Available to hire
Hi, I’m Mustafa Gamal Abdel-Fatah, a Senior Performance & Growth Marketing Specialist based in Dubai, UAE. I bring 8+ years of hands-on experience in performance, growth, digital advertising, and lifecycle marketing, managing campaigns for 50+ brands across UAE, KSA, and Egypt with over $10M in ad spend across Meta, Snapchat, TikTok, LinkedIn, and Google Ads. I specialize in media buying, e-commerce growth, ROI optimization, LTV maximization, and CPP reduction, and I build data-driven strategies, conversion-focused creatives, and full-funnel marketing plans.
I help brands in the UAE and GCC attract customers, increase online sales, and maximize profitability through digital marketing excellence. I thrive on turning insights into scalable campaigns and collaborating cross-functionally to drive measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Senior Performance Marketing Specialist at Prepd
April 1, 2025 - PresentLeading top-of-funnel strategy and execution for a fast-growing FMCG food ordering app. In 3 months, tripled customer acquisition and expanded the customer base by 3x, while reducing acquisition costs by 15% and increasing retention rate by 25%. Achieved through data-driven media strategies, creative testing, and full-funnel optimization to scale efficiently and sustainably.
Senior Performance Marketing Specialist at Fatura – EFG Holding
April 1, 2025 - October 9, 2025One of the top 3 brands in Egypt. Drove a 300% increase in customer acquisition through App Installs campaigns; 200% growth in Organic Ordering using conversion campaigns & Life Cycle Marketing tools; 20% increase in Wallets Open through Lead Generation; automated customer journeys including in-app ads & notifications; provided digital listening reports and produced video campaigns that impacted company objectives.
Digital Marketing Instructor & Trainer at British University in Egypt (BUE)
June 1, 2023 - October 9, 2025Freelance instructor delivering comprehensive marketing & social media marketing programs, including Marketing Management, Social Media Management, Insights & Analytics, Content Marketing, Facebook & Instagram Advertising, social media planning & strategies, expanding online presence, and managing ads.
Digital Marketing Specialist at Digi-Sail
February 28, 2022 - October 9, 2025Managed and developed well-detailed social media strategies for clients (Real Estate). Led lead generation campaigns, budget planning, created engaging content (photos, videos, copy) to drive engagement, created and managed Facebook & Instagram ads, and produced comprehensive digital media reports.
Media Buyer at Waffarha.com
May 31, 2017 - October 9, 2025Generated traffic for the Waffarha website through conversion campaigns, increased website purchases and conversion rates, tracked and analyzed user behavior, prepared budget plans, and created, monitored, and analyzed campaigns to calculate ROI.
Senior Performance Marketing Specialist at Prepd
April 1, 2025 - PresentDriving growth for Prepd, a fast-growing FMCG food ordering app. Led top-of-funnel strategy and execution; within 3 months, tripled customer acquisition and expanded the customer base by 3x while reducing acquisition costs by 15% and increasing retention rate by 25% through data-driven media strategies, creative testing, and full-funnel optimization.
Senior Performance Marketing Specialist at Fatura –EFG Holding
April 1, 2025 - October 9, 2025One of the Top 3 brands in Egypt; drove 300% increase in customer acquisition through App Installs campaigns; 200% growth in Organic Ordering via conversion campaigns & lifecycle marketing; 20% increase in Wallets Opened via Lead generation; automated customer journeys including In-App Ads & Notifications campaigns; produced digital listening reports and mega video campaigns aligned to company objectives.
Digital Marketing Instructor & Trainer at British University in Egypt (BUE)
June 1, 2023 - October 9, 2025Freelance role delivering comprehensive Marketing & Social Media Marketing programs including Marketing Management, Social Media Management, Insights & Analytics, Content Marketing, Facebook & Instagram Advertising, Social Media Planning & Strategies; expanding online presence and managing Facebook & Instagram ads.
Digital Marketing Specialist at Digi-Sail
February 1, 2022 - October 9, 2025Managing and developing well-detailed social media strategies for real estate clients; lead generation campaigns; budget planning; creating engaging content; managing Facebook & Instagram ads; providing digital media reports.
Media Buyer at Waffarha.com
May 1, 2017 - October 9, 2025Responsible for generating traffic on the Waffarha website; run conversion campaigns to increase purchases and improve conversion rate; track and analyze user behavior; budget planning; campaign creation, monitoring, and ROI analysis.
Senior Performance Marketing Specialist at Prepd
April 1, 2025 - PresentLeading top-of-funnel strategy and execution for a fast-growing FMCG food ordering app. In just 3 months, I tripled customer acquisition and expanded the customer base by 3x, while reducing acquisition costs by 15% and increasing retention by 25% through data-driven media strategies, creative testing, and full-funnel optimization.
Senior Performance Marketing Specialist at Fatura – EFG Holding
April 1, 2025 - October 9, 2025Drove a 300% increase in customer acquisition via App Install campaigns; achieved 200% growth in organic ordering through conversion campaigns and lifecycle marketing tools; increased wallets opened by 20% through lead generation; automated customer journeys including in-app ads and notifications; provided digital listening reports; created video productions and mega campaigns aligned with company objectives.
