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I'm Tim Kraft, a Growth & SEO Leader based in Montreal, QC. I build compound, measurable customer acquisition systems, scale content operations, fix technical SEO, and align product lifecycle marketing to revenue. I thrive on turning data into action and leading cross-functional teams to ship results. Here's a bit more about me: I love exploring GEO trends, refining roadmaps, and partnering with analytics, engineering, and operations to drive sustainable growth across organic and other channels.…I'm Tim Kraft, a Growth & SEO Leader based in Montreal, QC. I build compound, measurable customer acquisition systems, scale content operations, fix technical SEO, and align product lifecycle marketing to revenue. I thrive on turning data into action and leading cross-functional teams to ship results. Here's a bit more about me: I love exploring GEO trends, refining roadmaps, and partnering with analytics, engineering, and operations to drive sustainable growth across organic and other channels.

Tim Kraft

Growth Marketer, SEO Expert, Marketing Strategist, +4

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I'm Tim Kraft, a Growth & SEO Leader based in Montreal, QC. I build compound, measurable customer acquisition systems, scale content operations, fix technical SEO, and align product lifecycle marketing to revenue. I thrive on turning data into action and leading cross-functional teams to ship results. Here's a bit more about me: I love exploring GEO trends, refining roadmaps, and partnering with analytics, engineering, and operations to drive sustainable growth across organic and other channels.…I'm Tim Kraft, a Growth & SEO Leader based in Montreal, QC. I build compound, measurable customer acquisition systems, scale content operations, fix technical SEO, and align product lifecycle marketing to revenue. I thrive on turning data into action and leading cross-functional teams to ship results. Here's a bit more about me: I love exploring GEO trends, refining roadmaps, and partnering with analytics, engineering, and operations to drive sustainable growth across organic and other channels.

Available to hire

I’m Tim Kraft, a Growth & SEO Leader based in Montreal, QC. I build compound, measurable customer acquisition systems, scale content operations, fix technical SEO, and align product lifecycle marketing to revenue. I thrive on turning data into action and leading cross-functional teams to ship results.

Here’s a bit more about me: I love exploring GEO trends, refining roadmaps, and partnering with analytics, engineering, and operations to drive sustainable growth across organic and other channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Director of Marketing at Elios Media Group (EMG)

December 31, 2025 - October 9, 2025

Remote leadership driving growth initiatives. Drove the first acquisitions affiliate program to $800k+ revenue; owned strategy, tracking, and optimization. Shipped full-funnel measurement (OKRs, GA4, Amplitude, dashboards) enabling budget reallocation to highest-ROI channels. Built automated research pipelines to cut insight lead time by >70%. Led email lifecycle uplift (infrastructure, segmentation, flows) of 54%, exceeding external vendor costs by sustainable margins. Pushed data-driven website redesigns achieving high-priority CTAs, materially improving conversion and email capture rates across key sections. Implemented GEO tactics to rank across LLMs and create positive brand positioning across AI during the first wave of industry recognition; consistently kept up to date on new studies to refine skills.

Editor in Chief at MovieWeb (Valnet)

December 31, 2023 - October 9, 2025

Orchestrated SEO/content strategy that increased organic visibility by +1,242% (Sistrix) while stabilizing Discover/organic mix. Managed a multi-timezone editorial team (8 full-time editors, +100 freelance writers) with a P&L-aligned content budget; prioritized formats that raised RPM and retention. Implemented on-page systematization, internal linking, and schema patterns scalable to thousands of articles.

Jr. Product Manager / Managing Editor (HotCars) at Valnet

December 31, 2021 - October 9, 2025

Partnered with content/product/engineering/SEO on RICE-prioritized tool launches (briefing framework, link modules) that improved category rankings. Codified repeatable on-page/cluster playbooks and editorial QA, increasing publish velocity and quality. Provided analytics for editorial team of 5 FTE and +50 freelance writers; visualized data with Data Studio and in-house tools.

Digital Content Specialist (Part-Time) at CTV News

January 31, 2020 - October 9, 2025

Planned and executed a daily digital content calendar across site and social to drive engagement and timely coverage. Edited and published articles, headlines, and video captions for clarity and CP-style consistency, maintaining brand voice. Monitored web and social metrics to optimize headlines, cadence, and distribution. Researched industry trends and competitors to inform packaging and improve relevance of breaking and evergreen content.

Senior Director of Marketing at Elios Media Group (EMG)

January 1, 2025 - October 9, 2025

Senior Director of Marketing at Elios Media Group (EMG). Led first acquisition affiliate program to +$800k incremental revenue; owned strategy, tracking, and optimization across channels with full-funnel measurement (OKRs, GA4, Amplitude) and dashboards enabling budget reallocation to highest-ROI channels. Built automated research pipelines that cut insight lead time by over 70%. Directed lifecycle email initiatives, driving 54% uplift while outperforming external vendor costs with sustainable margins. Led website redesigns prioritizing high-ROI CTAs, significantly improving conversion and email-capture rates across properties. Implemented GEO tactics to strengthen brand positioning across AI/LLM-related topics and maintained up-to-date knowledge of GEO trends and industry best practices.

Editor in Chief at MovieWeb (Valnet)

January 1, 2023 - October 9, 2025

Orchestrated SEO/content strategy that increased organic visibility by 1,242% (Sistrix) while stabilizing Discover/organic mix. Managed a multi-timezone editorial team (8 full-time editors and 100+ freelance writers) and a P&L-aligned content budget; prioritized formats that boost RPM and retention. Instituted on-page systems, internal linking, and schema patterns that scaled thousands of articles. Provided analytics for an editorial team of 5 full-time editors and 50+ freelance writers; visualized data with Data Studio and proprietary in-house tools to drive decision making.

Jr. Product Manager / Managing Editor at Valnet (HotCars)

January 1, 2021 - October 9, 2025

Partnered with content/product/engineering/SEO on RICE-prioritized tool launches; briefed framework and link modules that improved category rankings. Codified repeatable on-page/cluster playbooks and editorial QA, increasing publish velocity and quality. Provided analytics for an editorial team of 5 full-time editors and 50+ freelance writers; used Data Studio and in-house tools to optimize workflows and performance.

Digital Content Specialist at CTV News

January 1, 2020 - October 9, 2025

Planned and executed a daily digital content calendar across site and social to drive engagement and timely coverage. Edited and published articles, headlines, and video captions for clarity and CP style, maintaining brand voice. Monitored website and social metrics (GA4, native analytics) to optimize headlines, cadence, and distribution. Researched industry trends and competitors to inform packaging and improve relevance of breaking and evergreen content.