão de projetos de tecnologia e conduzi o processo de transformação digital da agência. Apoiei iniciativas de inovação criativa impulsionadas pela tecnologia, conectando estratégia e execução. Coordenei Design Thinking e metodologias ágeis, estimulando cocriação e aumentando eficiência e qualidade das entregas. Integrei gestão estratégica, pensamento analítico e práticas colaborativas para gerar valor real e sustentável nos projetos.

Founding Partner & Creative Director at Sowsim

January 1, 2013 - Present

Fundador e Diretor Criativo Associado responsável pelos pilares de Branding, Design e Inovação Criativa. Estruturei processos internos, metodologias colaborativas e formatos de workshops imersivos baseados em Design Thinking. Liderei projetos de branding e diagnósticos para startups e empresas consolidadas, criando experiências físicas e digitais que fortalecem a cultura organizacional e ampliam a conexão entre marcas e pessoas. Atuei de forma hands-on, transitando entre estratégia e execução, desenvolvendo soluções que integram IA, gamificação e experiências imersivas.

Co-Founder & Visual Artist & Designer at Cayman Studio

December 31, 2012 - October 9, 2025

Co-Fundador e Visual Artist & Designer da Cayman, estúdio especializado em ilustração 2D/3D, retoque high-end, modelagem 3D, animação 2D, motion design e web design. Liderei a direção criativa e a produção artística, desenvolvendo soluções visuais inovadoras em formatos físicos e digitais. Estruturei pipelines e processos criativos, assegurando qualidade, consistência e eficiência nas entregas. Conciliei direção artística com gestão operacional, impulsionando o crescimento e a consolidação do estúdio no mercado publicitário. Atendi grandes marcas como Bob’s, Petrobras, BNDES, Fundação Roberto Marinho, entre outras.

Art Director at Havas Creative Network

December 31, 2010 - October 9, 2025

Diretor de Arte atuando em campanhas e concorrências para os principais clientes da agência. Contribuí para o desenvolvimento de conceitos criativos e narrativas visuais, alinhados à estratégia de cada marca. Trabalhei em equipes multidisciplinares, colaborando na execução de campanhas integradas em diferentes formatos e mídias.

Creative Performance Director at Thunder Mustard

July 1, 2025 - October 9, 2025

Structured and led the creative department, supporting founders in the company’s growth. Worked on Coca-Cola Company accounts, managing projects with major bottlers across Latin America and Asia. As Creative Performance Director, led the creative team and developed processes to address strategic and operational challenges. Implemented design system platforms, customized generative AI, creative automation systems, and gamification and immersive experiences initiatives. Maintained focus on delivering high-performance results with real brand impact.

Project & Technology Manager at 3mais

September 1, 2021 - October 9, 2025

Led technology project management and the agency’s digital transformation. Supported creative innovation initiatives powered by technology, bridging strategy and execution. Coordinated Design Thinking processes and agile methodologies, fostering co-creation while enhancing efficiency and delivery quality. Integrated strategic management, analytical thinking, and collaborative practices to deliver tangible and sustainable value across projects.

Founding Partner & Creative Director at Sowsim

January 1, 2013 - Present

Founder and Creative Director at Sowsim, responsible for the pillars of Branding, Design, and Creative Innovation. Structured internal processes, collaborative methodologies, and immersive workshop formats grounded in Design Thinking. Led branding and diagnostic projects for startups and established companies, creating physical and digital experiences that strengthen organizational culture and deepen brand–people connections. Worked hands-on across strategy and execution. Developed creative solutions integrating AI, gamification, and immersive experiences.

Visual Artist & Designer Co-Founder at Cayman Studio

December 1, 2012 - October 9, 2025

Co-Founder and Visual Artist & Designer at Cayman Studio, specializing in 2D/3D illustration, high-end retouching, 3D modeling, 2D animation, motion design, and web design. Led creative direction and artistic production, developing innovative visual solutions across physical and digital formats. Structured pipelines and creative processes, ensuring quality, consistency, and efficiency in project deliveries. Balanced artistic direction with operational management to grow the studio in the advertising market. Clients included Bob’s, Petrobras, BNDES, Fundação Roberto Marinho, among others.

Art Director at Havas Creative Network

January 1, 2010 - October 9, 2025

Art Director on campaigns and pitches for the agency’s top clients. Contributed to the development of creative concepts and visual narratives, aligned with brand strategy. Collaborated within multidisciplinary teams to execute integrated campaigns across formats and media. Served major clients such as Telecine, Cyrela, Petrobras, Eletrobras, Globosat, Jornal Extra, among others.