Available to hire
I’m a results-driven marketing and product professional with over 18 years of experience spanning marketing strategy, campaign management, and digital content creation. I’ve led cross-functional teams and delivered data-driven campaigns across APAC and beyond, always aiming to translate insights into measurable business impact.
I’m now focused on helping small businesses grow their online presence through targeted digital marketing and social media campaigns. I bring a strategic yet hands-on approach, leveraging storytelling, digital tools, and analytics to reach the right audiences—producing visibility, engagement, and revenue growth in fast-paced remote environments that value agility, creativity, and clear communication.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product /Marketing Manager – Applied Microbiology (Australia & New Zealand) at Thermo Fisher Scientific
July 1, 2020 - PresentDesigned and executed data-driven marketing campaigns that generated a 13% increase in qualified leads and improved regional visibility. Partnered cross-functionally with Sales, Operations, and Regulatory teams to deliver digital marketing collateral, customer-facing content, and in-market activations aligned with business goals. Managed multi-channel communications and promotional campaigns across email, digital, and internal platforms. Utilized analytics and insights to optimise campaign performance, identify market trends, and improve engagement outcomes. Maintained brand consistency and ensured clear, engaging messaging across multiple platforms. Key Achievement: Launched a regional food protection marketing campaign adopted globally, achieving 32% growth and USD 190K in incremental revenue.
Product /Marketing Manager – Applied Microbiology (Australia & New Zealand) at Thermo Fisher Scientific
July 1, 2020 - PresentDesigned and executed data-driven marketing campaigns that generated a 13% increase in qualified leads and improved regional visibility. Partnered cross-functionally with Sales, Operations, and Regulatory teams to deliver digital marketing collateral, customer-facing content, and in-market activations aligned with business goals. Managed multi-channel communications and promotional campaigns across email, digital, and internal platforms. Utilized analytics and insights to optimise campaign performance, identify market trends, and improve engagement outcomes. Maintained brand consistency and ensured clear, engaging messaging across multiple platforms. Key Achievement: Launched a regional food protection marketing campaign adopted globally, achieving 32% growth and USD $190K in incremental revenue.
National Business Manager – bioMérieux Brand at Mediray New Zealand Ltd
June 1, 2020 - October 10, 2025Led national marketing and sales campaigns, achieving 57% organic growth and expanding brand visibility across clinical and industrial sectors. Created digital and print marketing assets, supported promotional launches, and coordinated trade events to enhance brand engagement. Collaborated with internal teams and external partners to align marketing initiatives with company objectives and customer needs. Delivered data-driven insights to guide marketing strategy and improve targeting effectiveness. Key Achievement: Grew market share through creative, customer-focused campaigns and storytelling that emphasised reliability and innovation.
National Business Manager – bioMérieux Brand at Mediray New Zealand Ltd
June 1, 2020 - October 10, 2025Led national marketing and sales campaigns, achieving 57% organic growth and expanding brand visibility across clinical and industrial sectors. Created digital and print marketing assets, supported promotional launches, and coordinated trade events to enhance brand engagement. Collaborated with internal teams and external partners to align marketing initiatives with company objectives and customer needs. Delivered data-driven insights to guide marketing strategy and improve targeting effectiveness. Key Achievement: Grew market share through creative, customer-focused campaigns and storytelling that emphasised reliability and innovation.
Country Manager – Molecular Diagnostics (Food Protection Division) at DuPont South Africa Pty Ltd
February 1, 2017 - October 10, 2025Designed and executed marketing initiatives to increase brand awareness and market reach across Sub-Saharan Africa. Created content for regional campaigns, trade publications, and partner communications to strengthen brand positioning. Built strong distributor networks and supported digital marketing activities for new product launches. Key Achievement: Developed a regional marketing campaign featured in Food Review Magazine, resulting in a projected USD $70K revenue uplift.
Country Manager – Molecular Diagnostics (Food Protection Division) at DuPont South Africa Pty Ltd
February 1, 2017 - October 10, 2025Designed and executed marketing initiatives to increase brand awareness and market reach across Sub-Saharan Africa. Created content for regional campaigns, trade publications, and partner communications to strengthen brand positioning. Built strong distributor networks and supported digital marketing activities for new product launches.
Education
Integrated Marketing Certificate at UCI Division of Continuing Education
January 1, 2024 - December 31, 2024Agile Foundations at Project Management Institute
January 1, 2025 - December 31, 2025Business Management Diploma at Varsity College
January 1, 2013 - December 31, 2013Bachelor of Biomedical Technology (Hons) at University of Johannesburg
January 1, 2004 - December 31, 2004Integrated Marketing Certificate at UCI Division of Continuing Education
January 11, 2030 - January 1, 2024Agile Foundations at Project Management Institute
January 11, 2030 - January 1, 2025Business Management Diploma at Varsity College
January 11, 2030 - January 1, 2013Bachelor of Biomedical Technology (Hons) at University of Johannesburg
January 11, 2030 - January 1, 2004Qualifications
Applied Change Management
January 1, 2024 - December 31, 2024Market & Customer Research
January 1, 2023 - December 31, 2023Analytics & Data Science
January 1, 2022 - December 31, 2022Content Marketing
January 1, 2022 - December 31, 2022Digital Marketing
January 1, 2020 - December 31, 2020Integrated Marketing Certificate
January 1, 2024 - December 31, 2024Applied Change Management
January 1, 2024 - December 31, 2024Market & Customer Research
January 1, 2023 - December 31, 2023Analytics & Data Science
January 1, 2022 - December 31, 2022Content Marketing
January 1, 2022 - December 31, 2022Digital Marketing
January 1, 2020 - December 31, 2020Agile Foundations
January 1, 2025 - December 31, 2025Business Management Diploma
January 1, 2013 - December 31, 2013Bachelor of Biomedical Technology (Hons)
January 1, 2004 - December 31, 2004Applied Change Management
January 11, 2030 - January 1, 2024Market & Customer Research
January 11, 2030 - January 1, 2023Analytics & Data Science
January 11, 2030 - January 1, 2022Content Marketing
January 11, 2030 - January 1, 2022Digital Marketing
January 11, 2030 - January 1, 2020Integrated Marketing Certificate
January 11, 2030 - January 1, 2024Applied Change Management
January 11, 2030 - January 1, 2024Market & Customer Research
January 11, 2030 - January 1, 2023Analytics & Data Science
January 11, 2030 - January 1, 2022Content Marketing
January 11, 2030 - January 1, 2022Digital Marketing
January 11, 2030 - January 1, 2020Agile Foundations
January 11, 2030 - January 1, 2025Business Management Diploma
January 11, 2030 - January 1, 2013Bachelor of Biomedical Technology (Hons)
January 11, 2030 - January 1, 2004Industry Experience
Healthcare, Life Sciences, Manufacturing, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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