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I am a dynamic, results-driven marketing leader with 15+ years steering multi-brand B2C portfolios to accelerated revenue, stronger customer acquisition, and elevated brand equity. I thrive in high-growth and PE-backed environments, building and guiding cross-functional teams to implement data-driven, omnichannel strategies that tie marketing directly to business outcomes. My approach blends digital transformation, AI-enabled personalization, and high-impact storytelling to deliver scalable impact across product, marketing, and sales. Throughout my career I have led major rebrands, optimized customer journeys, and orchestrated integrated campaigns across SEO/SEM, paid social, influencer, and TV. I excel at aligning strategy with customer experience, managing large budgets, and driving improvements in CAC, LTV, and ROI through agile, analytics-backed decision making and collaboration with executive, product, and sales teams.…I am a dynamic, results-driven marketing leader with 15+ years steering multi-brand B2C portfolios to accelerated revenue, stronger customer acquisition, and elevated brand equity. I thrive in high-growth and PE-backed environments, building and guiding cross-functional teams to implement data-driven, omnichannel strategies that tie marketing directly to business outcomes. My approach blends digital transformation, AI-enabled personalization, and high-impact storytelling to deliver scalable impact across product, marketing, and sales. Throughout my career I have led major rebrands, optimized customer journeys, and orchestrated integrated campaigns across SEO/SEM, paid social, influencer, and TV. I excel at aligning strategy with customer experience, managing large budgets, and driving improvements in CAC, LTV, and ROI through agile, analytics-backed decision making and collaboration with executive, product, and sales teams.

Darren J. Farlow

Marketing Strategist, Growth Marketer, Brand Strategist, +4

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I am a dynamic, results-driven marketing leader with 15+ years steering multi-brand B2C portfolios to accelerated revenue, stronger customer acquisition, and elevated brand equity. I thrive in high-growth and PE-backed environments, building and guiding cross-functional teams to implement data-driven, omnichannel strategies that tie marketing directly to business outcomes. My approach blends digital transformation, AI-enabled personalization, and high-impact storytelling to deliver scalable impact across product, marketing, and sales. Throughout my career I have led major rebrands, optimized customer journeys, and orchestrated integrated campaigns across SEO/SEM, paid social, influencer, and TV. I excel at aligning strategy with customer experience, managing large budgets, and driving improvements in CAC, LTV, and ROI through agile, analytics-backed decision making and collaboration with executive, product, and sales teams.…I am a dynamic, results-driven marketing leader with 15+ years steering multi-brand B2C portfolios to accelerated revenue, stronger customer acquisition, and elevated brand equity. I thrive in high-growth and PE-backed environments, building and guiding cross-functional teams to implement data-driven, omnichannel strategies that tie marketing directly to business outcomes. My approach blends digital transformation, AI-enabled personalization, and high-impact storytelling to deliver scalable impact across product, marketing, and sales. Throughout my career I have led major rebrands, optimized customer journeys, and orchestrated integrated campaigns across SEO/SEM, paid social, influencer, and TV. I excel at aligning strategy with customer experience, managing large budgets, and driving improvements in CAC, LTV, and ROI through agile, analytics-backed decision making and collaboration with executive, product, and sales teams.

Available to hire

I am a dynamic, results-driven marketing leader with 15+ years steering multi-brand B2C portfolios to accelerated revenue, stronger customer acquisition, and elevated brand equity. I thrive in high-growth and PE-backed environments, building and guiding cross-functional teams to implement data-driven, omnichannel strategies that tie marketing directly to business outcomes. My approach blends digital transformation, AI-enabled personalization, and high-impact storytelling to deliver scalable impact across product, marketing, and sales.

Throughout my career I have led major rebrands, optimized customer journeys, and orchestrated integrated campaigns across SEO/SEM, paid social, influencer, and TV. I excel at aligning strategy with customer experience, managing large budgets, and driving improvements in CAC, LTV, and ROI through agile, analytics-backed decision making and collaboration with executive, product, and sales teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

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Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Managing Director, Marketing at Latconsa Group

January 1, 2010 - Present

Led marketing strategy across 8+ brands, increasing customer acquisition by 60% in 3 years through cross-channel performance campaigns. Drove 40% YoY revenue growth via integrated campaigns (SEO, SEM, Paid Social, Influencer, TV). Directed full-scale rebranding for multiple brands, increasing brand equity and NPS. Built and scaled a 30-person marketing org across product, digital, and creative functions. Instituted audience segmentation and AI-enabled personalization, reducing CAC by 35% and increasing LTV by 25%. Managed $10M+ marketing budget, improving ROI by 20% through agile spend management. Partnered with executive, product, and sales teams to align strategy and customer experience.

Senior Vice President, Marketing at Owens Corning

January 1, 2010 - October 9, 2025

Drove national rebrand across business units, resulting in a 25% increase in brand recognition. Executed integrated campaigns and acquisition strategies that scaled sales from $65M to $1B. Led digital transformation initiatives including customer journey mapping, A/B testing, and CRO. Strengthened internal collaboration across creative, product, and data teams to ensure consistency and performance-driven execution.

Managing Director, Marketing at Latconsa Group

January 1, 2010 - Present

Led marketing strategy across 8+ brands, increasing customer acquisition by 60% in 3 years through cross-channel performance campaigns. Drove 40% YoY revenue growth via integrated campaigns (SEO, SEM, Paid Social, Influencer, TV). Directed full-scale rebranding for multiple brands, increasing brand equity and NPS. Built and scaled a 30-person marketing organization across product, digital, and creative functions. Instituted audience segmentation and AI-enabled personalization, reducing CAC by 35% and increasing LTV by 25%. Managed a $10M+ marketing budget with ROI improvements of 20% through agile spend management. Partnered with executive, product, and sales teams to align strategy and customer experience.

Senior Vice President, Marketing at Owens Corning

January 1, 2010 - October 9, 2025

Managing Director, Marketing at Latconsa Group

January 1, 2010 - Present

Led marketing strategy across 8+ brands, increasing customer acquisition by 60% in 3 years through cross-channel performance campaigns (SEO, SEM, Paid Social, Influencer, TV). Directed full-scale rebranding, enhancing brand equity and NPS. Built and scaled a 30-person marketing organization across product, digital, and creative functions. Instituted audience segmentation and AI-enabled personalization, reducing CAC by 35% and increasing LTV by 25%. Managed a $10M+ marketing budget and improved ROI by 20% through agile spend management. Partnered with executive, product, and sales teams to align strategy and customer experience.

Senior Vice President, Marketing at Owens Corning

January 1, 2010 - October 9, 2025