Available to hire
I am a strategic digital marketing and business transformation leader with 20+ years of experience driving growth in the wine and spirits industry, with a focus on pioneering generative AI workflows and optimizing digital shelf experiences.
I translate sales performance data into actionable insights, scale content operations across B2B platforms, and collaborate with suppliers and cross-functional teams to deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
ECOMMERCE CONTENT SPECIALIST at Republic National Distributing Company
December 31, 2025 - October 10, 2025Managed digital assets on eRNDC, the distributor B2B site using Salsify; sourced 97% product images for distributor’s top 40 spirits suppliers; leveraged AI to generate more than 3,000 missing product descriptions in three weeks, saving about $51,000 in labor costs; created high-impact marketing campaigns exceeding 1M impressions.
Ecommerce Content Specialist at Republic National Distributing Company
December 31, 2025 - October 10, 2025Managed digital assets on eRNDC (Salsify) to support consistent, high-quality online shopping experiences; sourced 97% of product images for top spirits suppliers; leveraged AI to generate 3,000+ product descriptions in three weeks, saving substantial labor costs; created high-impact campaigns exceeding 1M impressions aligned with brand narratives and trends.
Ecommerce Content Specialist at Republic National Distributing Company
January 1, 2025 - October 10, 2025Managed digital assets on eRNDC (distributor B2B site) using Salsify; sourced 97% of product images for top spirits suppliers; harnessed AI to generate over 3,000 missing product descriptions in three weeks, saving $51,000 in labor; created marketing campaigns exceeding 1M impressions; aligned with supplier narratives and consumer trends.
BUSINESS ANALYST at Republic National Distributing Company
December 31, 2023 - October 10, 2025Created reports to track business goals using MicroStrategy and MS Excel pivot tables; developed quota trackers for sales performance evaluations; monitored sample and expense budgets; led supplier tasting events.
Business Analyst at Republic National Distributing Company
December 31, 2023 - October 10, 2025Created reports to track business goals using MicroStrategy and Excel; developed quota trackers; monitored sample and expense budgets; led supplier tasting events within budget.
Business Analyst at Republic National Distributing Company
December 31, 2023 - October 10, 2025Created reports to track business goals using MicroStrategy and MS Excel pivot tables. Developed quota trackers for salesforce performance evaluations. Monitored sample and expense budgets using clear Excel formats. Led supplier tasting events and delivered on budget.
Business Analyst at Republic National Distributing Company
January 1, 2023 - October 10, 2025Created reports to track business goals using MicroStrategy and Excel; developed quota trackers for sales performance; monitored sample and expense budgets; led supplier tasting events within budget.
Ecommerce Content Specialist at Republic National Distributing Company
January 1, 2023 - PresentManaged digital assets on eRNDC using Salsify, a Product Experience Management platform, enabling brands and retailers to distribute images and marketing text to support consistent, high-quality online shopping experiences. Sourced 97% of product images for distributor’s top 40 spirits suppliers. Leveraged AI to generate more than 3,000 missing product descriptions in three weeks, saving about $51,000 in labor costs that would have been incurred by manual efforts over six months. Created high-impact marketing campaigns generating over 1M impressions, aligned with supplier brand narratives and consumer trends.
DATA SCIENTIST RECRUITER at WINE SPIES – ONLINE RETAILER
December 31, 2022 - October 10, 2025Developed job descriptions focused on quantifying the dollar value of reviewer scores; screened and interviewed candidates to assess experience in predictive analysis.
WINE BUYER, ECOMMERCE CONSULTANT at APIRARIA.COM – A subsidiary of Pacific Auction Company
December 31, 2022 - October 10, 2025 Redesigned website with strategic focus on immediate calls to action; created curated multi-bottle offerings featuring specific wine regions, holidays, and grape varieties; designed targeted email and social media marketing campaigns.
KEY ACCOUNT SPECIALIST, INDEPENDENT & INTERNET RETAIL ACCOUNTS at Southern Glazer's Wine & Spirits
December 31, 2022 - October 10, 2025Generated $4.5 million in annual sales; executed $800,000 Robert Mondavi sale with JJ Buckley; managed key accounts including Vivino, Wine Spies, SF Wine Trading and Artisan Wine Depot.
