AS

Ashka Sonawane

Available to hire

I'm a social-first marketer with experience in entertainment and digital campaigns, specializing in creating and optimizing content for Instagram, TikTok and YouTube.

About

I’m a social-first marketer with experience in entertainment and digital campaigns, specializing in creating and optimizing content for Instagram, TikTok and YouTube. I bring a strong instinct for trends, audience behavior and platform-native storytelling, with hands-on experience developing scripts, content directions and campaign ideas that drive engagement.

I thrive on turning data and insights into creative, performance-driven strategies that resonate with audiences and deliver measurable results.

  • 3 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

Work experience· 5 roles

Marketing Executive · The Small Big IdeaJul 2024 – Jul 2025 · 1 yr 1 mo
Jr. Influencer Marketing & Talent Manager · SpotlightMar 2024 – Oct 2025 · 1 yr 8 mos

Mumbai-based influencer marketing and talent management agency specializing in crafting impactful brand campaigns through strategic partnerships with media agencies. Onboarded new influencers and strengthened partnerships with media agencies, boosting campaign reach and engagement. Managed influencer relationships and end-to-end partnership development, driving growth for client campaigns.

Senior Executive - Client Servicing · The Small Big IdeaMar 2024 – Oct 2025 · 1 yr 8 mos

Mumbai-based digital marketing agency focusing on creative campaigns for media and lifestyle brands. Managed client relationships and campaigns; Onboarded influencers and nurtured partnerships; Increased follower engagement for campaigns including Via.com, 18 Studios, and Paramount Pictures India by up to 25%. Built strong client relationships, optimized communication, and led multi-campaign projects from planning through launch, delivering all on time and within budget. Proactively resolved issues, contributing to a 15% rise in positive client feedback.

Jr. Associate - Social Media · Every Media TechnologiesSep 2023 – Oct 2025 · 2 yrs 2 mos
Social Media Executive · Every Media TechnologiesSep 2022 – Sep 2024 · 2 yrs 1 mo

Education· 8

MSc Marketing · UCD Michael Smurfit Graduate Business School2025
Bachelor's in Commerce · Mithibai College of Arts2021 – 2024
Bachelor of Commerce (Advertising & Marketing) · Mithibai College of Arts, Science and Commerce2021 – 2024
MSc in Marketing · University College Dublin2025 – 2026

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