Hi, I’m Sergio Canedo Asenjo, a marketing professional focused on influencer campaigns, account management, and digital transformation support. I manage end-to-end influencer programs, coordinate across creative and paid media teams, negotiate fees and licenses, and deliver data-driven reporting with KPI insights. I’m a native Spanish speaker with strong English skills, and I enjoy collaborating with creators to craft compelling brand stories that drive measurable results. I’m proactive, detail-oriented, and thrive on building strong client relationships while delivering tangible business outcomes.…

Sergio Canedo Asenjo

Hi, I’m Sergio Canedo Asenjo, a marketing professional focused on influencer campaigns, account management, and digital transformation support. I manage end-to-end influencer programs, coordinate across creative and paid media teams, negotiate fees and licenses, and deliver data-driven reporting with KPI insights. I’m a native Spanish speaker with strong English skills, and I enjoy collaborating with creators to craft compelling brand stories that drive measurable results. I’m proactive, detail-oriented, and thrive on building strong client relationships while delivering tangible business outcomes.…

Available to hire

Hi, I’m Sergio Canedo Asenjo, a marketing professional focused on influencer campaigns, account management, and digital transformation support. I manage end-to-end influencer programs, coordinate across creative and paid media teams, negotiate fees and licenses, and deliver data-driven reporting with KPI insights.

I’m a native Spanish speaker with strong English skills, and I enjoy collaborating with creators to craft compelling brand stories that drive measurable results. I’m proactive, detail-oriented, and thrive on building strong client relationships while delivering tangible business outcomes.

See more

Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Account Manager at Influtalents
May 1, 2024 - Present
Manage key accounts and oversee influencer marketing campaigns; coordinate creative and production teams; manage budgets and KPI optimization; present results to clients and support multimedia projects.
Banking Employee at Caja Rural de Asturias
November 1, 2023 - October 9, 2025
Client management, financial processes and CRM usage; preparation of balances, reconciliations, and financial reporting.
Mid-level Technician at City Council of Gijón
July 1, 2020 - October 9, 2025
Administrative file and database management; preparation of reports and coordination of activities in digital transformation projects.
Mid-level Technician at City Council of Gijón
August 1, 2021 - October 9, 2025
Coordination of activities in digital transformation projects; organization of courses and communication campaigns.
Municipal Social Services Foundation at Municipal Social Services Foundation
October 1, 2020 - October 9, 2025
Processing of social aid after the pandemic; in-person user support and administrative management of campaigns.
Marketing Assistant at Nessmeeting
December 31, 2018 - October 9, 2025
Trend analysis, support in communication campaigns, and Community Manager tasks (scheduling posts and creating content).
Account Manager at Influtalents
May 1, 2024 - Present
Management of key accounts, negotiation and supervision of influencer marketing campaigns. Coordination of creative and production teams, budget management, and KPI optimization. Presentation of results to clients and support in multimedia projects.
Banking Employee at Caja Rural de Asturias
November 1, 2023 - October 9, 2025
Client management, financial processes and use of the company’s CRM system. Preparation of balances, reconciliations, and financial reporting.
Mid-level Technician at City Council of Gijón
July 1, 2020 - October 9, 2025
Administrative file and database management. Preparation of reports and coordination of activities in digital transformation projects. Organization of courses and communication campaigns.
Administrative Assistant at Municipal Social Services Foundation
October 1, 2020 - October 9, 2025
Processing of social aid after the pandemic. In-person user support and administrative management of campaigns.
Mid-level Technician at City Council of Gijón
August 1, 2021 - October 9, 2025
Administrative file and database management. Preparation of reports and coordination of activities in digital transformation projects. Organization of courses and communication campaigns.
Marketing Assistant at Nessmeeting
December 31, 2018 - October 9, 2025
Trend analysis, support in communication campaigns, and Community Manager tasks (scheduling posts and creating content).
Account Manager at Influtalents
May 1, 2024 - Present
Account management and 360° coordination of influencer campaigns (Instagram/TikTok): briefing, timeline, deliverables, and approvals. Scouting and negotiation of fees, packages, usage rights, and advertising licenses when required. Budget control and follow-up, planner and purchase order updates. Weekly reporting with KPIs (reach, ER, CTR). Collaboration with creative, talent, and paid media teams. Client presentations (status updates and campaign results). Support in new business proposals and budget preparation.
Bank Employee at Caja Rural de Asturias
November 30, 2023 - October 21, 2025
Client portfolio management, financial processes and use of proprietary CRM. Reconciliations, balance sheets and periodic reporting.
Project Technician (Digital Transformation) at Gijón City Council
July 31, 2020 - October 21, 2025
Management of files and databases in digital transformation projects. Preparation of reports and coordination of activities.
Project Technician (Digital Transformation) at Municipal Foundation for Social Services
October 31, 2020 - October 21, 2025
Processing of social aid and in-person support for users.
Marketing Assistant at Nessmeeting
December 31, 2018 - October 21, 2025
Support in communication campaigns: trend analysis and Community Manager tasks.
Account Manager at Influtalents
May 1, 2024 - November 14, 2025
Account management and 360° coordination of influencer campaigns (Instagram/TikTok): briefing, timeline, deliverables, and approvals. Scouting and negotiation of fees, packages, usage rights, and advertising licenses when required. Budget control and follow-up, planner and purchase order updates. Weekly reporting with KPIs (reach, ER, CTR). Collaboration with creative, talent, and paid media teams. Client presentations (status updates and campaign results). Support in new business proposals and budget preparation.
Bank Employee at Caja Rural de Asturias
November 1, 2023 - November 1, 2023
Client portfolio management, financial processes and use of proprietary CRM. Reconciliations, balance sheets and periodic reporting.
Project Technician (Digital Transformation) at Gijón City Council
July 1, 2020 - July 1, 2020
Management of files and databases in digital transformation projects. Preparation of reports and coordination of activities.
Project Technician (Digital Transformation) at Municipal Foundation for Social Services
October 1, 2020 - October 1, 2020
Processing of social aid and in-person support for users.
Marketing Assistant at Nessmeeting
December 31, 2018 - December 31, 2018
Support in communication campaigns: trend analysis and Community Manager tasks. Account management; scouting and negotiation with creators; coordination with creative and talent; budget management and cost control; reporting and analysis of KPIs.
Bank Employee at Caja Rural de Asturias
November 30, 2023 - November 30, 2023
Client portfolio management, financial processes and use of proprietary CRM. Reconciliations, balance sheets and periodic reporting.
Project Technician (Digital Transformation) at Gijón City Council
July 31, 2020 - July 31, 2020
Management of files and databases in digital transformation projects. Preparation of reports and coordination of activities.
Project Technician (Digital Transformation) at Municipal Foundation for Social Services
October 31, 2020 - October 31, 2020
Processing of social aid and in-person support for users.