Wine Buyer, Ecommerce Consultant at Apiraria.com – A Subsidiary of Pacific Auction Company
December 31, 2022 - October 10, 2025Redesigned website with strategic CTAs; created curated multi-bottle offerings; designed targeted email and social campaigns.
Data Scientist Recruiter at Wine Spies – Online Retailer
December 31, 2022 - October 10, 2025Developed job descriptions focused on quantifying the value of reviewer scores; screened and interviewed candidates for predictive analysis.
Key Account Specialist, Independent & Internet Retail Accounts at Southern Glazer’s Wine & Spirits
December 31, 2022 - October 10, 2025Generated $4.5 million in annual sales; executed $800,000 Robert Mondavi sale with JJ Buckley; managed key accounts including Vivino, Wine Spies, SF Wine Trading, and Artisan Wine Depot.
Data Scientist Recruiter at Wine Spies – Online Retailer
December 31, 2022 - October 10, 2025Developed job descriptions focused on quantifying the dollar value of reviewer scores. Screened and interviewed candidates to assess experience in predictive analysis.
Wine Buyer, Ecommerce consultant at Apiraria.com – A Subsidiary of Pacific Auction Company
December 31, 2022 - October 10, 2025Redesigned website with strategic focus on immediate calls to action. Created curated multi-bottle offerings featuring specific wine regions, holidays, and grape varieties. Designed targeted email and social media marketing campaigns.
Key Account Specialist, Independent & Internet Retail Accounts at Southern Glazer’s Wine & Spirits
December 31, 2022 - October 10, 2025Generated $4.5 million in annual sales. Executed $800,000 Robert Mondavi sale with JJ Buckley. Managed key accounts including Vivino, Wine Spies, SF Wine Trading and Artisan Wine Depot.
Key Account Specialist, Independent & Internet Retail Accounts at Southern Glazer’s Wine & Spirits
January 1, 2022 - October 10, 2025Generated $4.5 million in annual sales; executed an $800,000 Robert Mondavi sale with JJ Buckley; managed key accounts including Vivino, Wine Spies, SF Wine Trading, and Artisan Wine Depot.
EMAIL MARKETING STRATEGIST FOR WINE & SPIRITS ECOMMERCE (B2B) at Southern Glazer's Wine & Spirits
December 31, 2021 - October 10, 2025Launched data-driven ecommerce marketing plan generating $2M+ annual revenue; revamped email marketing strategies to promote value wines, trending products, and new releases; segmented customer lists by premise and ABC license type.
Email Marketing Strategist for Wine & Spirits Ecommerce (B2B) at Southern Glazer’s Wine & Spirits
December 31, 2021 - October 10, 2025Launched data-driven ecommerce marketing plan generating $2M+ in annual revenue; revamped email marketing strategies to promote value wines, trending products, and new releases; enhanced engagement via segmented lists by premise and license type.
Email Marketing Strategist for Wine & Spirits Ecommerce (B2B) at Southern Glazer’s Wine & Spirits
December 31, 2021 - October 10, 2025Launched data-driven ecommerce marketing plan generating $2M+ annual revenue. Revamped email marketing strategies to promote value wines, trending products, and new releases. Enhanced customer engagement by developing segmented customer lists based on premise and ABC license type.
Email Marketing Strategist for Wine & Spirits Ecommerce (B2B) at Southern Glazer’s Wine & Spirits
January 1, 2021 - October 10, 2025Launched data-driven ecommerce marketing plan generating $2M+ in annual revenue; revamped email marketing strategies; enhanced customer engagement with segmentation by premise and license type.
INTRANET & SHARE POINT ADMINISTRATOR at Southern Glazer's Wine & Spirits
December 31, 2013 - October 10, 2025Developed team subsites and managed content for 1000+ users; led a multidisciplinary team including a data analyst, photographer, digital asset librarian, and web designers.