Digital Marketing Instructor & Trainer at The British University in Egypt (BUE)
June 1, 2023 - October 9, 2025Delivered comprehensive marketing and social media marketing programs, including Marketing Management, Social Media Management, Insights & Analytics, Content Marketing, and Facebook & Instagram Advertising; planned and expanded online presence; created and managed Facebook & Instagram ads.
Digital Marketing Specialist at Digi-Sail
February 1, 2022 - October 9, 2025Managed and developed detailed social media strategies for clients (notably real estate); led lead generation campaigns; prepared budget plans; created engaging content (photos, videos, copy); created and managed Facebook & Instagram ads; provided digital media reports.
Media Buyer at Waffarha
May 1, 2017 - October 9, 2025Generated traffic for Waffarha.com; ran conversion campaigns to drive purchases; tracked and analyzed user behavior; prepared budget plans; created, monitored and analyzed campaigns and ROI.
Senior Performance Marketing Specialist at Prepd
April 1, 2025 - PresentManaged 70K+ USD in ads across Meta, TikTok, Snapchat, and Google to drive app growth; achieved 3X CAC and ROI in 3 months through targeting, creative testing, and full-funnel optimization; reduced CPI by 15% and increased revenues 3X, boosting retention by 1.5X; led brand awareness campaigns helping the app become #1 trending and top-ranked in Jeddah; used AppsFlyer to optimize campaigns; built Metabase dashboards to track the full funnel and drive data-informed decisions.
Senior Performance Marketing & Specialist at Fatura Mobile App, EFG Holding (Egypt) - Globally Recognized Leader
April 1, 2025 - October 11, 2025Drove 300% increase in customer acquisition through App Install campaigns; Achieved 200% growth in organic ordering using Conversion Campaigns & Lifecycle Marketing tools; Increased Wallets opened by 20% through Lead Generation campaigns; Automated customer journeys including In-App Ads & Notifications; Provided digital listening reports to monitor brand perception; Created video production & mega campaigns directly impacting company objectives.
Digital Marketing Instructor & Trainer at The British University in Egypt (BUE)
June 1, 2023 - October 11, 2025Delivered courses on Marketing Management, Content Creation, and Media Buying; Taught Digital Marketing Analytics and Strategy; Mentored on campaign execution, social media planning, and practical marketing applications.
Digital Marketing Specialist at Digi-Sail
February 1, 2022 - October 11, 2025Managed and developed detailed Social Media strategies for clients; Led Lead Generation campaigns and prepared budget plans; Created engaging content (photo, video, copy) and managed Facebook & Instagram Ads; Provided digital media reports to track performance and insights.
Media Buyer at Waffarha.com
May 1, 2017 - October 11, 2025Responsible for driving conversions on Waffarha website; Achieved website purchases and increased conversion rates; Tracked and analyzed online user behavior and prepared budget plans; Created, monitored, and analyzed campaigns to calculate ROI.
Senior Performance Marketing Specialist at Prepd
April 1, 2025 - PresentManaged $70K+ in ads across Meta, TikTok, Snapchat, and Google to drive app growth; Achieved 3X Customer Acquisition and ROI in 3 months; Reduced CPI by 15%, increased revenues 3X, retention 1.5X; Brand awareness campaigns helping the app become #1 trending & top-ranked in Jeddah; Used MPP Tools and AppsFlyer to optimize campaigns; Built Metabase dashboards to track the full marketing funnel and inform data-driven decisions.
Senior Performance Marketing & Specialist at Fatura Mobile App (EFG Holding)
April 1, 2025 - October 11, 2025Drove 300% increase in customer acquisition through App Installs Campaigns; 200% growth in organic ordering using Conversion Campaigns & Lifecycle Marketing tools; Increased Wallets opened by 20% through Lead Generation campaigns; Automated customer journeys including In-App Ads & Notifications campaigns; Provided digital listening reports to monitor brand perception and customer feedback; Created video production & mega campaigns directly impacting company objectives.
Digital Marketing Instructor & Trainer at British University in Egypt (BUE)
June 1, 2023 - October 11, 2025Delivered courses on Marketing Management, Content Creation, and Media Buying; Taught Digital Marketing Analytics and Strategy; Mentored on campaign execution, social media planning, and practical marketing applications.
Digital Marketing Specialist at Digi-Sail
February 1, 2022 - October 11, 2025Managed and developed detailed Social Media strategies for clients; Led Lead Generation campaigns and budget plans; Created engaging content (photo, video, copy) and managed Facebook & Instagram Ads; Provided digital media reports to track performance and insights.
Media Buyer at Waffarha.Com
May 1, 2017 - October 11, 2025Responsible for driving conversions on Waffarha website; Achieved website purchases and increased conversion rates;Tracked and analyzed online user behavior and prepared budget plans; Created, monitored, and analyzed campaigns to calculate ROI.
Education
Bachelor of Business Administration at Faculty of Commerce, English Section
January 1, 2012 - January 1, 2016Bachelor of Commerce (Business Administration) at Faculty of Commerce (English Section)
January 1, 2012 - January 1, 2016Bachelor of Business Administration at Faculty of Commerce - English Section
January 1, 2012 - January 1, 2016Bachelor of Business Administration at Cairo University
January 1, 2012 - January 1, 2016Bachelor's Degree in Business Administration at Cairo University, Faculty of Commerce - English Section
January 1, 2012 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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