Available to hire
Hi there! I’m Valeria, a dynamic marketing specialist with over 10 years of experience in digital lead generation, content strategy, and international campaign execution. I’ve helped brands build visibility and drive revenue across North America, LATAM, and EMEA by developing multimedia assets and sales enablement materials, while thriving in cross-functional teams.
Fluent in Italian and English, I’m currently relocating to Italy to bring my international marketing expertise to a forward-thinking organization. I enjoy turning data into creative strategies, partnering with sales and product teams, and delivering scalable marketing programs that resonate across diverse markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Work Experience
Sr Specialist, Dealer Marketing – Security Products US at Johnson Controls
July 1, 2024 - PresentLead development of strategic marketing programs and turnkey assets for global Intrusion Products division. Created and launched dealer toolkits (PowerG, PowerG + & Water Tile) with 30+ assets including social posts, brochures, and video. Built a tiered dealer engagement program to improve lead sharing and access to exclusive collateral. Delivered virtual and in-person dealer training; presented at Converge 2025 to strengthen global dealer relationships. Partnered cross-functionally on portal access, reporting dashboards, and localized training content. Supported IQ Builder Program website relaunch with tailored marketing materials.
Marketing Specialist at Briggs & Stratton
June 1, 2024 - October 9, 2025Assisted in creating integrated marketing communications plan for digital, print, and event campaigns. Wrote, edited, and proofed marketing content for packaging, advertising, digital campaigns, and press releases. Coordinated creation and distribution of marketing collateral to internal and external stakeholders. Supported planning and execution of trade shows and events to expand customer engagement.
Global Outbound Marketing Specialist at Rockwell Automation
June 1, 2023 - October 9, 2025Designed and executed a webinar strategy that generated over 68,000 registrations, directly contributing to $3.1M in revenue. Developed global email nurturing campaigns and collaborated with LATAM and EMEA teams. Led distributor digital marketing community and content library development. Maintained editorial calendar and supported website content strategy.
Webinar Project Leader at Rockwell Automation
December 1, 2021 - October 9, 2025Designed and executed over 60 webinars annually, increasing sales productivity by 10%. Aligned webinar strategy with global and regional sales goals.
Marketing Specialist at Warehouse - Lighting.com
July 1, 2020 - October 9, 2025Increased website traffic by 40% through targeted social media and advertising campaigns. Built and maintained WareLight.com using WordPress; implemented Klaviyo nurture campaigns increasing sales by 23 %. Designed marketing collateral and multimedia sales packages.
Marketing & Communications Specialist at Catholic Financial Life
August 1, 2018 - October 9, 2025Produced marketing graphics and ensured compliance with industry regulations. Managed internal communications and created event collateral for executives. Executed direct mail and e-marketing campaigns to support lead generation.
Sr Specialist, Dealer Marketing – Security Products US at Johnson Controls
July 1, 2024 - PresentLead development of strategic marketing programs and turnkey assets for global Intrusion Products division; created and launched dealer toolkits (PowerG, PowerG + & Water Tile) with 30+ assets including social posts, brochures, and video; built a tiered dealer engagement program to improve lead sharing and access to exclusive collateral; delivered virtual and in-person dealer training; presented at Converge 2025 to strengthen global dealer relationships; partnered cross-functionally on portal access, reporting dashboards, and localized training content; supported IQ Builder Program website relaunch with tailored marketing materials.
Marketing Specialist at Briggs & Stratton
June 30, 2024 - October 9, 2025Assisted in creating integrated marketing communications plan for digital, print, and event campaigns; wrote, edited, and proofed marketing content for packaging, advertising, digital campaigns, and press releases; coordinated creation and distribution of marketing collateral to internal and external stakeholders; supported planning and execution of trade shows and events to expand customer engagement.