Intranet & SharePoint Administrator at Southern Glazer’s Wine & Spirits
December 31, 2013 - October 10, 2025Developed team subsites and managed content for 1000+ users; led a multidisciplinary team including a data analyst, photographer, digital asset librarian, and web designers.
Intranet & SharePoint Administrator at Southern Glazer’s Wine & Spirits
December 31, 2013 - October 10, 2025Developed team subsites and managed content for 1000+ users. Led a multidisciplinary team including a data analyst, photographer, digital asset librarian, and web designers.
Intranet & SharePoint Administrator at Southern Glazer’s Wine & Spirits
January 1, 2013 - October 10, 2025Developed team subsites and managed content for 1000+ users; led a multidisciplinary team including a data analyst, photographer, digital asset librarian, and web designers.
Education
MBA at Mills College
January 11, 2030 - October 10, 2025Master’s in Journalism at UC Berkeley
January 11, 2030 - October 10, 2025WSET 3 in Wines at WSET
January 11, 2030 - October 10, 2025WSET 2 in Spirits at WSET
January 11, 2030 - October 10, 2025MBA at Mills College
January 11, 2030 - October 10, 2025Master’s in Journalism at UC Berkeley
January 11, 2030 - October 10, 2025MBA at Mills College
January 11, 2030 - October 10, 2025Master’s in Journalism at UC Berkeley
January 11, 2030 - October 10, 2025MBA at Mills College
January 11, 2030 - October 10, 2025Master’s in Journalism at UC Berkeley
January 11, 2030 - October 10, 2025WSET 3 in Wines at Wine & Spirit Education Trust
January 11, 2030 - October 10, 2025WSET 2 in Spirits at Wine & Spirit Education Trust
January 11, 2030 - October 10, 2025Qualifications
Spanish Wine Scholar
January 11, 2030 - October 10, 2025California Appellation Specialist
January 11, 2030 - October 10, 2025Certified Specialist of Wine
January 11, 2030 - October 10, 2025Oregon Wine Expert
January 11, 2030 - October 10, 2025Spanish Wine Scholar
January 11, 2030 - October 10, 2025WSET 3 in Wines
January 11, 2030 - October 10, 2025California Appellation Specialist
January 11, 2030 - October 10, 2025Certified Specialist of Wine
January 11, 2030 - October 10, 2025Oregon Wine Expert
January 11, 2030 - October 10, 2025WSET 2 in Spirits
January 11, 2030 - October 10, 2025Spanish Wine Scholar
January 11, 2030 - October 10, 2025WSET 3 in Wines
January 11, 2030 - October 10, 2025California Appellation Specialist
January 11, 2030 - October 10, 2025Certified Specialist of Wine
January 11, 2030 - October 10, 2025Oregon Wine Expert
January 11, 2030 - October 10, 2025WSET 2 in Spirits
January 11, 2030 - October 10, 2025Spanish Wine Scholar
January 11, 2030 - October 10, 2025WSET 3 in Wines
January 11, 2030 - October 10, 2025California Appellation Specialist
January 11, 2030 - October 10, 2025Certified Specialist of Wine
January 11, 2030 - October 10, 2025Oregon Wine Expert
January 11, 2030 - October 10, 2025WSET 2 in Spirits
January 11, 2030 - October 10, 2025Spanish Wine Scholar
January 11, 2030 - October 10, 2025California Appellation Specialist
January 11, 2030 - October 10, 2025Certified Specialist of Wine
January 11, 2030 - October 10, 2025Oregon Wine Expert
January 11, 2030 - October 10, 2025MBA
January 11, 2030 - October 10, 2025Master’s in Journalism
January 11, 2030 - October 10, 2025Spanish Wine Scholar
January 11, 2030 - October 10, 2025WSET 3 in Wines
January 11, 2030 - October 10, 2025California Appellation Specialist
January 11, 2030 - October 10, 2025Certified Specialist of Wine
January 11, 2030 - October 10, 2025Oregon Wine Expert
January 11, 2030 - October 10, 2025WSET 2 in Spirits
January 11, 2030 - October 10, 2025Industry Experience
Retail, Wholesale & Distribution, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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