Tim Kraft

Remote leadership driving growth initiatives. Drove the first acquisitions affiliate program to $800k+ revenue; owned strategy, tracking, and optimization. Shipped full-funnel measurement (OKRs, GA4, Amplitude, dashboards) enabling budget reallocation to highest-ROI channels. Built automated research pipelines to cut insight lead time by >70%. Led email lifecycle uplift (infrastructure, segmentation, flows) of 54%, exceeding external vendor costs by sustainable margins. Pushed data-driven website redesigns achieving high-priority CTAs, materially improving conversion and email capture rates across key sections. Implemented GEO tactics to rank across LLMs and create positive brand positioning across AI during the first wave of industry recognition; consistently kept up to date on new studies to refine skills.

Senior Director of Marketing at Elios Media Group (EMG). Led first acquisition affiliate program to +$800k incremental revenue; owned strategy, tracking, and optimization across channels with full-funnel measurement (OKRs, GA4, Amplitude) and dashboards enabling budget reallocation to highest-ROI channels. Built automated research pipelines that cut insight lead time by over 70%. Directed lifecycle email initiatives, driving 54% uplift while outperforming external vendor costs with sustainable margins. Led website redesigns prioritizing high-ROI CTAs, significantly improving conversion and email-capture rates across properties. Implemented GEO tactics to strengthen brand positioning across AI/LLM-related topics and maintained up-to-date knowledge of GEO trends and industry best practices.

Orchestrated SEO/content strategy that increased organic visibility by +1,242% (Sistrix) while stabilizing Discover/organic mix. Managed a multi-timezone editorial team (8 full-time editors, +100 freelance writers) with a P&L-aligned content budget; prioritized formats that raised RPM and retention. Implemented on-page systematization, internal linking, and schema patterns scalable to thousands of articles.