Health Policy Communications Specialist at University of California, San Francisco

Analyzed statewide datasets in Excel to identify health policy trends and convey the impact of health care access on patient outcomes. Wrote press releases and conducted media outreach to communicate research findings to the public.

Lead / Social Media Marketing Coordinator at University of California Berkeley Center for Student Support and Intervention

Developed a novel mental health and suicide prevention peer education program for UC Berkeley students. Led marketing outreach for events, driving a significant increase in engagement. Wrote compelling ad copy for paid search and paid social media campaigns, optimizing CTR and reach.

Digital Marketing Apprentice at COOP Careers

Created data-driven social media campaigns and digital marketing materials for community outreach and career programs.

Health Policy Communications Specialist at University of California, San Francisco

Analyzed statewide datasets in Excel to identify health policy trends and convey the impact of health care access on patient outcomes. Wrote press releases and conducted media outreach to communicate research findings to the public. Edited educational content and coordinated communications for research dissemination.

Communications Intern at Ravenswood Family Health Center

Led health communications campaigns, developing culturally-tailored educational workshop materials to encourage chronic disease education and breast cancer screening. Developed PowerPoint workshop materials and email marketing to bolster community education.

Mental Health Program Lead / Social Media Marketing Coordinator at UC Berkeley Center for Student Support and Intervention

Led health communications campaigns and social media marketing efforts to support student mental health initiatives. Wrote compelling ad copy for paid search and paid social campaigns, optimized CTR and audience targeting. Implemented and iterated on A/B tests, refined creatives and keywords to maximize ad efficiency.

Social Media and Content Marketing Associate at Four EdTech Brands (TPT, Education.com, Wyzant, ABCya)

Led organic social media strategy across four B2B/B2C ed tech brands. Tailored content for Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. Revamped marketing with data-driven analytics; achieved 28.9% increase in organic engagement, 131% in blog traffic, and 136% inbound site traffic. Launched data-driven analytics initiatives using UTM parameters and link tracking through Sprout Social and Google Analytics. Designed high-performing social assets (carousels, reels, video ads) using CapCut, Canva, and Adobe Illustrator. Strengthened cross-functional collaboration with Product, Curriculum, and Email teams. Wrote SEO-optimized blogs, emails, case studies, one-pagers, and messaging documents to support marketing initiatives.