Global Outbound Marketing Specialist at Rockwell Automation
June 30, 2023 - October 9, 2025Designed and executed a webinar strategy generating over 68,000 registrations, directly contributing to $3.1M in revenue; developed global email nurturing campaigns and collaborated with LATAM and EMEA teams; led distributor digital marketing community and content library development; maintained editorial calendar and supported website content strategy.
Webinar Project Leader at Rockwell Automation
December 31, 2021 - October 9, 2025Designed and executed over 60 webinars annually, increasing sales productivity by 10%; aligned webinar strategy with global and regional sales goals.
Marketing Specialist at Warehouse-Lighting.com
July 31, 2020 - October 9, 2025Increased website traffic by 40% through targeted social media and advertising campaigns; built and maintained WareLight.com using WordPress; implemented Klaviyo nurture campaigns increasing sales by 23%; designed marketing collateral and multimedia sales packages.
Marketing & Communications Specialist at Catholic Financial Life
August 31, 2018 - October 9, 2025Produced marketing graphics and ensured compliance with industry regulations; managed internal communications and created event collateral for executives; executed direct mail and e-marketing campaigns to support lead generation.
Sr Specialist, Dealer Marketing – Security Products US at Johnson Controls
July 1, 2024 - PresentLead development of strategic marketing programs and turnkey assets for global Intrusion Products division. Created and launched dealer toolkits (PowerG, PowerG+ & Water Tile) with 30+ assets including social posts, brochures, and video. Built a tiered dealer engagement program to improve lead sharing and access to exclusive collateral. Delivered virtual and in-person dealer training; presented at Converge 2025 to strengthen global dealer relationships. Partnered cross-functionally on portal access, reporting dashboards, and localized training content. Supported IQ Builder Program website relaunch with tailored marketing materials.
Marketing Specialist at Briggs & Stratton
June 1, 2024 - October 9, 2025Assisted in creating integrated marketing communications plan for digital, print, and event campaigns. Wrote, edited, and proofed marketing content for packaging, advertising, digital campaigns, and press releases. Coordinated creation and distribution of marketing collateral to internal and external stakeholders. Supported planning and execution of trade shows and events to expand customer engagement.
Global Outbound Marketing Specialist at Rockwell Automation
June 1, 2023 - October 9, 2025Designed and executed a webinar strategy that generated over 68,000 registrations, directly contributing to $3.1M in revenue. Developed global email nurturing campaigns and collaborated with LATAM and EMEA teams. Led distributor digital marketing community and content library development. Maintained editorial calendar and supported website content strategy.
Webinar Project Leader at Rockwell Automation
December 1, 2021 - October 9, 2025Designed and executed over 60 webinars annually, increasing sales productivity by 10%. Aligned webinar strategy with global and regional sales goals.
Marketing Specialist at Warehouse-Lighting.com
July 1, 2020 - October 9, 2025Increased website traffic by 40% through targeted social media and advertising campaigns. Built and maintained WareLight.com using WordPress; implemented Klaviyo nurture campaigns increasing sales by 23%. Designed marketing collateral and multimedia sales packages.
Marketing & Communications Specialist at Catholic Financial Life
August 1, 2018 - October 9, 2025Produced marketing graphics and ensured compliance with industry regulations. Managed internal communications and created event collateral for executives. Executed direct mail and e-marketing campaigns to support lead generation.
Education
Bachelor of Arts – Italian Studies at University of Wisconsin – Milwaukee
January 11, 2030 - October 9, 2025Study Abroad at American University of Rome
January 11, 2030 - October 9, 2025Bachelor of Arts – Italian Studies at University of Wisconsin – Milwaukee
January 11, 2030 - October 9, 2025Study Abroad at American University of Rome
January 11, 2030 - October 9, 2025Bachelor of Arts – Italian Studies at University of Wisconsin – Milwaukee
January 11, 2030 - October 9, 2025Study Abroad at American University of Rome
January 11, 2030 - October 9, 2025Qualifications
Industry Experience
Manufacturing, Professional Services, Software & Internet, Media & Entertainment, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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