Education

Master’s Degree in Commercial and Marketing Management at CESMA Business School
January 1, 2018 - January 1, 2019
Bachelor’s Degree in Commerce and Marketing (specialization in Commercial Management) at University of Oviedo
January 1, 2014 - January 1, 2018
Course on Personal Income Tax (IRPF) at Spanish Tax Agency
January 1, 2019 - October 9, 2025
Master’s Degree in Commercial and Marketing Management at CESMA Business School
January 1, 2018 - January 1, 2019
Bachelor’s Degree in Commerce and Marketing (specialization in Commercial Management) at University of Oviedo
January 1, 2014 - January 1, 2018
Course on Personal Income Tax (IRPF) at Spanish Tax Agency
January 1, 2019 - January 1, 2019
Bachelor's Degree in Commerce and Marketing at Universidad de Oviedo
January 1, 2014 - December 31, 2018
Master's Degree in Commercial Management and Marketing at Universidad de Oviedo
January 1, 2018 - December 31, 2019
Bachelor's Degree in Commerce and Marketing at University of Oviedo
January 1, 2014 - January 1, 2018
Bachelor's Degree at Universidad de Oviedo
January 1, 2014 - December 31, 2018
Master's Degree at CESMA Business School
January 1, 2018 - December 31, 2019

Qualifications

Course on Personal Income Tax (IRPF)
January 1, 2019 - October 9, 2025
Course on Personal Income Tax (IRPF)
January 1, 2019 - January 1, 2019
Driver's license
January 11, 2030 - October 21, 2025
Master's Degree in Commercial Management and Marketing
January 1, 2018 - January 1, 2019
Driver's license
January 11, 2030 - November 14, 2025
Driver's license
January 11, 2030 - November 14, 2025

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Software & Internet, Government, Retail, Other

Skills

Experience Level