I am a digital marketing professional with experience in content strategy, social media, and data analysis to optimize digital campaigns. I have worked on digitalization projects for restaurants and brands, developing KPIs, customer journeys, and engagement strategies that combine creativity and analytics. What sets me apart is my ability to integrate technology and behavioral economics into effective marketing strategies, focusing on enhancing the customer experience while driving measurable results. I am proactive, analytical, and creative, and I enjoy turning ideas into concrete digital actions that generate impact.

Silvia Horta Miranda

I am a digital marketing professional with experience in content strategy, social media, and data analysis to optimize digital campaigns. I have worked on digitalization projects for restaurants and brands, developing KPIs, customer journeys, and engagement strategies that combine creativity and analytics. What sets me apart is my ability to integrate technology and behavioral economics into effective marketing strategies, focusing on enhancing the customer experience while driving measurable results. I am proactive, analytical, and creative, and I enjoy turning ideas into concrete digital actions that generate impact.

Available to hire

I am a digital marketing professional with experience in content strategy, social media, and data analysis to optimize digital campaigns. I have worked on digitalization projects for restaurants and brands, developing KPIs, customer journeys, and engagement strategies that combine creativity and analytics.

What sets me apart is my ability to integrate technology and behavioral economics into effective marketing strategies, focusing on enhancing the customer experience while driving measurable results. I am proactive, analytical, and creative, and I enjoy turning ideas into concrete digital actions that generate impact.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Communications and Operations at Sienna Ice Cream Shop
September 1, 2025 - October 9, 2025
Managed the company’s social media presence (Instagram and TikTok), including content planning, visual design, copywriting, and video creation. Designed, maintained, and updated the corporate website, including the implementation of an e-commerce platform for product sales and distribution. Produced photo and video content for social media, website, and marketing campaigns.
Intern, Human Resource Department at TotalEnergies
March 1, 2025 - October 9, 2025
Supported and coordinated CSR initiatives and large-scale corporate events with 100+ participants, contributing to a 15% increase in employee engagement. Designed and produced audiovisual and written content for internal communication channels, effectively reaching over 1,000 employees. Collaborated on the development of a new corporate intranet to optimize the distribution of internal communications, leveraging various digital platforms and tools. Provided ongoing assistance in internal communication strategies, ensuring message consistency and alignment with corporate values. Translated and adapted corporate materials across English, French, and Spanish, facilitating cross-market communication and engagement.
Event promoter and hostess at EULEN Group
December 31, 2024 - October 9, 2025
Managed customer reception and product promotion during 30+ brand events across Spain. Supported sales campaigns that generated a 15% increase in client acquisition. Collaborated with diverse teams of 10+ to deliver seamless event experiences.

Education

Bachelor's Degree in Marketing at ESIC University
January 1, 2020 - January 1, 2024
Higher Degree in Digital Business at ESIC University
January 1, 2020 - January 1, 2025
International Business Consultancy – Exchange Program at Fontys University of Applied Sciences
January 11, 2030 - October 9, 2025

Qualifications

Driving License
January 11, 2030 - October 9, 2025
Leadership with emotional intelligence
January 11, 2030 - October 9, 2025
Business digitalization
January 11, 2030 - October 9, 2025
Elements of AI
January 11, 2030 - October 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet

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